Blanca Hernandez's Linkedin Analytics

I am a passionate and experienced marketing and creative leader with over 18 years of expertise in enhancing brand experiences. My main focus is to create engaging content, develop effective creative strategies, and provide exceptional brand experiences. Currently, I oversee consumer insights and product marketing at JM&A Group, where I collaborate with talented teams to promote F&I products. I am committed to developing innovative initiatives, producing impactful marketing materials, and analyzing digital content performance to achieve outstanding results. With my exceptional leadership, organizational and bilingual communication abilities in English and Spanish, I have successfully collaborated with clients from a variety of industries, including luxury cruise lines, resorts, kids' theme parks, and automotive. I specialize in translating data and concepts into functional design solutions for multi-platforms that align with clients' needs and specifications. I am incredibly proud of leading and directing design teams, and I thrive on creative problem-solving. I am always eager to take on challenging project assignments that require impactful and successful results.