The Digital Lightbulb

At The Digital Lightbulb, we merge eCommerce, personalisation, brand positioning, coaching, mentoring, and impactful strategies to create unparalleled customer experiences. We aim to balance creativity with practicality.

With over 100 partners worldwide, ranging from <$100k to $20m in revenue, our strength lies in building straightforward, collaborative relationships based on friendship and trust.

Founder, CEO & Chief Brand Advisor

One Golden Nugget

One Golden Nugget is an exciting, thought-provoking company that brings together experts from all over the globe to help individuals and businesses reach their highest potential. 

Our founders are an impressive network of successful entrepreneurs, guides, and other top performers from different backgrounds who are passionate about exchanging innovative ideas, providing guidance, and promoting wellbeing.

Founding Member

DigitalWorks Group

Key Brand Advisor for DigitalWorks group, a strategic technology business enabling retailers globally to begin, enhance or transform their business at speed and scale.

My current role is sitting as a Senior partner advising brands on all things transformative, specifically the Key Results areas of CRM, Marketing, Campaign management, Trade & Merchandise.

Principal Consultant Digital - Commercial & Marketing 

&SONS Trading Co.

At &SONS, we pride ourselves on our explosive growth, becoming one of the fastest-growing premium Menswear brands in the UK with a global reach. 

We have also undertaken a range of projects, including loyalty, sourcing technology and international partners, marketing partners onboarding, a dedicated USA website, a full suite of automated emails, and a revolutionary strategy planning and execution bespoke to the business owners style. 

Our highly experienced team are dedicated to streamlining processes, increasing structure, and improving availability. As a result, we have achieved over 20% improvement in business availability and cost savings of thousands of pounds in accurate forecasting and WSSI management. Sales growth x8 in 2 years. 

If you would like to learn more about our success, please visit www.andsons.com.

Advisor for Commercial Growth, specializing in ECommerce, Finance, and Customer Relationship  (CRM)

London Made Me

One shop. 14 London creatives. Four weeks to launch a unique retail experience together
London Made Me is a collective of vibrant creatives brought together by the Mayor of London.

Our first-ever boutique store features unique gifts made by talented makers and artists from across the Mayor of London’s Creative Enterprise Zones.

But London Made Me is 'not another pop-up shop’.

The pilot project sees 14 selected London-based creative businesses come together in an intensive four-week programme to learn, build and trade their own collective shop experience on Regent Street.

The programme aims to inspire, tool-up and empower the city’s most exciting creatives to ultimately launch their own curated spaces and help transform our high streets.

Speaker

Kandi Co Creations Ltd. (Phat Kandi)

Phat Kandi is a diverse bitter & sweet clothing champion for individuals. 
The role was to build out a 5 year commercial plan, cash flow and organisation structure & corporate mentoring to the owners. 
Proudly securing deals, expansion and global reach from 0 money down investment this was a role I could truly call entrepreneurial.

NED Commercial & Ecommerce Advisor

We Built This City

The London souvenir revolution began back in November 2014 with We Built This City's first Pop Up shop on Carnaby Street. For the first time, visitors from across the globe (along with London locals) were given the chance to take home a unique and lasting piece of the city.

Showcasing a collection of artwork and products from over 250 homegrown creatives – they're proud to support talented artists, designers & makers by providing them with a platform to reach an otherwise untapped audience in a central London location.

https://www.webuilt-thiscity.com

Executive Director: Commercial, CRM & Ecommerce

Central Group Vietnam

Reporting to the Group CEO, responsible for the development of all omnichannel features, online trade, CRM, data transformation and digital strategy. Leadership of 7 reports and a team of 90. 
•	Increased ecommerce sales +100% vs forecast % from $21m to $42m. Conversion grew +60%, order value +15% and improved operation loss -30%. Marketing spend remained under 3% cost to sales. 
•	Improved conversion rate by +60% implementing customer centric flow and “LIFT” UX principles, A/B tests, use Hotjar customer insights, basket and checkout redesign and best practise roadmap of 180 new features to revamp customer experience. 
•	Improved mobile conversion by 100%, re-designing and new launch of app reducing site speed by -75% from 8 seconds to 2 seconds and adding improved shopping experience and notifications.
•	Built online merchandise team with no additional cost, who achieved availability increase from 70% to 90%, and built a cross sell feature to grow order value by 15% and units per basket by 30%.
•	Improved +30% more efficient traffic cost to sales ratio, and external partnerships revenue growth x5. Reversed -10% vs LY SEO traffic to -1% by bringing in specialist agencies.  Launched email as a channel, taking 9% of total online sales within 3 months of project initiation.
•	Added Wi-Fi in key stores, capturing data and defining path to purchase by category. Increased white goods sales by +5% groupwide, and targeting mobile phone types to upgrade phone handsets with accessory promotions.
•	Improved deliver time from 6 days to 3 days, reduced cancelled order rate from 40% to 15% and fill rate from 60% to 85% by upgrading and partnering with DHL and a local logistics company. 
•	Increased business sales by +5% by developing tele-sales techniques and data insights packs.

Group Omni-Channel Director

ACE Hardware

Responsible for the start-up of first-generation transactional websites, and online trade of 30,000 skus. Digital sales grew from 8m Dhs in year 1 to 40m Dhs in year 3 (25% share of business). 

•	Launched 2 websites inside 9 months with no pre-existing team or technology.
•	Grew sessions by +100% each year to 4.6m. SEO accounted for 40% of traffic with an average position of 1st or 2nd for key categories. 
•	Improved conversion by stock availability from 65% to 90%, increased online range from 8,000 to 30,000 skus and time to launch in the online shop from 10 days to 1 day from goods received.
•	Created Price match promise policy to counter growing marketplaces, and local distributor competition. Improved conversion on branded items from -20% to LY to +50% to LY. Launched market leading 5-year warranty on white goods liftin department +150% vs LY. 
•	Launched sell from iPad in store to improve customer service, availability, range and time to buy metrics dropped by 50%. Sales of this initiative grew smaller format stores by additional +7% sales.
•	Added e-receipts to till points. Store data capture grew from 5% to 55% of transactions, enabling clearer business insights, reducing store workloads, offering trusted warranty by email solution.
•	Implemented Wi-Fi and hotspots in store, additionally capturing data and understanding customer journeys by category, enabling business development teams to re-lay product flow.
•	Raised operational standards with cancel rate dropping from 19% to 2% and NPS from -4 to +29.  The changes of process led to improved store stock accuracy, replenishment and margin benefit.
•	Mapped the omni-channel consumer journey launching with first to market click & collect (50% of orders), in-store fulfilment, e-store ordering & time saving process for assistants.
•	Designed the initial framework of the Marketplace project with the goal of creating the largest home online retailer in MENA (circa 1 million skus by year 3).

Head of Ecommerce

Austin Reed Group

The role at Austin Reed was a career change from traditional merchandising to online digitisation. The department grew from £1m to £19m in 4 years (15% share of business), including own sites, concessions within department stores and Amazon.


•	Grew conversion from 1.1% to 3.3% in 3 years focusing on stock availability, size of range, stock accuracy and delivery proposition.
•	Increased visits from 2.5m per year to 7m per year, building channel management budgets and combining existing customer data to email programs.
•	Reduced direct costs to the business by over 30% through negotiation or reduction of agency costs and review and resourcing of all online packaging.
•	Launched international Austin Reed proposition to 60 countries worth £2 million per year.
•	Grew concession and 3rd party external platforms to £3 million including launching Amazon shop.
•	Launched 3 new web platforms on time and on cost, managing trade features & requirements.
•	Created a bespoke suit online proposition with sales of £1 million per year.
•	Reduced terminal stocks of the total business with re-pairing and outlet online events.

Head Of Ecommerce

Responsible for buying Branded Wholesale ranges of Premium Menswear Brands Included Ted Baker, Hugo Boss, Ralph Lauren, Tommy Hilfiger, Musto, Bugatti. Additionally grew revenue sales +45% and Profit +51%

Merchandise Manager, Austin Reed

💥 8x advisor to multi-million & billion $$ brands. 🔥 Trusted expert in crafting legacy brands & E-commerce growth strategies. 🌟 Co-author #1 Amazon bestseller: Survive & Thrive. 💡 Founder The Digital Lightbulb

I don’t create content. I build commercial ecosystems.

Founder of The Digital Lightbulb & Creator of Mentorless™ delivering £1B+ in revenue impact across startups, scale-ups, and 7-9 figure global brands.

I operate where structure meets scale:

Fractional CMO - building platforms that convert story into revenue.

MD & CEO Advisor - sharpening execution, team alignment, and market positioning.

Mentor & Coach - equipping leaders to scale without losing control.

Career highlights:
Brands advised: Ted Baker, Tesco, &SONS, Al-Futtaim, The Central Group, IKEA.

Speaker at global leadership forums, including those hosted by the Mayor of London.

Host of The Success Nuggets Podcast & Co-author of #1 Bestseller Survive & Thrive.

I don’t just design growth strategies , I live inside high-performance networks.

You’ll find me:
Running accountability sessions with my close business circle.

Popping up on podcasts and media panels.

Joining or hosting live experiences that connect founders, operators, and investors. It’s where insights are tested, relationships are built, and opportunities move fast.

Beyond commerce: I lead educational and cultural activations connecting purpose, technology, and entrepreneurship from schools to underserved communities.

I work with leaders and brands too big to play small, and too legacy-driven to waste strategy on noise.

👉 Sitting on unrealised brand equity? Let’s talk: thedigitallightbulb.com


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