Bryan Landaburu's Linkedin Analytics

I am an experienced, modern marketer who believes customers [not brands] are in control of their own journey. The role of marketing has evolved to span every point along that journey. Marketing should be creative, authentic, and accountable. I lead teams that combine content, data, and design to drive revenue and retention. Industry expertise and passion for: aviation, edtech, healthtech, and SaaS. I am currently CMO at Mainsail Partners portfolio company, Flight Schedule Pro. Before FSP, I spent a decade building EdTech (K12 and higher education) SaaS companies. I was Chief Marketing Officer at PeopleGrove through its growth and acquisition by The Riverside Company. At my point of exit, PeopleGrove partnered with over 650 universities, providing career exploration, mentorship, networking, and job connections to 20 million students and alumni around the world. Prior to joining PeopleGrove, I co-founded and led marketing for Hero K12, a SaaS product focused on positive behavior intervention, attendance, school climate and culture. We took the brand from inception to private equity acquisition in 4 years. BV Investment Partners acquisition of Hero established the construct of M&A activity that led to the acquisition of SchoolMint. Following acquisition, I was named Vice President of Marketing for SchoolMint, leading marketing for our portfolio of product brands. My agency experience came from running an interactive advertising agency [FUZE] where we produced e-commerce websites, managed customer acquisition strategy, and other strategic creative campaigns for clients for 8+ years. Exited after acquisition in 2012. I gained enterprise SaaS/software experience through my contract work on PartnerEdge for SAP in Waldorf Germany, and my full-time role at BEA Systems (now Oracle). These projects involved customer life-cycle management, partner/channel program design and automation (CRM/PRM). Both programs were recognized by CRN as best-practices in channel sales and marketing. I live with my family in the Sierras near Lake Tahoe, and work remote, or hybrid roles typically based in the San Francisco Bay Area.