Brandon K Richard LLC

Building a $1M+ ecommerce brand is hard if you can't attract & convert qualified leads.

I help 6-figure ecommerce brands increase conversations to scale beyond $1M using psychology-based techniques backed by data.

After years of working with 7-figure businesses to streamline their brand, website & inbound marketing to increase conversations, I now help growing ecommerce brands scale to that size.

I primarily operate as a Fractional CMO or Ecommerce Director, offering branding, design & marketing support:

• Brand Strategy & Brand Identity Design
• Web/UX Design & Website Management
• SEO & Email Marketing

If your goal is to scale using organic marketing & owned media without hiring a full team or large agency, let's talk!

*Not currently accepting new clients. DM TO JOIN WAITLIST.*

Fractional CMO & Brand Consultant

Freeman Company

Sr. Environmental Designer

Fungi Perfecti LLC

• Oversee foundational D2C Shopify website rebuild projects/theme changes based on evolving brand needs.
• Maintain a strong relationship between the IT and Marketing departments to provide an avenue for the design teams creative vision and website front-end implementations.
• Implement front-end development and administration best practices focused on proper theme and checkout functionality.
• Create and maintain front-end coding projects and websites with a focus on optimizing speed and scalability. Further establish design guidelines and web standards (both design and technical).
• Translate requirements and mockups into fully functioning e-commerce sites using HTML, CSS, JavaScript, Liquid, or Ruby.
• Collaborate with the digital design team on the modification of Shopify themes and checkout.
• Research and evaluate design and app solutions to improve website UX and e-commerce functionality.
• Contribute to brand strategy and audience segmentation efforts with research, analysis, and recommendations.
• Strategize, organize, and visualize web analytics data to inform marketing strategy.
• Collaborate with Marketing on SEO optimizations and UX Audits. Monitor and maintain strong web core vitals.
• Co-lead ADA website compliance efforts with stakeholders across the organization.
• Co-lead privacy policy efforts with stakeholders across the organization.
• Consult with the Sales & Marketing to satisfy any needs for ADA, DSHEA, and Privacy Policy compliance.
• Research and decipher any documentation for APIs, e-commerce systems, applications, etc. that relate to the company and our front-end projects.
• Conduct thorough app testing processes to ensure successful implementation.
• Produce high quality plans and content quickly, efficiently, and accurately in line with internal approvals processes.

Web Developer

• Improve D2C Shopify website look and feel and user experience; establish and implement new design standards and front end best practices
• Design and build new pages; redesign existing webpages; create landing pages to support B2C campaigns and promotions
• Develope and implement SEO and audience segmentation strategies to optimize branding and marketing efforts
• Communicate design ideas with user flows, site maps, wireframes, and page mock-ups
• Coordinate with the Customer Service team about customer feedback regarding UX
• Coordinate extensively with IT to test website functionality and ensure smooth e-commerce flow from beginning to end of the customer purchase experience—both on mobile and desktop

Web Designer

•	Conceptualizing & designing branded booths for Microsoft & SAP’s exhibit programs. Balancing multiple exhibit projects and handling most or all aspects of design.
•	Designing and modeling branded assets, furniture, décor, and other misc. elements in SketchUp, Revit and AutoCAD.
•	Designing and/or laying out proofs and print-ready graphics (large and small scale) in Illustrator •	Documenting, specifying, and dimensioning 3D models for detailing and production using SketchUp Layout and Revit.
•	Floor planning and layout in AutoCAD, SketchUp, & Revit
•	Rendering & post production in Vray and Photoshop.
•	Creating layouts, PDFs, presentations, and documents using InDesign and Revit.

Environmental Designer

Ultimate Shade Alternatives

AutoCAD Drafter, Sketchup Modeler/Designer, Graphic Designer & Website/Social Media Maintenance. Summarized responsibilities as follows:

Description/ Responsibilities (AutoCAD tech):	
•	Creating detailed technical drawings in AutoCAD and submitting them to engineering. Drafting components, parts, and details and scaling/converting measurements in AutoCAD & SketchUp.
•	Receiving and responding to engineer’s red lines in a timely manner.
•	Modeling new proposals as 3D models and renderings using Google SketchUp. Exporting drawings and creating proposal sheets in SketchUp Layout to be sent to clients.
•	Preparing plan sets of sheets, charts, and layouts in AutoCAD for permits and submittal to City. Creating detailed manufacturing shop drawings and layouts for both fabrication groups.
•	Keeping record and tracking all project activities within design scope. Key point of contact for project architects and engineers as it relates to technical drawings.

Description/ Responsibilities (Designer):
•	Creating advertisements and enhancing photographs for use in newspapers and social media accounts using Photoshop, Illustrator, and InDesign.
•	Maintaining, updating, & optimizing company’s WordPress website (www.ultimateshadeusa.com), web content and images.
•	Producing interactive/smart forms and documents using InDesign and Adobe Acrobat.
•	Managing and updating Social Media accounts for branding, promotion and marketing.

Designer/CAD Technician

WordPress

(4 Month Internship)
•	Designing info-graphics, banners, logos, and additional web content in Photoshop & Illustrator.
•	Optimizing file sizes and formats for various image types.
•	Developing wireframes, layout, typography combinations, and color schemes for themes and blogs created by a front-end development team.
•	Creating slides for presentations in PowerPoint, PDF, Slides.com, and Canva.com.
•	Following and understanding current design standards and trends.
•	Meeting deadlines and cooperating with individuals across the country in a virtual environment.

Graphic Design Intern

Conversation Optimization Using Psychology & Data | Brand Strategy, UX Design, SEO, Ecommerce

Multi-disciplinary strategist & designer obsessed with the psychology & data behind branding & marketing.

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