Brady Cohen

Independence Pet Group

Leading a team of strategy and planning across all multiple marketing, sales and distribution channels including DTC e-commerce, B2B partnerships, employer benefits, enterprise initiatives and customer retention marketing

Brand portfolio includes 6 distinct brands in both the U.S. and Canada

Pet insurance focused growth in excess of market CAGR

Vice President Insurance Marketing/Distibution Strategy & Planning

Marketing executive at a private equity owned full-stack pet insurance company

Grew 6 core brands’ new sales by $53M (29.3%) in first 12 months in role by focusing resources on strategic activities, reporting rigor, digital execution, collaboration across the brand portfolio, and improving e-commerce conversion rates

Cut overhead by 38% year over year by reorganizing the marketing team to a shared service structure 

Drove down agency rates nearly 50% by consolidating from three digital agencies to one through a strategic RFP process

Oversaw and developed deeper working relationships with two of IPG’s largest partners, through quarterly business reviews and strategic planning

Increased Felix Cat Insurance sales by 120% year over year by rebranding and a new go-to-market strategy

Vice President Insurance Marketing

Fathom

Executive leadership team member. Designed and effectuated workflow efficiency, improving marketing outcomes.

Accomplishments:
•	Instituted leadership coaching and career path programs resulting in significant YoY turnover reduction
•	Reorganized digital media, content marketing, social media marketing and advertising team of 30 associates leading to cross-channel growth and collaboration 
•	Designed, built, and launched new training curriculum driving team utilization growth across programmatic media, paid search, SEO, content marketing, paid social, and design teams
•	Lead the research and development of alternative solutions to paid media targeting - created a guide for marketers to follow as 3rd party data and user tracking changes are implemented
•	Realigned Paid Search, SEO and Content teams to allow for greater collaboration and results
•	Re-established working relationships and defined sales goals with key media partners including Google, Meta (Facebook & Instragram), Basis (programmatic media), TikTok, Snapchat, Nextdoor
•	Partnered with Marketing Intel team to design and build dashboards that automated highly manual work saving hundreds of hours monthly, enabling real-time campaign performance insights
•	Renegotiated contracts with key vendors saving Fathom roughly 30% of annual subscription spend

Vice President Digital Marketing

Point To Point

Executive Team Member, working with CEO, to drive significant top and bottom line growth.

Accomplishments:
•	Overhauled marketing operations department to become the most profitable group in agency.
•	Capitalized opportunity, navigating with CEO & Executive Team, to bring media buying in house to drive significant agency revenue growth.
•	Rebuilt media team from ground up, developed career paths, training, role definition
•	Researched, identified and negotiated contract with new programmatic media partner allowing Point To Point to grow margins on media engagements by 15 points including programmatic media, paid search and paid social media
•	Designed and implemented marketing dashboards to integrate data from paid media campaigns with website and landing page behavioral data and sales data from client CRM systems

Cross functional team leadership, leading digital marketing and media teams from strategic planning through implementation. Specializing in the manufacturing and industrial sectors with a focus on product marketing. Areas of responsibility include paid digital media, social media marketing, SEO, paid search, programmatic media, analytics, marketing automation, web development, process improvement, new business development and department P&L.

Vice President Marketing Operations

Dix & Eaton

Senior leader boosting digital revenues by 300%. Heavily recruited and hired to be the first Chief Digital Officer for this highly regarded public relations and communications firm. Designed and implemented digital transformation strategy and plan through this executive leadership role. Instilled digital marketing and communications best practices through calculated change management.

Accomplishments:
o	Rebuilt lead generation campaign culminating a 1,300% improved ROI
o	Engineered website strategy resulting in 30% time savings across website & content management
o	Redesigned marketing communications using technology-based mediums to digitize analog services into digital products
o	Revamped customer relationship management (CRM) system and process to improve engagement with sales team and prospective clients
o	Implemented strategic partnerships to enhance capabilities and service offerings

Chief Digital Officer (CDO)

The Goodyear Tire & Rubber Company

Agile team leader steering the strategic design and development of transformational digital marketing programs & solutions for the North American retailer base.

Accomplishments:

o	Conceived and implemented e-commerce platform for independent retailer base resulting in over 1,000 stores adopting program within 90 days of launch increasing product sales by 14%.
o	Led competitive analysis and market planning to conceive and implement e-commerce platform for independent retailer base resulting in over 1000 stores adopting the program within 90 days of launch increasing product sales by 14%
o	Appointed as sole member to participate in two-year Harvard Leadership Development Program with cohort of 40 people around the globe
o	Crafted sales enablement programs through market research, partnerships and education with sales teams and strategic customer programs
o	Created A+ content with strategic partners including Walmart, Sam's Club, Costco to merchandise Goodyear brands across retailer websites leading to YoY sales growth
o	Instituted online reputation management campaigns for independent dealer channel enabling retailers to manage their online reputation across leading consumer websites through a single interface, yielding nearly 90% time savings

Appointed as sole member from Goodyear team to participate in two-year Harvard Leadership Development Program with cohort of 40 people around the globe concentrating on enhancing personal leadership style & skills.

General Manager Marketing

Point to Point, Inc.

Directed the evolution of the firm into digital working with key clients like Sherwin-Williams, Schindler Elevator, Fauquier Health, Dayton Children’s Hospital & Flavorseal.

Accomplishments:

o	Devised online advertising strategy for client resulting in over 500 leads generated in 150 days
o	Optimized SEO strategies resulting in 20% increase in traffic

Vice President Digital Media

Forest City Enterprises

Solidified company’s online presence while acquiring new customers/residents.

Accomplishments:
o	Deployed integrated marketing dashboards and testing tools focused on key performance metrics that enabled 15% lead growth
o	Initiated local search engine advertising campaigns resulting in 43% growth in traffic

Marketing Director

Progressive Insurance

Emerging Media Manager

Senior Strategic Account Manager

CMO for mid-size companies | Vice President of Marketing for enterprise - I design & implement growth marketing strategies from demand generation, to digital marketing/media, analytics, e-commerce, performance marketing

I'm a data-driven and creative marketer, passionate about leading people and high-performing teams while driving business growth at scale. Expertise in building and leading marketing teams, brand management, media planning, optimization, and automation. These skills were honed through leadership roles at multiple agencies as well as IPG, Progressive Insurance and Goodyear.

INDUSTRIES: Insurance, Pet, Private Equity, Automotive Aftermarket, Manufacturing, Healthcare, Real Estate, Building Products, Nonprofit, B2B, B2C, B2B2C

EXPERTISE: Marketing Strategy Development, Sales, Business Development, Account Management, Brand Management, Martech, Marketing Operations, Customer Acquisition, Customer Retention, Customer Service Management, Market Research, Marketing Analytics, Programmatic Media, Performance Marketing, Demand/Lead Generation, Metrics, Digital Media, Paid Search, SEO, Email Marketing, Account Based Marketing, Content Management Systems, Negotiations, Project Management, Financial Management, Vendor Management, Product Management, Go-to-Market Strategies, Social Media, Coaching, and Mentoring

Technical skills
AI strategy, CRM, Salesforce, Hubspot, SEM Rush, Unbounce, WordPress CMS, Facebook Advertising, LinkedIn Advertising, Google Ads, Google Analytics, and Google Search Console

Fractional Chief Marketing Officer (CMO) / VP Marketing

I founded Evolve Digital to provide fractional marketing leadership primarily to mid-sized manufacturing businesses. 

Are you a CEO, COO, CFO or CRO at a mid-sized manufacturing company from $50M to $300M in sales? Are your sales lagging behind expectations? There's a good chance you need to evolve your marketing from antiquated, analog tactics to a modern, data-driven, digital strategy. Let's have a conversation to see if you're fit for our services.

Taplio

Brady Cohen's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Brady Cohen's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Brady Cohen's Linkedin Analytics