Brad Sugars

Founder

ActionCOACH Global

Over the years, I’ve personally coached more than 40,000 business owners and their companies to greater success, and have built ActionCOACH into one of the fastest growing professional services franchises in the world. Today, nearly 1,000 coaches strong in more than 70 countries, ActionCOACH works with more than 18,000 companies weekly, changing lives and improving economies worldwide.

I continue to conduct workshops internationally and present MasterClass seminars in entrepreneurship, sales and other topics. Recently, I published my 17th business book, the best-selling "Pulling Profits Out of A Hat".  As a keynote speaker I have taken the stage in UK, Brazil, Australia, and Vietnam in 2019 alone.

President & Founder

President & CEO

AddingZEROS

New company focused on executive coaching for Mid-sized organizations was born from a recent book collaboration with an ActionCOACH Monte Wyatt. Based on the 5 Disciplines of Exponential Growth, the best-selling "Pulling Profits Out of a Hat" Adding Zeros to Your Company isn't Magic, now offers franchise opportunities and coaching expertise nationwide.

Director

Bucket List Coach

Bucket List Coaches are helping people live their best life through a variety of services. The company franchises the Bucket List concept worldwide at bucketlistcoach.com

Engage & Grow Global

Currently serve as director for this Employee Engagement Company- https://www.engageandgrow.com.au/

Luv4 Marketing

Luv4Marketing is a digital marketing franchise and global online marketing agency. Visit luv4marketing.com

Urban Clean National Office Cleaning Franchise

Commercial cleaning service based in Australia also offers franchise opportunities.

Variety Club

Variety Club, or as it's now known, Variety - The Children's Charity is a major part of my life and my work as Chief Barker or Chairman here in Queensland at Tent 76 is a major part of my life.

Chief Barker

ActionCOACH International

Before we were ActionCOACH, we were Action International. As the Founder of Action International, I built my reputation as a speaker and author. Most importantly we were able to expand into dozens of countries and take our vision of a coach in every business to all the corners of the world. From it's humble beginnings as a one man operation in Australia, ActionCOACH is now on track to be in 120 countries within the next five years.

Owner

Results Corporation

Business Development Manager

Brad Sugars is the world’s leading business coach, the founder and CEO of ActionCOACH®, and a globally recognized authority on business growth, entrepreneurship, and scalable success.

For more than 30 years, Brad has empowered business owners, executives, and teams to grow their companies exponentially through simple, proven strategies that drive real results. As the founder of ActionCOACH, the world’s largest business coaching company, Brad has built a global network of 1,000+ offices in over 80 countries—helping hundreds of thousands of businesses create more profit, more time, and more freedom.

A proud Australian now living in Las Vegas, Brad is also a devoted husband to his wife Lauren and father to five amazing kids. He brings that same passion for family and legacy into every company he coaches, believing that a great business should support a great life.

Brad has authored 18 best-selling books on sales, marketing, leadership, and entrepreneurship, including The Business Coach, Instant Cashflow, Pulling Profits Out of a Hat, and Billionaire in Training. His teaching style is direct, practical, and famously no-fluff—making complex business challenges simple and actionable.

Through his books, speaking, and global coaching programs, Brad is best known for helping people build what he calls a “Commercial, Profitable Enterprise That Works Without You.” His ActionCOACH Business Operating System (ABoS) and other frameworks—like the 5 Ways to Grow a Business, the 6 Steps to a Business That Works Without You, and the 5 Disciplines of Exponential Growth—have become go-to systems for business success across industries and around the world.

Whether he's speaking on stage, coaching CEOs, or raising kids at home, Brad brings energy, clarity, and a deep commitment to helping people succeed in business and in life.

50% of businesses close within five years.
Most people see that as a warning sign.

Wrong read.

Gates and Allen built Traf-O-Data before Microsoft. It failed.
Jobs got fired from Apple, built Pixar, came back and created the iPhone.
Hoffman's first startup didn't work. Then came LinkedIn.

The pattern isn't about bouncing back. It's about what you extract from the wreckage.

After working with hundreds of business owners who rebuilt after failure, I've seen something specific happen.

The ones who go on to build million-dollar companies treat their failed business like a lab report, not a eulogy.

They ask different questions:
→ Which assumption broke first?
→ What market signal did I ignore?
→ Where did my operational model crack under real pressure?

Gates said their Traf-O-Data failure taught them what NOT to do when building Microsoft. Not inspiration... just data collection.

Most MBA programs cost six figures and teach theory.

A failed business costs you capital and teaches you exactly where YOUR judgment fails under market conditions. That's different.

Here's what surprises people:

Venture capitalists often prefer founders who've failed once. Not because failure is noble, but because they've already paid tuition. They know what breaks.

Your closed business isn't a black mark.

It's proof you tested your assumptions against reality instead of just thinking about it.

The 20% that fail in year one? They learned something the 80% who never start will never know.

The question is whether you're extracting the lesson or just replaying the loss.

What did your last attempt teach you that no book could?

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Like this if you've rebuilt after failure. Share it if someone in your network needs to hear this.

Brad Sugars ActionCOACH

The $100M ActionCOACH. Speaker on Exponential Business Growth. I help you become an Exponential CEO. #1 CEO Coach in the world … 1,083 offices in 84 countries. Yep started the business coaching thing …

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You can’t build a $100M company with $1M habits.
A-grade businesses are built by A-grade people and by leaders who know what not to do anymore.

In this episode, I break down the five disciplines that every $100M company masters: Strategy, Business Development, People, Execution, and Mission.

You’ll learn how to:
🔥 Create leverage, do the work once, get paid forever
💡 Choose the right business model for scalable growth
🚀 Build A-grade teams and culture that people never want to leave
💰 Cut what slows you down and focus on what multiplies results

We’ll unpack how great companies like Apple, Disney, and McDonald’s built systems that compound and how you can apply the same thinking to your own business.

Watch the full episode now and start rating yourself across the five disciplines.

#BradSugars #100MEntrepreneur #BusinessGrowth #Leadership

I've been teaching business systems for 30 years.

And here's what I've learned about AI...

Most people are asking it the wrong questions.

They're using it like Google on steroids. Getting better answers, sure. But not ideas that actually change their business numbers.

The difference comes down to how you prompt it.

On November 5th, I'm doing a 90-minute session on three specific AI prompts I use.

Not "10 AI tools every entrepreneur needs."
Not "how ChatGPT will transform your industry."

Three prompts. You'll use them live during the call.

Each one is designed to generate dozens of actionable ideas in three areas:
→ Revenue opportunities you're not seeing
→ Cost reductions already in your business
→ Ways to improve customer experience without adding headcount

This is implementation, not information.

You'll leave with actual ideas you can test next week. That's how my systems work... simple, repeatable, focused on results.

We're building a waitlist right now. No recording after. Just the live session.

If you want practical AI that moves your profit numbers, get on the list.

https://lnkd.in/ghBQ7Jck

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