Cypress Learning Solutions

President, Owner & Principal Consultant

Cypress Learning Solutions is a Registered Salesforce Consulting Partner providing consulting and training services to Salesforce users.

Founding Partner; Salesforce Consultant and Trainer

Reply Intelligence

AI Driven Intelligent inbound reply management platform designed for Marketing and Sales Ops.

Automate processes in Marketing Cloud Account Engagement (Pardot) from replies sent from your Pardot Account.

- Identify interested prospects
- Automatically opt-out unqualified prospects
- Segment, Suppress and personalized processes for out of office prospects
- And more…!

Learn more: https://replyintelligence.com

Creator

Local Direct, LLC

Local Direct delivers IT solutions, training and consulting to small businesses.  Our specialties include Payment Processing, E-Commerce, Online Marketing, flexible IT support and consulting services.

Founder

xMatters, inc

xMatters On-Demand lets you communication-enable your critical processes without buying hardware, installing software, or establishing carrier relationships. We handle the heavy lifting for you.

Our platform scales to meet the peaks and valleys of your business, and extends to additional geographies as you need them. And it provides the security and resiliency that you expect from an enterprise communications platform.

Enable any business process or application to trigger two-way communications (text, voice, email, SMS, etc.) throughout the extended enterprise. The company's cloud-based solution allows for enterprise-grade scaling and delivery during time-sensitive events.

I specialize in the following areas of Enterprise client integration:

• DevOps Toolchain Implementation
• SaaS Integrations
• Event Monitoring
• Customer Success/Training Workshops
• Agile Development
• Data Synchronization
• ITIL/ITSM Communications

Enterprise Integration Consultant

Bluewolf, an IBM Company

Through a combination of professional consulting
services, and its Bluewolf Beyond for Salesforce
CRM program, Bluewolf offers Salesforce CRM
customers expert advice, guidance and a
commitment to success.

Bluewolf delivers that high level of service via its
Bluewolf Beyond program, a comprehensive solution
that minimizes businesses involvement in ongoing
salesforce.com maintenance and management.
In fact, Bluewolf Beyond for Salesforce CRM is
the only program available that offers advanced
administrative support plus custom application
development for salesforce.com
—all within the same service agreement.

With Bluewolf Beyond, businesses gain a single
point of contact who resides within the U.S. to help
plan and coordinate all changes to the salesforce.
com application, and a team of experts provides
proactive, day-to-day maintenance and/or
application development, as well as special
requests and ongoing case resolution.

During each engagement, the client’s instance
of salesforce.com is customized to meet user and
business needs. Clients receive an allocation of
ongoing monthly hours that they are free to use
as they see fit.

Salesforce Consultant

Getting To Green, LLC

Pardot Marketing Automation QuickStart Implementation Specialist available to help organizations of all sizes and technical capacities. 

Implementation includes:

• Configuring DNS for integration with automation tools. 
• In-depth Pardot integration with Salesforce enabling deeper synergy between sales and marketing teams.
• Guided instruction through initial Pardot use to maximize reporting tools and track prospects through marketing funnel.
• Hands on consultative approach to Pardot integration with CMS programs including Wordpress, Drupal, Shopify, custom HTML pages and Pardot hosted landing pages.
• Custom integration of Pardot form handlers into most e-commerce solutions.
• Assistance with list segmentation, dynamic lists, completion actions and programming drip campaigns.

Salesforce Certified Pardot Consultant | QuickStart Implementation Specialist

Business Analyst & Consultant for Microsoft Enterprise Partner Organization.  Responsibilities included:

• CRM Data rationalization
• Orchestration of Enterprise Partner deals
• Dynamic CRM pipeline management (Microsoft EPG)
• Microsoft Dynamic CRM Data Administration
• Weekly Reporting & Executive Updates
• Salesforce Administration (Internal)
• Pardot Administration (Internal)
• Social Media Manager (Internal)
• Web Developer/Designer (Internal)

Business Analyst (Microsoft Global Enterprise Partner Group)

Microsoft

• Coordinate Managed Services Migration to Cloud & SaaS deployments globally with the EPG team supporting Global High Potential Partners (Dell, NetApp, Fujitsu, Unisys, WiPro, CGI, Cognizant) in this collaborative GTM co-sell campaign for Azure Cloud solutions to drive over $20M in revenue. 
• Coordinate Microsoft and Partner teams to align and close opportunities, including market analysis and prioritization of account targets.
• Managed opportunities internally through ATU/PSE/GAM engagement for a top down and field up level of coverage and visibility.
• Reported biweekly to MS Leadership team on partner target success; weekly on stop gap issues or areas of concern as well as resolution suggestions.
• Created process platform for Partner:MS field team engagement meetings for strong outcome/goal success

Business Analyst

South Seattle Community College

Evening Professor in Continuing Education. Courses include:

• Intermediate Microsoft Excel
• Intermediate Microsoft Word
• Intermediate Microsoft PowerPoint
• Intro to WordPress
• Intro to Social Media

Continuing Education Instructor

Lexus of Bellevue

Customer Service driven position working with financial institutions to approve automotive deals. Streamlining purchase steps with management, document processors, business office and sales teams to optimize business processes for Lexus customers.

Finance and Leasing Manager

MVP Sports Seattle

MVP plays "Let 'em Play" rules, 2 - 22 minute halfs, games officiated by 2 to 3 referees. Stats are kept each week and posted to online player profiles.  We award one MVP Player of the Week and an MVP of the Game from each match up. MVP's Of The Week and Game will get cool gifts and prizes along with their name and picture featured for all to see!
 
League Photographers will capture the action and upload your pics to your official team page. So sign your team up now and get ready for some Football!
 
MVP Sports was created by athletes with years of experience with recreational sports. We are dedicated to offering premium athletic leagues to participants of all skill levels. Our goal is to raise the bar for what players should expect from their sports league, we aim to bring the highest standard of recreational fun to athletes everywhere. We make sure every player feels like an MVP each time they step on the field.
 
While other leagues may primarily focus on signing up enough people to play, our focus is finding quality athletes and people and giving them the best experience possible. We are dedicated to creating a fair, competitive, and positive experience for each MVP athlete.

I work with a wide range of clients to develop cloud-based business solutions that increase efficiency, ROI, improve accuracy, and streamline complex processes.

How does Salesforce #Einstein Rank Accounts?

As we are implementing more Salesforce Marketing Cloud Account Engagement (fka Pardot) accounts with AI Einstein features, there are more questions about specifically how these features work, and what the Learning Models are looking for when assessing qualified accounts.

"(The Account) tier can be A, B, C, or D, where A indicates the highest likelihood of success.

To use the account tier field as a filter in your automation rules, dynamic lists, and engagement programs, an admin must first configure it as a custom field in Account Engagement.

To build your model, we start with historical data about your accounts and when an associated opportunity was created. Einstein looks for patterns among your accounts’ engagement data and related objects to identify attributes, or key factors that are most impactful on a successful outcome.

We also use data from our company enrichment repository to fill in gaps where your account records are missing information, such as company size or industry. The repository is populated with publicly available information from websites, including company sites. We combine this data with yours to optimize the types of relationships the model can identify...

Einstein Key Accounts Identification requires positive and negative account data. For best results, we recommend that you have at least 200 accounts with won opportunities and 200 accounts with lost opportunities from the last 2 years.

The Einstein Key Accounts Identification model scans for signals on fields from objects such as the ones listed here.
Account
Contact
Currency Type
Event
Lead
Opportunity
Opportunity Contact Role
Opportunity Line Item
Prospects
Visitor Activities
Pricebook Entry
Task
"
https://lnkd.in/gC8sV-8B

Is your team currently taking advantage of Marketing Cloud Account Engagement AI features?

Let us know in the comments below! ⬇

Taplio

Brandon Walton's Linkedin Analytics

Brandon Walton

Brandon Walton's Best Posts (last 30 days)

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Taplio

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Brandon Walton

Brandon Walton's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Brandon Walton's Linkedin Analytics

Brandon Walton's Best Posts (last 30 days)