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Blanca C.

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I'm the Communications and Earned Media Lead at the World Benchmarking Alliance (WBA), a non-profit organisation holding the world’s most influential companies accountable for their part in achieving the Sustainable Development Goals. Prior to joining WBA, I worked as a corporate reputation specialist at Ketchum London, where I devised media strategy plans for large corporations, with a focus on media relations and sustainability. I'm a former journalist with +10 years of experience in public relations consultancy roles across London, the Netherlands and Spain. I represented some of the world’s largest organisations, governmental sustainability funds, and asset managers. To name a few: Booking.com, Mastercard, Velux, Mobile World Capital, Invesco, SuMi Trust AM, Baillie Gifford, EDHEC, UK Research and Innovation, amongst others. I hold two BA in Journalism and Advertising, and a MA in Public Relations and Corporate Communications from Universitat Autònoma de Barcelona.

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