Samsrita Siddi Systems

Samsrita Siddi Systems

An initiative for exemplifying INNOVATION with SYSTEMATIC research and DISCIPLINARY engineering

MARKET – CONCEPT – ENGINEERING – VALIDATION – PRODUCTION – PERFORMANCE

A process of empowering logical engineers to EMPATHISE and PERCIEVE the end user.

An approach of ROBUST DESIGN leading to achieving a CONSISTENT product performance (Zero Variation)

Contact Dr Boorla S Murthy (murthy.boorla@samsritasiddi.com) for 
               Strategizing future products
               Uplifting the current Products at any stage of the development
               Building the Innovation capability by training and coaching

Director of Operations

MASH Makes

Industrializing the conceptual research of an engineered product for mass production

NPI Consultant 

Grupo Antolin

Building efficiency in Engineering Design

General Manager

Technical University of Denmark

Zero Variation Manufacturing(ZVM)

Sounding fantasy! 

From Quality control principles we all know that “ when we are able to measure, we will be able to control it.”

Similarly “ when we can predict the variation, we also will be able to compensate it.”

How precise our prediction is? Makes how effective our action for compensation is.
How agile our action is? Makes how small Takt time we can keep.

ZVM makes mass production for Crafted-Mass production. Every unit is identical in their performance.

Here the question comes, how extent those are identical? 
When the product performance variation is smaller than the user sense, he will always find it performing same.

ZVM strategy is for making robust products with zero perceived variation. Making a fantasy real !

Research - Robust Design

Tata Motors

Responsibility :   Establishing Dimensional Management on passenger vehicles of Tata. 
                                                 Brining JLR practices and adapting to Indian conditions. Educating internal and 
                                                 external stack holders of Tata Motor involved in vehicle development process in 
                                                 Dimensional Management subject. 

                                    Key addition to profession :  Gaps between theoretical product design to small tier3 
                                                 suppliers. Exposure to practices of Korea and China. Ability to think broader 
                                                 aspects of vehicle and propose strategic changes in vehicle development process.  
                                                 Active in educating inside Tata Motors and also other group companies on core 
                                                 subjects. recognition of  Indian Automotive industry personality

Dimensional Management Leader

Taco - Technical Center

Responsibility :   Representing Tata Motors European Technical Center in India for 
                                                 Domestic projects.  Ownership of Vehicle Craftsmanship process starting from 
                                                 Styling to SOP. Vehicle Audits , Part clearance, Supplier audits.  Craftsmanship 
                                                 education at Tata Motors

                                    Key addition to profession:    Complete vehicle development process and OEM working. 
                                                 Understanding JLR practices. Gaps between Indian and EU OEMs in technology, 
                                                 process and quality levels. Difficulties in driving, convincing and orchestrating 
                                                 various teams in huge organizations like Tata Motors. Leveraged Craftsmanship 
                                                 subject to global learning and sharing. Recognition as one of few Craftsmanship                             
                                                 personalities in India

Sr,Manager - Craftsmanship

TATA Johnson Controls Ltd

Responsibility :   Providing Engineering support to Global JCI programs for all Interiors 
                                                 for NA, EU , ASIA include Japan and Australia, following JCI systems and 
                                                 Product Launch Process. Establishing JCI systems in India and meeting project 
                                                 milestones through distance engineering.  Answerability for Man ,                                 
                                                 Machine , Space utilization.  Meeting Functional metric aligned to Organizational 
                                                 Goals.  Department budgeting and contributing on targeted revenues. 

                                    Key addition to profession:    Engineering productivity and painful design discipline 
                                                 experienced with NA operations.  Became truly Global engineering manager, 
                                                 handling challenges of languages, geographies, bigger scale of operations with more than 50 engineers team.  Huge people challenges in recruitment, coaching and retaining. Big sense of knowledge  based engineering business. Move to middle level leadership , being part of  
                                                 strategic meets, cascading Organization goals to functional and individuals, 
                                                 championing PMS processes. Achievement of employee and customer 
                                                 satisfaction figures.  Identified as JCI global potential leadership force. First time 
                                                 correct design approach.

Manager - Vehicle Interiors

BEHR India

Responsibility :   Product Engineering responsibility for Automotive HVAC systems and                      
                                                                 Engine cooling systems. 
                                                  Domestic market - Design, proto build and product proving and fitment , 
                                                         function , performance and life .
                                                 Global Engineering - All HVAC and Cooling modules design support to all 
                                                         BEHR geographical projects , meeting different OEM standards and           
                                                         specification following BEHR standards of processes of each location.

                                    Key addition to profession:   Big change in way the profession looked. International 
                                                 exposure , new technological design methods, Utilization of all mfg experience , 
                                                 building teams , recruitments , establishing training modules, people     
                                                 management, establishing design processes and systems, data , PLM and CAD 
                                                 administration.  Many more new and advanced learning made to think of true 
                                                 product design professional.  Achieved high confidence in professional life 
                                                 moving towards management with team handling up to 15 engineers and being 
                                                 front end to customer.   High stress on communication and language sensitivity to 
                                                 succeed distance engineering.

Manager - Design

Sahany Paris Rhone Ltd

Responsibility :  Productionizing automotive starters and alternators. Defining process 
                                                  for each part and identify the suitable machinery, skills, inspection , developing 
                                                  source , proving the specs , proving the assembly line with cycle time , 
                                                  productivity and handover to production team.  (Project team converts empty 
                                                  industrial shed to ISO approved production house for export products)

                                    Key addition to profession: Complete ownership of product and its process. Facing 
                                                 development stage costs and time impacts. Bridging product design and mass    
                                                 production gaps.  Many new processes and machinery for Special purposes.

Sr Engineer - Projects

ANU Overseas Pvt ltd

Responsibility : Responsibility of Complete Operations from receiving order to 
                                                  dispatching the products of Precision wire drawing and cold heading carbide 
                                                  dies and tools.

                                    Key addition to profession: Shock of experiencing family owned medium scale company 
                                                  and its strategies. ( previous experience was with corporate orgs ) .Bridging 
                                                  labor union to top management. Industry connection with outside politics.  
                                                  Failed in responsibility , never crossed more than 80% of production target even 
                                                  with many sleepless nights.

Production Incharge

Mechanical engineer with Design specialization gained 32 years of working in a global environment. Researcher on passionate subjects  " Consumer perceptions", "Dimensional Management" and Design efficiency. Expertise in customizing New Product Development processes for global engineering.

GDTP Senior Certified from ASME

Specialities:

Technical Recruitment, Establishing and coaching Design teams

Group Manager for AUTOMOTIVE CRAFTSMANSHIP 
   http://www.linkedin.com/groups/Automotive-Craftsmanship-3703806

Group Manager for AUTOMOTIVE DIMENSIONAL MANAGEMENT 
   http://www.linkedin.com/groups?home=&gid=5103380

Provide training for GDTP test and Dimensional Management topics

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