Trustworthy Digital

Trustworthy Digital is a full service digital advertising and analytics agency focused on delivering industry leading results with integrity, honesty and reliability. We believe trust and transparency are non-negotiable in business and always operate with our customers' best interests in mind.

We provide a wide array of solutions in the digital landscape including web analytics consulting, digital advertising strategy, search engine marketing, programmatic display advertising, and social media advertising.

www.trustworthydigital.com

Founder and CEO

Spectra Ticketing & Fan Engagement

Leader of digital marketing group that manages digital strategy and campaign execution for leading live entertainment organizations.

* Developed digital marketing best practices leading to 40% reduction in CPC
* Consulted on CRO leading to 4x improvement in conversion rates from channel referrals
* Consistently averaged 8/1 or higher ROAS on programs
* Trained, motivated and supported team to exceed client expectations

Responsible for establishing and growing partner relationships including technology partners and promoters.

* Established and matured key relationships with technology partners including Google
* Developed turnkey solutions and managed digital marketing campaigns for leading promoters such as the UFC, WWE, Harlem Globetrotters and FELD entertainment

Manage business development for digital marketing services including new business and expanding footprint with current clients.

* Exceeded gross revenue goal by over 250% and new business by 400%

Champion for creating an analytics based business culture both with internal departments and client organizations

* Grew revenue for NC State Athletics by $1,090,000 YOY through analysis and best practice implementation. 
* Created corporate wide analytics task force and developed training plan to educate and certify 40 marketing professionals across business units.

Frequent industry speaker on digital marketing and analytics best practices including search, display and video.

Senior Manager, Digital Marketing & Analytics

Manager, Digital Marketing & Analytics

* Manage 20+ client websites generating over $500m/yr in revenue
     * Grew total revenue by 244%
     * Fostered up-selling procedures increasing AOV by 16%
     * Increased Avg conversion rate by 100% (1.5% - 3%) through digital marketing and design best practices

* Founding member of social media team
     * Assisted University of Michigan in growing social media presence on multiple networks. Facebook growth from 100k followers to over 1.4m (2nd highest in College Athletics)

* Drove digital analytics implementation project including training for all internal staff and client base (200+ websites). Leader of all digital analytics functional areas including best practices and industry KPIs
     * Frequent speaker and industry thought leader
     * Grew PSV (Per session value) for the University of Texas at Austin for football by 400% through website optimization and up-selling techniques utilizing analytics data

* Team leader on all online marketing related projects (SEO/SEM/Affiliate/Display/Social Media/Analytics)
     * Lead cross functional teams in implementing and optimizing AdRoll retargeting. Increased average ROAS to more than 10/1 from 4/1
     * Integrated Facebook sharing driving increased brand exposure and increased sales through viral sharing. Currently leading project to integrate Twitter, Pinterest and Instagram
     * Developed KPIs with internal stakeholders (Exec, Customer Support, Product Management, Product Design, Development, Sales) and frequently report on growth in key areas.
     * Lead effort to integrate marketing automation software (Adobe Campaign/Neolane) including utilization of cart abandonment pixels

Sr eCommerce Operations Specialist / Marketing Lead

Pacific Sunwear

Responsible for all online products for Demostores.com and Pacsun

Created and submitted all enhancement requests with development

Assisted with affiliate marketing program and web analytics projects

Wrote all product descriptions and worked with photographer to best display merchandise on the website

Worked with Director of eCommerce on optimizing website layout and functionality

Online Product Coordinator

Draper's & Damon's

Internet Representative

I am a technology buff at heart and a lover of all things eCommerce. Everything I do is with the customer top of mind and data and analytics are at the core of my decision making.

My current responsibilities include managing all aspects of my business, Trustworthy Digital. 

Trustworthy Digital is a full service digital advertising and analytics agency focused on delivering industry leading results with integrity, honesty and reliability. We believe trust and transparency are non-negotiable in business and always operate with our customers' best interests in mind.

We provide a wide array of solutions in the digital landscape including web analytics consulting, digital advertising strategy, search engine marketing, programmatic display advertising, and social media advertising.

www.trustworthydigital.com

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