Dipanjan Chatterjee's Linkedin Analytics

I connect the dots between consumers, brands, technology, and society to help companies achieve sustained growth and competitive advantage. I appear on CNN and NPR and am quoted in media outlets like Business Week, Financial Times, The New York Times, Guardian, and Vogue. I write for publications like the MIT Sloan Management Review and AdAge and speak at global events like SXSW, Mobile World Congress, and Harvard Business Review forums. I have advised business and marketing leaders of leading brands in consumer products, financial services, automotive, retail, pharmaceutical, technology, and many other industries. These brands and companies include AARP, AstraZeneca, Bloomberg, Banco Santander, Johnson & Johnson, Kimpton Hotels, Lexus, Mastercard, Microsoft, Nestle, Patagonia, Pfizer, Quicken Loans, Shiseido, Verizon, and YouTube. I lead the brand strategy and experience research and client advisory practice at Forrester. I built the practice over seven years to establish Forrester as a thought leader in this category. My published and award-winning research include reports on consumer behavior, brand strategy, digital touchpoints, customer experience, employee experience, growth strategy, and race and gender equity. Before Forrester, I held senior management positions at VMLY&R, FedEx Office/Kinko's, and a Berkshire Hathaway portfolio company. I started out as an investment banker at Morgan Stanley and a strategy consultant at Booz. I received my B.A., magna cum laude, in economics from Amherst College, where I was elected Phi Beta Kappa, and my MBA from the University of Chicago. For more information, please visit www.dipanjanchatterjee.com. All opinions expressed here are my own.