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Currently an Associate Professor of Communication, Branding and Urban Creative Cultures. Facultad de Administración, Universidad de los Andes. Bogotá, Colombia. He holds multiple University affiliations and teaches around the world. Brad is currently, visiting professor of Sponsorship and Services at the Department of Services Management, Universitat Bayreuth. Research active professor. His research concentrations include: association transfer effects (brand personality, brand image, brand crisis, place branding, creativity industries' effectiveness and social media dynamics) and statistical methods extensions (qualitative and quantitative). He is often sought out by interested faculty and research students from around the world to assist in solving methods problems. Papers available on: Researchgate: https://www.researchgate.net/profile/Bradley_Wilson2 Google Scholar: https://scholar.google.com.au/citations?user=Bhp3eugAAAAJ&hl=en Academia: https://uniandes.academia.edu/BradleyWilson/Books Impact Story: https://impactstory.org/u/0000-0002-3703-6295 Research Id: http://www.researcherid.com/ProfileView.action?returnCode=ROUTER.Success&Init=Yes&SrcApp=CR&queryString=KG0UuZjN5Wk66gKzjFy9gmb%252FwgeQMbJsmiPg1zRQZUI%253D&SID=7FiuIFPVtl8FuRVR8T3 Orchid Number: orcid.org/000-0002-3730-6295
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