Brendan McVeigh's Linkedin Analytics

Experienced leader specialized in developing and executing high-performance digital media campaigns, omnichannel strategies, and compliance-driven marketing initiatives in regulated industries. Proven ability to leverage AI, machine learning, and data-driven insights to optimize marketing performance and enhance audience engagement across diverse platforms, including programmatic display, and social media. Digital Media Strategy & Campaign Execution • Led the development of multi-channel campaigns across programmatic display, paid search, social media, and digital video, delivering measurable ROI and pipeline growth. • Managed omnichannel strategies that increased e-commerce revenue by 2.5x, using KPI-driven insights to allocate budgets and optimize performance. • Built and launched marketing automation workflows in Salesforce Marketing Cloud to enhance personalization and engagement for audiences of 100,000+ subscribers. • Integrated AI and machine learning tools to automate content creation, improve campaign efficiency, and achieve 2x ROAS while maintaining compliance with regulations such as GDPR and CCPA. Project Management & Leadership • Directed multi-year, cross-functional projects involving multiple stakeholders, creating comprehensive project plans and managing budgets to ensure on-time delivery. • Launched responsive, ADA-compliant websites, redesigning site architecture and implementing a new CMS to improve the user experience across multiple brands. • Managed and mentored high-performing teams in e-commerce and digital marketing, fostering collaboration and driving innovation. Regulatory Compliance & Data-Driven Insights • Developed and executed digital marketing initiatives in compliance with strict regulatory standards in highly regulated industries, including GDPR and CCPA. • Provided detailed analytics and performance reporting, leveraging data to refine strategies, align with KPIs, and drive actionable business insights. • Partnered with legal and compliance teams to review and approve marketing materials, ensuring all assets met regulatory and corporate standards. Partnership Development & Stakeholder Engagement • Built strategic partnerships with internal teams, external agencies, and thought leaders to ensure seamless integration of marketing initiatives and alignment with business goals. • Led cross-functional collaborations to design and execute targeted communications for diverse stakeholders, including healthcare providers, patients, and caregivers.