Brandon Gerena's Linkedin Analytics

Throughout my career with Razorfish, Accenture, and IBM, I have led teams that have measurably transformed Fortune 500 companies, turning insights from behavioral analytics and research into experiences that grow customers into advocates. Specializing in financial services, my approach weaves together human-centered design with the precision of data science, marketing technology, and GenAI, all while championing a culture where diversity, inclusion, and new capabilities fuel creativity, innovation and growth. I integrate research, trends, and consumer insights to solve client challenges and to shape visions for the future — a future where finance is not just a service, but a stepping stone to fulfilling customer dreams. With empathy as my compass and agility as my pace, I consistently craft innovative and delightful experiences that drive customer growth and retention. Key strengths include: ► Building Brands: Product Management, Digital Innovation, Customer Experience, Industry Disruption ► Achieving Cost Savings: Process Improvement, Operational Efficiency, Automation, Customer Loyalty ► Capturing New Business: Customer Acquisition, Sales Growth, Business Development, Market Expansion ► Delivering Profitability: Financial Performance, Business Growth, Profit Optimization, Cost Management Through a collaborative approach with my teams, I have also achieved success in employee growth and retention. I firmly believe that fostering a positive and growth-oriented work environment is crucial to a human-centered organization. By aligning shared values and goals, I build strong teams of designers, technologists, GenAI engineers and data scientists that drive exceptional results.