Bob Moesta's Linkedin Analytics

Bob Moesta is an influential entrepreneur and innovator known for his groundbreaking work in the field of Jobs-To-Be-Done (JTBD) theory. Born with a curious and analytical mind, Moesta has dedicated his career to understanding and solving customer struggles. He has started 8 companies and is currently the co-founder of the Re-Wired Group and served as its CEO & President, helping companies of all sizes unlock hidden insights and create successful products and services. Moesta's expertise lies in discovering the "job" customers are trying to accomplish and designing solutions that address those needs effectively. He has applied his JTBD framework across various industries, revolutionizing the way businesses approach innovation and marketing. Through his workshops, coaching, and consulting, Moesta has empowered organizations to make customer-centric decisions that drive real growth. Recognized as a thought leader, Moesta has co-authored the books "Demand-Side Sales 101" and "Learning to Build and shared his insights at numerous universities, conferences, and events. His passion for understanding customer motivations and experiences continues to inspire others to adopt a Jobs-To-Be-Done mindset. With his relentless pursuit of understanding what truly drives customer behavior, Bob Moesta has become a guiding force in the realm of innovation and customer-centricity. Despite his success, Moesta remains humble and dedicated to his work. He continues to innovate and push the boundaries of product design, innovation, and entrepreneurship and his impact on the industry will be felt for years to come.