Boyd Butler 🅱️🅱️

IFIS Publishing

Sales and Marketing Manager

Any business has opportunities for growth and profitability, which can be identified by someone with the right skills. When I do this for a company, there is a huge amount of value. This seems illogical that someone outside a company can see better what can be achieved than someone within it. I am happy to say that I doing this for IFIS Publishing on an employee part-time, as well as other growing companies on a contract basis.

However, time and time again, it is clear that outside experience, a different point of view and creativity are required to unlock value. An idea is nothing if not implemented, which is why my services also include implementation and coaching.

The only way to get things done is to bring people along with the idea, which is why people skills are so important. With many companies there is a "knowing-doing" gap. I can help bridge this gap successfully.

No one hires someone from LinkedIN unless they are satisified there will be value gained by hiring an unknown. The challenge I can set to anyone is "show me your business, who you want to target, what you want to say and how you say it" and I should be able to improve it for you. 

It is a challenge that I can accept and I would like to help you potentially if you feel like an outsider may be worth talking to. Please get in touch and tell me your problem. I can briefly outline what I think the solution might be, (without going into huge detail because that is what I get paid for).

I do look foward to speaking to interesting business owners and managers to see how I can help. It really is fascinating and rewarding to help other people and to see their success.

Marketing Specialist Consultant and Marketing Campaigns Manager IFIS

Boyd Butler Consulting

When you want to get more business but you don't know how, then you might want to call me.

- Finding new clients for sports and professional business owners and partners.
- Growing client revenues and retaining clients for professional businesses e.g. law firms
- Helping firms find new ways of marketing that generates business measurably

If you want more clients or client revenues then get in touch Boyd@BoydButler.co.uk

I help a range of companies from marine leisure, internet, sports, legal practices and media. 

Here are some people I've helped;

"Boyd Awesome Result! £100k plus! Just to let you know that we have been  awarded the work. 
There were originally 65 applicants at the first stage.  It went down to  14 applicants at the second stage and at the interview stage there were 4. Thanks for your help."  Rachel FSP-Law.com

"I haven't recommended you to anyone in the area  simply because they are our competition and I don't want them to act on the good advice you offer.  Jonathan Bowman, McKinnells

“A genius in the world of internet marketing and general marketing for law firms and beyond"
Paul Hajek, Clutton Cox

"I think of marketing as being BB and AB - that is Before Boyd and After Boyd.
He has totally transformed the way we think, do, and get rewarded for our marketing."
Simon Roberts - Field Seymour Parkes

Every successful business is marketing led. You have to have a great brand to make super-profits.

Reading Football Club and Madejski Stadium

From run down Div 2 club to Premier League, hospitality, sponsorship hotel, stadium, conference centre, events - I did it all with my team.

Elton John and Red Hot Chilis, inventing the double-header Tetley's Bitter Cup semi-final back to back matches. Securing World Cup Rugby League in Berkshire.

Building the fan base from 6000 to 100,000 at Reading FC

Securing  international sporting events at Madejski including Heineken Cup, Amlin Challenge Cup,

Commercial Director | Sales Marketing | Reading Football Club | Madejski Stadium

EMAP PLC

Doubling revenues and circulations was fun. 

A bit of a highlight was working with editorial and design geniuses before, during and post Euro 96 when a few of us took a kids football magazine to a stratospheric 250,000 a week peak. It seemed every 10 year old in the country was reading our baby.

Amazing to think we had HP Match beans and burgers and Wall's Match lollies selling in the millions. (Where are the football lollies now? Oh yes, the football lolly now is with the agents.....)

Just having the conversations about intellectual property rights with Manchester United and Everton were worth the entrance price alone, ( Everton is a part of Liverpool  so we're printing the stickers!)

And I'll never forget the freelancing I did for Wotsits and the £1277 I was paid (which resulted in a 17% uplift  - I didn't really understand royalties back then!)

Happy days and great experience. Hello to anyone that was there and part of it.

Business Manager

Dynamic and results-driven professional with extensive experience in commercial partnerships, event management, and sports marketing. Demonstrated expertise in business development, securing lucrative partnerships, and executing successful marketing strategies. Adept at working with a diverse range of clients in the leisure, football, and professional services sectors. Positive attitude brought to organisations that require versatility, speed and excellence.

Taplio

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