Bobbi Stepp's Linkedin Analytics

Senior Director of Product Management with more than 20 years of experience utilizing merchandising and product development insights to deliver actionable improvement strategies for key brands. Strategic and analytical change facilitator with a proven track record of driving turnaround plans that emphasize new product launches, business development, and team growth. Multifaceted executive with hands-on experience in a variety of functional roles, including merchandising, marketing, strategy, operations, inventory, and product and channel management. Adaptable leader adept at navigating organizational changes, working closely with internal and external stakeholders to protect assets while promoting long-term, sustainable growth. Areas of Expertise: Product Management Merchandising Strategies Brand Development Business Development Change Management Data Collection & Analysis New Product Launches Strategic Planning Turnaround Strategies Select Accomplishments: • Collaborated with multiple division leaders to manage major corporate change and transition, implementing product strategies that meet current and potential needs. • Managed a licensing merchandising team in identifying and procuring new licensees for the Diehard brand, communicating with vendors to put in place national sales contracts outside of Sears locations. • Directed a variety of divisional functions including product management, product development, profit and loss (P&L) management, and planning and forecasting for multiple retail locations and offerings throughout tenure. • Drove product management, strategic sourcing, and externalization efforts as a member of KCD Leadership Team, progressively gaining greater responsibility within the organization. Willing to Relocate