Deloitte

Drive end-to-end sales and delivery of complex marketing technology solutions across multiple industries, leading global teams of 4 to 60+ depending on engagement scale.

Delivered $30.3M in total sales over three years while consistently surpassing performance metrics.

Highlights in role include:

Managed the implementation of a Customer Data Platform (CDP) for a leading U.S. airline, supporting the rollout of personalized experiences for travelers

Led a large-scale, complex implementation program focused on redefining user experience, website and Customer Data Platform (CDP) design and build, across multiple workstreams including B2B personalization, enterprise search, and Digital Asset Management (DAM) capabilities

Directed a global, cross-functional team through strategy, product development, and launch of the United States Golf Association (USGA) mobile app and website

Senior Manager, Marketing Technology

Adobe

Strategic delivery lead for Adobe Customer Solutions (ACS) consulting engagements for a core set of strategic sports accounts.

Lead and manage a cross-functional delivery team at Adobe to design, implement, and scale solutions, driving value across 9 key accounts with a team of 40+ consultants

Contributed to business development and pipeline generation, driving an additional $8M in incremental revenue opportunities

Sr. Client Partner - Media, Sports & Entertainment

Microsoft

The Premier Technical Account Manager (TAM) is a strategic business advisor to Microsoft’s Premier Support customers, providing Premier Services aligned to the customer’s priorities to maximize the business value of their Microsoft investment. The TAM is responsible for the overall growth, quality, and satisfaction of the customer’s services relationship.

-Generated $1.8M in incremental revenue in Consulting Services, 21% YoY Premier Support revenue in FY18
-Led client's digital transformation acceleration with 166% increase YoY (FY18) in Microsoft cloud consumption across Azure & Office 365
-Consistently industry lead in Customer Satisfaction (CSAT) metric
-Achieved growth in managed accounts of over 15% each year
-Developed and presented a session at the Microsoft Ignite Conference held in Chicago in May, 2015; “Premier Support: Delivery Excellence End-to-End” which was met with very positive feedback from the 40+ attendees.

Sr. Technical Account Manager - Professional Services

Detroit Pistons

Account Manager - Corporate Partnerships

Corporate Marketing Intern

Detroit Red Wings

Ticket Services & Retention / Marketing Intern

Brad Way is a seasoned leader in Deloitte’s Marketing Technology practice with over 15 years of experience spanning Marketing Technology, Customer Success, Professional Services, and Consulting Sales & Delivery.

He brings a proven track record of leading high-performing teams, driving operational efficiency, and consistently delivering complex initiatives on time and within budget. Brad is also a dedicated mentor and coach, known for inspiring teams toward shared goals while fostering a culture of trust, collaboration, and client success.

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