4sight Coaching

I believe everyone deserves to have a coach.

I believe in providing the environment and tools so that teams can succeed. 

Ways that I can help:

✓ -Executive Coaching - helping Executives develop into their full potential
✓ -Vision & Values - help the business owner identify & articulate their vision for the business
✓ -Messaging - help the business create messaging that aligns with the vision, and communicate it to their employees and customers.
✓ -Marketing Strategy - help the business create & execute the right strategy for their stage of business.
✓ -Sales Process - help create the right process for their products/services in the current selling environment. Including training and tech for all those who face the customer.
✓ -Employee Development (and Hiring) Process - create a positive culture that reduces turnover and makes recruiting easier. A culture in line with the owner's Vision & Values.
✓ -Management & Execution - help create and install frameworks that increase the productivity, communication and overall success of the operation.
✓ -Create & Implement a Forecast/Planning/Measure culture.

I can help businesses identify and solve problems as well as execute these solutions in the business. Operate as a coach and/or a consultant.

Owner/CEO

4Sight Solutions

Founder

4Sight Agency

Using the power of social media, proven messaging, and technology, we create more opportunities for you to sell more.

Chief Sales Marketing Officer

BjK Advisors

Webcrafters, Inc.

⭐️Spearheaded daily operations and drove process restructure to meet revenue goals; coordinated the  P&L with multimillion-dollar annual budget. 

⭐️Implemented a new Management System (EOS), which helped the company define, organize, communicate, and execute strategy.

⭐️Outperformed the EBITDA plan by 200% by introducing outsourcing strategy that assisted in capacity shortage periods and utilized aggressive cross-divisional sales strategies during low-demand periods.

⭐️Following on from the company downsizing and acquisition, developed and initiated strategies and significantly improved Employee Engagement levels, ultimately ranking first among five divisions.

Vice President, Division Director (Led Division)

⭐️ Initiated a new Total Cost of Ownership strategy and increased share of business from 15% to 100%, which positioned the company to be the sole source of the service for five years.

⭐️ Developed strategy that lead to 5 – 7% organic growth YoY.

⭐️ Grew revenue 2.5X over three years in the mid-level publisher segment by developing a new strategy that leveraged extensive hands-on market research.

⭐️Directed the merger of the estimating and the sales divisions to ensure efficiency and rapid response to the market.

Vice President, Sales and Marketing │ Merger Integration Strategies │ Operational Efficiency 

Defined new applications, and new selling strategies for Digital Printing in the educational publishing market. Multimillion-dollar annual budget; five direct reports.

Financial Strategies
Created a pricing strategy that yielded 10%+ gross margin for seven years, twice the industry and company average.

Forecasting
Implemented a forecasting process which led to quarterly forecast accuracy of +/-15%, by developing/ implementing a CRM with solid processes.

Account Growth
Achieved a positive account churn rate every year between 2004 and 2012 achieved by regular intensive Sales/Customer Service training.

National Sales Director │ Business Strategy Development │ Budgets │ Team Leadership 

Graphic Services

Partner and Director of Sales │  New Business Development │ Startup of Fulfillment Operations

The Mazer Corporation

Sales Executive │ Lead Development │ Highly Complex Sales Cycles │ Adjacent Sales Opportunities 

As the Owner/CEO of 4sight Coaching, I help business owners and leaders overcome their challenges and achieve their goals. With over 30 years of experience in Sales, as Marketing  and business development, I have the skills and insights to guide you through any situation. Whether you need to improve your retention, profitability, sales performance, or business strategy, I can provide the environment and tools for you to succeed.

I believe everyone deserves to have a coach. That's why I founded 4sight Coaching in 2019, to offer executive coaching, vision and values alignment, messaging and communication, marketing strategy, and sales process optimization. I also enjoy speaking and sharing my knowledge and passion with other entrepreneurs and professionals. My mission is to serve you and help you create a fun, healthy, and effective culture, and have more time for what is important to you.

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