Bill Rattner

Creative Endeavors and Misadventures

Retired

XUX Coaching LLC

UX Coach

ExamSoft (Acquired by Turnitin)

Sr. Director, User Experience

Turnitin,LLC

Turnitin,LLC empowers students to do their best, original work. This is done by upholding academic integrity to ensure original work from students and address even the most sophisticated potential misconduct. Turnitin also strives to give instructors tools that streamline manual grading processes, so they can spend more time teaching. 

The current UX team is approximately 30 people; UX Researchers, UX Designers, Product Writers, and Localization experts and is 100% remote and globally distributed.

Texas Instruments

As a UX Strategist at TI, my research / analysis / design process aims to facilitate and improve the alignment of digital business systems to its business plan and strategy, while bringing customer insights and intelligence into service delivery.

User Experience Strategist

RealPage, Inc.

RealPage is the leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. The solutions enable property owners and managers to increase revenues and reduce operating costs.
Their products assist approximately 10,000 customers with managing the operations of over 9.5 million rental housing units and over 200 million square feet of commercial office, retail, industrial and mixed use properties.
I lead the UX/UI group for RealPage as we are bring an innovative, collaborative team structure to the global organization while integrating UX/UI talent holistically. We are bringing our customer experience  principals, methodologies, and processes to deliver a consistent customer experience for all 67 SaaS product offerings.

• Property Management: Automate the leasing, renting, management and accounting of conventional, single-family, vacation, affordable, tax credit, student living, senior living and military housing properties, and all flavors of commercial properties.

• Sales & Marketing: Through multichannel managed marketing, owners can originate, syndicate, manage and capture leads more effectively and at less overall cost.

• Applicant Screening: Reduce a community’s exposure to risk and liability with our risk mitigation systems.

• Revenue Management: Optimize rents to achieve the overall highest yield, or combination of rent and occupancy, at each property.

• Spend Management: Simplify purchasing, invoicing and vendor management with RealPage’s total spend management solution.

• Utility Management: Increase collections and reduce delinquencies.

• Renter’s Insurance: Eliminate losses on renter-caused damage and create new revenue streams, in the form of marketing fees.

• Resident Services: Increase resident satisfaction and retention through online billing and payments, maintenance requests, package notification, and more.

VP, User Experience

CapTech Consulting

Over the past few years, we have seen our clients face new challenges in an increasingly omni-channel digital market. Projects intended to address mission critical infrastructure needs are now being viewed as or superseded by projects that are vital to customer engagement. To help meet these new challenges, CapTech has recently established a Digital Solutions offering.

Digital Solutions leverages key competencies from CapTech’s traditional offerings in web, mobile, and user experience (UX) validation and combines them with emerging capabilities around digital strategy, visual design, and customer experience (CX). This unified offering will help our clients solve strategic and tactical business challenges from inception through design and delivery across appropriate digital channels.

We’re excited about our new offering, and we look forward to sharing our approach to this customer-centric space with you and hearing your thoughts about how these services apply to current and evolving business models.

Clients Include: Lbrands, GS1-US, Virginia Retirement System, Christian Broadcasting Network, Virginia Alcoholic Beverage Control, Dorsey Wright, Missouri Department of Labor & industrial Relations, Dominion Resources, Virginia Department of Forensic Science, Virginia Department of Behavioral Health & Development Services.

Director

Capital One

Creative Director, Selling Lab (Contract)

Optaros

Optaros is a full service provider of agile solutions that flexibly combine Content, Commerce, and Community. With greater business agility, our clients are better positioned to achieve aggressive targets for multi-channel revenue growth.


Fox Studios, Los Angeles: Project Lead to design and build foxconnect.com, a companywide initiative to consolidate all ecommerce into a single online store
Walmart, Brisbane, CA: Lead Design and User Experience for new Walmart Health & Wellness initiative on walmart.com
Dow Jones / Wall Street Journal, New York: Lead User Experience team to design and build customer self-service system for all Dow Jones media properties and partner stores (i.e.: wines.wsj.com) 
PaulDirekt, Munich, Germany: Lead project to build additional ecommerce stores for German consumer electronics retailer. Additional stores included apparel, jewelry, and travel all within a shared CMS
Morgan Stanley Smith Barney, Purchase, NY: Project Lead to design and build a customer education system that addressed the needs and concerns of Morgan Stanley brokerage customers and Smith Barney brokerage customers as those companies merged into a new joint venture, mssb.com. Also served as Acting Creative Director for mssb.com for six months
1&1, Karlsruhe, Germany: Project Lead to design and build Partner ecommerce stores for Germany’s largest internet hosting company. These partner stores would be incorporated into the 1&1 site to cross-sell products and services to existing customers
US Oncology, Houston, TX: Blueprint Patient Portal Project that allows nationwide oncology patients to get medical information, schedule appointments, pay bills, and allow access to Personal Health Records.
Pfizer, Madison, NJ: Lead team to develop Direct-to-Consumer online marketing strategy for a newly acquired OTC drug. Delivered a strategy for optimized marketing campaigns, engaging educational video and community components and a critical mobile compliance component.

Director, User Experience Architect

circuitcity.com

Direct online marketing team and operations. Develop strategic marketing endeavors. Guide company’s embrace of emerging technologies/media. Supervise team of 27 copywriters, graphic designers and information architects. 

Position Highlights:
•Implemented YouTube Fanalyst marketing campaign. 
•Increased output by 50% and reduced delivery time by 25% by developing/launching Service Delivery Model and operational processes for Digital Creative Group. 
•Drove circuitcity.com to first-place rankings in purchase process, organization and navigation, site performance, and price clarity. 
•Overhauled online functionality that increased average order value and close rate while decreasing the number of abandoned shopping carts.

Creative Director: Circuitcity.com & Online Marketing

Retired.

Work was fun. 

This is better.

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