Membrane Labs

ABM Marketing Consultant for Membrane Labs, driving adoption of loan infrastructure across prime brokers, banks & credit platforms

Leading the definition and segmentation of Ideal Customer Profiles (ICP) for institutional crypto credit markets. Specialized in aligning Ideal Buying Personas (IBP) and Ideal User Personas (IUP) to accelerate account-based marketing performance and cross-functional go-to-market coordination. 

Work involves deep, cross-functional collaboration with sales, product, and executive teams to orchestrate coordinated outreach to both IBPs and IUPs across channels. This includes developing multi-threaded engagement strategies that span digital campaigns, direct outreach, and high-stakes summits, ensuring that marketing and sales operate as a unified force in building trust and momentum across target accounts.

Focus areas include:
➙ Tiered ICP modeling for loan management infrastructure
➙ Identification of high-fit IBPs (decision-makers) and IUPs (daily users)
➙ Messaging architecture for account-level personalization
➙ Market mapping and intent-based engagement strategies

Enabling Membrane Labs to engage the right desks, funds, and platforms at the intersection of TradFi and crypto, at scale and with precision.

The bold vision (Phase 1): to make Membrane Labs unmissable to the desks and platforms shaping institutional crypto credit.

ABM Consultant | ICP Strategist (Tiered Segmentation for Crypto Lending)

Dragonweaver Media Worldwide

We are the go-to growth partner for established B2B tech companies ready to scale smarter. With 9+ years as a Top Rated Plus Upwork consultant, we help companies with $10–50M ARR turn digital marketing into a reliable revenue engine.

We specialize in integrated growth strategies combining our proprietary Synergy Ads framework with advanced LinkedIn ABM—helping tech brands overcome lead droughts, wasted ad spend, and siloed teams.

Our team includes a veteran SEO and Google Ads specialist with 20+ years of experience. Unlike generic agencies chasing vanity metrics, we bring entrepreneurial insight and a track record of 300% lead generation increases.

Our clients achieve:
• 300% increase in qualified leads
• ROAS exceeding 90 for retargeting campaigns
• 30-50% revenue growth
• Significant improvements in search rankings

Primary Services:
• LinkedIn ABM Implementation
• Meta Ads Campaign Optimization
• Expert SEO & Google Ads Strategy
• Synergy Ads Framework
• B2B Tech Growth Strategy

The Dragonweaver Difference:
• Tech-Focused: Exclusively serving B2B tech
• Integrated Approach: Seamless customer journeys
• Search Expertise: 20+ years experience
• Revenue-First: Business impact, not vanity metrics
• Scalable Systems: Marketing engines that grow with you

Success Stories:
1. Lead Generation Transformation: Enterprise tech company achieved 300% increase in qualified leads through our LinkedIn ABM framework.

2. Customer Retention Revolution: B2B tech business achieved ROAS over 90 with Meta dynamic ads retargeting system.

3. Search Marketing Breakthrough: Mid-market tech provider saw 180% increase in organic traffic, 42% lower acquisition costs.

4. Integrated Growth Engine: Gaming tech company generated 7-figure ARR through our Synergy Ads approach.

Ready to scale smarter? 
Let's discuss how we can transform your digital presence into a strategic revenue driver.

Founder

Upwork

My journey to becoming a specialized B2B tech marketing strategist began unexpectedly in 2003 with fashion retail shops that taught me invaluable business fundamentals. 

The social media revolution of 2015 inspired me to pivot to digital marketing on Upwork, where I quickly discovered my passion for helping technology companies scale.

The first breakthrough came when Greg from Dublin, Ohio contacted me while I was in Dublin, Ireland—a serendipitous connection that led to doubling his two businesses over four years until the pandemic intervened. This success established my blueprint for B2B tech growth.

Since then, I've partnered with notable B2B clients including DirectID (FinTech), OCX Cognition (Customer Success SaaS), mSemicon (Semiconductor), and Laus CC (Enterprise Software), alongside select B2C brands like Bulk Reef Supply, where we generated $3M+ revenue with 90+ ROAS.

In 2019, I founded Dragonweaver Media Worldwide, assembling veteran digital marketers who share my passion for transforming B2B tech marketing from cost centers into reliable revenue engines. 

While our roots include both B2C and B2B success stories, our agency now exclusively focuses on established B2B tech companies ($10-50M ARR) seeking strategic growth through integrated marketing approaches.

Ready to discuss how our proprietary SynergySphere framework and LinkedIn ABM expertise can transform your tech company's growth trajectory? 

Let's connect.

Digital Marketing Agency Founder

Social Media Consultant

Managing Your Social Media accounts, Facebook groups and pages, Facebook Ads campaigns, Twitter, LinkedIn, and Instagram profiles to boost your Social Media presence and ROI.

Social Media Manager

Destiny Guardian Services LLC

Here are some of the achievements accomplished on this contract:

• Upgraded the existing Google Ads strategy effectively effectively doubling its revenue.
• Built Facebook Ads strategy that increased customer retention and LTV as well as brought in thousands of new leads.
• Developed Social Media content strategy to increase the good will and acceptance of the brand and the industry. Generated loyal customer advocacy for the brand.
• Designed a distinctive advertising strategy we called Synergy Ads using specific processes to amplify the effects of both Facebook and Google Ads.
• Generated total ROAS of close to 10
• Co-operated with internal team in creating new services for the player base

These are just some of the feats completed for Guardian Services. Being an active gamer myself my passion and experience were the driving force in maximizing the customer experience as well as the company's success.

Digital Marketing Manager

Kyäni Inc.

• Active part in igniting the project in Croatian and Balkans region
• Trained first presenters
• Demonstrated numerous info presentations in front of big and small audiencies
• Organised seminars and training sessions
• Succesful motivational presentations  
• MCed multiple seminars
• Demonstrated success in bulding and training distributor teams
• Sales training
• Customer relations
• Built and organised successful webinars

Diamond Senior Executive - Team Leader

Lyoness AG

• Demonstrated success in contracting merchants
• Took big part in grand opening of Lyoness on Croatian market with over 20% of merchants 
• Successfully attended speaker seminars becoming official presenter
• Effective info presentations
• MCed business seminars and gave training presentations
• Successfully built team of over 2000 customers and 100 business partners

Business Partner

Elteh - Electronic Security Systems

Alarm systems, video surveillance, PA systems and fire detection alarms
Implementation and administration of local Windows 2003 Server, LAN and WAN network.
Administriation of Microsoft Exchange email server.
Implementing and administrattion Conettix Receiver and propriatory software.
Technical support and training for corporate clients (banking).

System Administrator

BYOUNG fashion 'n' jeans shops

• Managed three fashion stores
• Recruitment
• Staff sales training creating top sales team in the city of Dubrovnik
• Shop design and brands selection
• P/L calculation
• Merchandising and shop display
• IT and Marketing
• Built customer loyalty club

Sales & Marketing Manager

OTP banka Hrvatska d.d.

• Just one month in company and joined task force implementing AS/400 technology
• Developed and deployed software solution which drastically cut the costs of updating
• Introduced Frame Relay technology 
• Set up and administered company's own dedicated web and email server
• As a member of Task Force Y2K efficiently prepared IT networks for year 2000
• Successfully integrated IT systems of Dubrovacka banka into Nova banka (now OTP)

Network Engineer

Hrvatski Telekom

Junior Engineer

Established B2B tech companies with great products often hit a growth ceiling. The difference between stagnation and scale? Strategic marketing that generates reliable revenue.

Hi, I'm Branko, the founder of Dragonweaver Media Worldwide.

For over 9 years as a Top Rated Plus Upwork consultant, I've helped B2B tech companies with $10-50M ARR transform their digital marketing from a cost center into a predictable revenue engine.

My proprietary SynergySphere framework integrates Meta advertising, LinkedIn ABM, Google Ads, and email marketing to create seamless customer journeys that deliver measurable business impact:

→ 300% increase in qualified lead generation for enterprise software companies through advanced LinkedIn ABM 
→ ROAS exceeding 90 for e-commerce clients like Bulk Reef Supply ($3M+ revenue in 9 months) 
→ 30-50% revenue growth for tech companies through strategic marketing optimization 
→ 7-figure ARR for technology platforms using our integrated approach

Unlike generic agencies chasing vanity metrics, I bring 20+ years of entrepreneurial insight and a veteran SEO/Google Ads specialist with decades of experience. We focus exclusively on B2B tech companies ready to scale smarter.

If you're tired of lead droughts, wasted ad spend, and siloed marketing channels, let's discuss how to align your marketing with your revenue goals and dominate your niche.

Three ways we can collaborate:

1.Strategic Consultation - Book a focused strategy session
2.Project Implementation - Targeted campaigns with clear ROI objectives
3.Growth Partnership - Comprehensive 12-month engagement with quarterly sprints

Ready to turn your digital marketing into a strategic revenue driver? 
Message me to discuss how we can transform your growth trajectory.

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