Insightful Research LLC

Owner

Informatica

Vice President Product and Solution Marketing - MDM, Data Quality, Governance, & Privacy

•Analyze analytics, information management and big data markets to create compelling competitive positioning and unique business value messaging.

•Develop a broad spectrum of tools and materials targeted at diverse audiences such as existing customers, new prospects, sales people, services organization, partners, industry analysts and trade press to increase market awareness, demand generation, and revenue growth.
 
•Work collaboratively with key personnel across departments to ensure successful completion of tasks and responsibilities with areas of involvement including Market Requirements, Product Release and Launch, Collateral and Web Site Content, Lead Generation, PR and Analysts Relations, Competitive Intelligence, Branding and Pricing, Demo Development and Events Planning.

•Provide thought leadership by evangelizing SAP’s vision and product direction to key customers, analysts and the media via briefings, interviews, and event participation.

Senior Director of Marketing Enterprise Information Management

Solution marketing for SAP's Analytics, and Governance Risk and Control solutions for the mid-market.
* Market  and competitive analysis
* Messaging and Positioning
* Content development
* Partner engagement and enablement

Director of Marketing Small and Midsize Enterprises

Sole Proprietor

Assist clients with;
•Market Development Strategy
•Positioning and Messaging
•Marketing Communications Planning
•Field Engagement Strategy and Planning
•Development Of Marketing Content

Independent Marketing Consultant

Ventana Research

•Conduct research on how business intelligence and data management technology impacts the people, processes and information involved in managing business performance.

•Write research notes on market trends and best practices for using business intelligence and data management technology to improve the efficiency and effectiveness of performance management initiatives. 

•Advise clients on evaluation criteria, deployment and administration best practices, and metrics and processes to measure business value of business intelligence and data management technology investments.

Research Director

Hyperion Solutions

•Develop sales tools, marketing materials and programs designed to shorten sales cycles and increase win rates.

•Build product demonstrations that highlighted competitive advantages and their corresponding 
business value.   

•Work collaboratively with key personnel across departments to ensure successful completion of tasks and responsibilities

Senior Product Marketing Manager

With over 25 years of experience in data and analytics I believe if we take a human centered, technology enable approach to business and societal challenges we can make the world a better place. My approach in working with clients is focused on creating and executing strategies that align with their business objectives and societal values. I leverage my expertise in data, analytics, and neuroscience to look holistically at the technology and organizational factors impacting solution success. I excel at communicating the value of technology and how to measure and communicate it's to impact diverse audiences.

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