Deloitte Digital

Focused on guiding international clients across industries, such as chemical, IT and travel, through their digital transformation journeys, ensuring successful milestones are achieved.

Leading end-to-end eCommerce projects across diverse sectors, overseeing the full project lifecycle - from requirements gathering to deployment—while managing scope, budgeting, implementation plans, reporting, and risk mitigation.

• Establishing project quality and performance standards, collaborating with cross-functional teams to ensure alignment with project requirements, timelines, and objectives.
•Cultivating a healthy, collaborative, and continuously evolving Agile culture, working closely with clients to enhance delivery practices.
• Taking ownership of product development when needed, utilizing key data insights to inform strategic decisions and optimize future outcomes.
• Serving as the primary point of contact for client executives, maintaining strong relationships with key stakeholders and ensuring their objectives are met.
• Proactively identifying and addressing bottlenecks and impediments, ensuring smooth project progression and delivery.

Manager | Project & Product Manager 

Air Serbia

• Developed and executed a three-year eCommerce strategy; establishing a scalable digital product development framework to drive KPI achievement and business growth.
• Led the development of a cross-platform mobile app in ionic angular, featuring a custom-built online booking and check-in engine, deployed across PlayStore, iOS, and web.
• Managed end-to-end digital campaigns from a product perspective, using data-driven insights to enhance UX, increase conversion rates, and ensure alignment with target audiences.
• Enhanced up-sell, cross-sell, and ancillary revenue streams while reducing operational costs, driving consistent revenue growth and profitability.
• Implemented an automated feedback system to boost NPS, leveraging A/B testing and various online tools to refine booking flow and enhance UX.
• Managed a team of 12 people & external dev team.

e-commerce product development manager

Hotel & Resort Mediteran

Led all e-commerce and marketing activities, creating a two-year digital strategy focused on increasing direct bookings, expanding brand partnerships, and enhancing guest services.

•  Developed and launched a new website integrated with an online booking system, tailored through UX-based research to ensure a seamless and personalized customer experience.
• Redefined visual identity and brand guidelines to strengthen market presence.
• Accelerated online sales by driving direct bookings through SEO, PPC, and email, while also capturing indirect bookings via meta-search engines and travel networks.
• Forged new brand partnerships for content collaborations to expand reach.
• Executed a communication strategy to elevate guest feedback on TripAdvisor and Booking.com.
• Led a cross-functional team of 7, including guest relations and concierge, and managed key relationships with third-party agencies and B2B partners.

Marketing and e-commerce Manager

Poseidon Group

Consulted on business development opportunities in the Middle East, Germany and Croatia. 

• Consulted on projects to acquire new clients. Oversaw new business and marketing initiatives.
• Developing online visibility through digital marketing channels in targeted markets.
• Proposed new ideas and concepts for brand content.

Business Development Consultant

John Naisbitt University

Prepared and carried out lectures, tests, and exams for the following courses:  

•	Intercultural management;
•	Strategic management;  
•	Introduction to business;
 •	HR management; 
•	International marketing in English; 
•	Entrepreneurship in English.

Assistant Professor

• Selected advertising channels for international campaigns to raise enrolment of international students. 
• Developed advertising media for the University.
• Project coordinator for the Erasmus+ and international summer school programs for students from Mexico, China and several EU countries.
• A member of the organizing committees for international conferences held at the University.

Advisor & coordinator at the International Cooperation Department

DAA Montenegro, LLC

Managed key account clients - Telenor, Coca Cola and Iberostar Hotels & Resorts, with several tasks:

• Developed and executed digital, tv and print brand campaigns that meet the client's brief and budget.
• Pitched the campaign ideas, creatives and budget proposals to clients.
• Handled budgets, managed campaign costs and invoiced clients.
• Monitored the effectiveness of campaigns.

Marketing Account Manager

👋 I'm all about delivering creative solutions and making waves in the ever-evolving world of e-commerce. Currently rocking the Ecommerce PM role at Deloitte Digital, Berlin.

From implementing complex e-commerce systems in diverse industries to revolutionizing online booking in the airline industry, I've been on a rollercoaster of projects, and I love it! Agile enthusiast, B2C and B2B e-commerce strategist, and a knack for driving impactful digital solutions – that's my vibe.

What gets me out of bed? The thrill of solving problems and exploring the innovative side of things. Let's connect, chat about the latest trends, or dive into a project that challenges the status quo. Because in this fast-paced digital playground, the fun is in the disruption!

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