Brady Cassidy's Linkedin Analytics

Dual Masters: MBA, Digital Marketing. My work in digital marketing has been published in two university textbooks, including MKTG, 3rd Canadian edition (2015) by Nelson Education/Cengage Learning and Building Your Dream: A Canadian Guide to Starting Your Own Business, 9th & 10th editions (2014, 2016) by McGraw-Hill Ryerson. In addition, my work has been featured in many leading online marketing publications including eMarketer and Inc. Magazine. I've also taught digital marketing as a guest lecturer at top MBA programs in Canada. Speaking Engagements: Driving Direct Bookings from Disrupters (Digital Travel Summit, Las Vegas, 2016) Dx3 Canada: Paypal Startup Zone pitch competition - 1st place (Toronto, 2016) Artificial Intelligence & Robotics in Banking, Trading & eCommerce (Digital Finance Toronto, 2015) Specialties: Human-centric Personalization, Predictive Analytics, Marketing Automation, Go-to-market Strategy, Positioning, Strategic Planning, Conversion Optimization, Traffic Acquisition, User Experience, Financial Analysis, Negotiations, Management, Leadership