PartnerMD

- Direct B2C and B2B lead generation efforts for multiple audiences (individuals, corporations, physicians) across all funnel stages.
- Lead administrator for Marketing CRM (Hubspot). Manage automation, workflows, and contact database to guide strategy and ensure clean data analysis. 
- Manage and optimize website for conversion rate, SEO, and user experience. Create dedicated landing pages for paid campaigns in local markets. 
- Analyze marketing data to inform strategic decisions, including lead sources, time to close, engagement, user experience, etc.
- Lead content strategy to nurture prospects through the funnel. Oversee production of SEO-optimized blogs, engaging videos, and social media posts.
- Manage email marketing campaigns, including nurturing sequences, automated emails, sales campaigns, and customer communications.
- Manage relationships with two marketing agencies. Collaborate on strategy and execution of various campaigns across digital and offline channels.
- Supervise a Marketing Coordinator responsible for content creation. Collaborate with Creative Marketing Manager on design projects — responsible for review and approval of assets.
- Partner with the sales team to inform strategy, optimize internal processes, and efficiently provide necessary information to facilitate sales.
- Lead integration of AI tools into work processes, including content planning and production, video editing, and data analysis.
- Plan, promote, and execute virtual and in-person marketing and customer events. Serve as moderator and host for webinars. 
- Work closely with other departments, including Leadership, Finance, Operations, IT, Human Resources, Customer Service, and Clinical, to ensure brand consistency and execute multi-faceted projects.

Manager, Content & Digital Marketing

Marketing Content Manager

Marketing Content Specialist

247Sports

Freelance Writer

Williams Mullen

- Write and edit content for firm website, including news stories, practice profiles and attorney bios. 
- Pitch attorneys as subject matter experts to local, regional, national and industry publications. Secured placements in Richmond Times-Dispatch, Virginia Business, FoxNews.com, Washington Times, Federal Times, Law360 and Inside Business. 
- Work with chief executive officer and other executives to develop internal communication messaging and campaigns. 
- Produce internal marketing content to promote firm initiatives, individual attorneys and practice areas.
- Manage firm's intranet. 
- Write and distribute press releases for new hires, award announcements and more through media engagement platform (Meltwater). 
- Develop social media content across Facebook, Twitter and LinkedIn and provide training to attorneys on best practices for each. 
- Write copy for digital and print advertisements. 
- Assist in production of bi-monthly podcast using recording equipment and Garageband. 
- Format and distribute legal alerts through email marketing platform (VutureVx).
- Edit an array of firm marketing materials for accuracy, clarity and conciseness in accordance with AP Style.
- Provide research for proposals, client prospects and other items.
- Coordinate annual award submissions for individuals and the firm.

Communications Coordinator

TheVTZone.com/Scout.com

- Wrote articles about Virginia Tech football, basketball, baseball and other sports. 
- Participated in weekly podcast.
- Posted on subscriber-only message board, providing insight and interacting with online community.
- Site was credentialed, part of the expansive Scout.com network.

Senior Writer

HokieHaven.com/Rivals.com

- Produced weekly articles on Virginia Tech football, basketball, baseball and other sports.
- Participated in weekly podcast.
- Post on subscriber-only message board, providing insight and interacting with online community.

Borman Entertainment

- Interned for music management firm representing Keith Urban, Alison Krauss, Mickey Guyton and Michael Franti.
- Assisted with fan engagement through website support, meet & greet selection and social media management. 
- Created internal database of relevant client information.

Management Intern

Webster & Associates

- Conducted tour press for clients such as T.G. Sheppard, KC & The Sunshine Band and Aaron Lewis, among others. 
- Assisted in media list preparation for the Blue Ridge Music Festival.
- Connected with local and national radio, television and print media daily on the telephone and through email.
- Updated and maintained press contact database and client files through Excel spreadsheets.

Publicity Intern

I'm passionate about lead gen strategy, SEO, conversion rate optimization, content creation, marketing automations, and data reporting. 

Outside of work, you'll find me rooting for Virginia Tech, teeing off on the golf course, and enjoying the beach. I'm also on a mission to get on Jeopardy. It’s going to happen one day.

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