Bolaji Oyejide 🔥🎙's Linkedin Analytics

B2B marketing is broken. ❤️‍🩹 Demand Generation has devolved to Demand Desperation. 💀 Don’t believe me? In 2023, here’s 7 things most brands will repeat from their 2022 greatest hits: 1: More top-down forecasts with impossible goals. ✅ 2: More MQL-chasing. ✅ 3: More “feature-first” marketing. ✅ …revealing a pervasive lack of curiosity into their customers’ - needs, - pains, - anxieties. 4: More pipeline desperation. Quarter after quarter. ✅ 5: More “sales first, buyers last “ buying experiences. ✅ 6: More attribution delusion. ✅ 7: More land grab marketing. ✅ …that clamors for: - awareness over affinity, - reach over resonance. Busy work feels good. But it doesn’t work. —- I’m going to be honest with you. We’re going through a likely recession. Layoffs are pervasive. And your competitors know - the cheapest place to get new customers… Is to poach yours, with lower pricing. (Hello, churn.) —- Think your product’s the best thing since sliced bread? Give it 6 months. The competition will duplicate your latest features. ❌ Think your Customer Support staff are the nicest in the industry? The competition hires nice support staff, too. ❌ Or maybe your Sales team could sell ice to a penguin. (That gets a little harder in a recession, don’t you think?) ❌ —- You don’t have a Unique Point of View about the marketplace. You don’t have marketing content and experiences that your customer actually - seeks out, - subscribes to, - anticipates, and - remarks about. Your marketing is tedious. YOUR MARKETING IS DEMANDING. And your marketplace is weary of it. 🤷‍♀️🤷🤷🏾‍♂️ —- Want to create: 1️⃣ sustainable demand, 2️⃣ Irrational affinity for your brand, 3️⃣ Lower CAC, higher LTV, and less churn? We should talk. Or. You could keep running the same playbook that generated such great demand for you last year.