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Bob Apollo is the Founder and Chief Outcomes Officer at Inflexion-Point Strategy Partners, the leading B2B outcome-centric selling experts. He has over 18 years of experience in helping B2B-focused CEOs and Sales Leaders equip and enable their sales organizations to accelerate revenue growth and transform sales effectiveness by implementing the proven principles of outcome-centric selling. He is also a Certified Sales Effectiveness Consultant at Membrain, the leading sales enablement platform for complex B2B sales, and a Certified Sales Assessment Partner at Objective Management Group, the world's leading salesforce evaluation and assessment platform. He is a Fellow of the Institute of Sales Professionals, a founding contributor to the International Journal of Sales Transformation, and a passionate advocate for customer outcomes, value selling, and sales enablement.
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