BKreative Social Media Agency

Founder & Kreative Director

Malaysia Airlines

- 5x Organic Growth: Spearheaded the social strategy to 5x Firefly Airlines’ organic reach and engagement within the first 3 months by leveraging trendjacking and branded conversational content, driving community conversations and brand visibility.
- Social Strategy Revamp: Led a comprehensive revamp of the social media strategy for Firefly Airlines and Malaysia Airlines, aligning efforts with evolving audience behaviors and market trends to enhance brand positioning.
- Project Leadership: Successfully managed social activations for high-impact campaigns, including new destination launches, key opinion leader (KOL) brand trips, and route expansions, amplifying reach and fostering meaningful engagement.
- Innovative Content Creation: Conceptualized and executed creative content that resonated with target audiences, resulting in increased follower growth, improved brand perception, and higher customer retention.
- Cross-Functional Collaboration: Worked closely with marketing, PR, and content teams to ensure cohesive messaging across platforms, optimizing campaign performance and alignment with broader business goals.

Assistant Manager Social Media

ShopBack

Social Media Manager

- Spearheaded a content strategy overhaul during ShopBack's rebranding in July 2022, achieving 10x increase in organic reach and tripled engagement rates within the first 6 months
- Introduced and streamlined new working processes for the social team and stakeholders to cross collaborate effectively 
- Established and nurtured a ShopBack Ambassador community, consisting of 500+ Key Opinion Leaders (KOLs) and User-Generated Content (UGC) creators to foster brand love and loyalty through consistent and engaging content
- Managed monthly budgets effectively and led social and KOL initiatives (online and offline) to drive direct business metrics, such as impressions, sign-ups and new customer acquisitions- Currently leading and growing a small team of 2 storytellers
- Pioneered a first-of-its-kind social collaboration with major industry players, Shopee and TikTok Shop, resulting in > 1 million reach and unprecedented brand recognition

Senior Social Media Associate

StoreHub

Senior Social Media & Content Specialist

- Responsible for creating and administering content on all social media platforms for Beep (Instagram, Facebook, Tik Tok) - achieving an average of 5% month-to-month growth rate in reach + engagement 
- Launched Beep MY's Tik Tok account and attained 2 million total video views & 10K followers within 5 months.  
- Drive traffic and engagement through Beep B2C food blogs that translate to brand awareness and sales - 10K average page views per month 
- Write long-form educational B2B blog articles that drive traffic and generate leads - >60K page views per month 
- Email copywriting - achieving an average of 25% open rate and 2.5% CTR 
- Responsible for all product microcopy on the Beep food delivery app + able to write direct response copywriting that converts 
- Led and project managed multiple giveaways and KOL projects that resulted in a 22% MoM uplift in transactions and 15.3% increase in GMV.
- Proofread and gatekeep all online and offline marketing collateral

Social Media and Content Specialist

Alliance Manchester Business School

- Wrote blogs for the AMBS student blogs.
- Lead campus tours for prospective students and parents during open days & visit days. 
- Participate in answering audience enquiries during student panel presentations

Digital Content Ambassador

During this internship, I worked with the marketing team to refine and execute social media strategies. 

My tasks included:
• Managing social media platforms for 3 countries (Malaysia, Thailand and Philippines) and the editorial calendar to ensure that content is timely, relevant and engaging
• Planning, creating and curating content (written and video format - from scripting to shooting)
• Writing and publishing 15+ SEO optimised blog posts (https://www.storehub.com/blog/author/brendalye/) 
• Assisting in the collection of quantitative and qualitative data from marketing campaigns
• Analysing competitor marketing material and digital content
• Performing market analysis and competitor research
• Supporting the marketing team in daily tasks

Digital Marketing Intern

Universal Pictures

In collaboration with USC, I worked with the client Universal Pictures to:

- Developed innovative franchise marketing strategies to extend Universal Property Franchises with Gen Z audiences
- Provided recommendations on fresh content marketing strategies to attract and engage Gen Z audiences
- Based on the client objectives above and consumer testing, developed plans for:
1. Jurassic World 3 & Franchise
2. Cats 2019 Musical Release  	
- Experienced all aspects of campaign development, which included consumer research, ideation, strategy, client pitch and approvals, campaign development and a final client presentation
- Collaborated within a 21 person agency structure to produce final campaign pitch to Universal Pictures

Digital Marketing Intern, Spring 2019 

University of Southern California - Marshall School of Business

- Managed an agency team of 5 students for an Advertising and Management Course.
- Developed an Integrated Marketing Campaign for Postmate brand to increase brand awareness for college student and young working adults. 
- Researched and analyzed Postmate and key competitors to define the campaign objectives and summarize the strategy in a Creative Brief. 
- Created 3 Big Ideas and conducted concept testing through focus groups. 
- Developed an Integrated Marketing Campaign for the multi-screen consumer with 8 tactics, a Media Plan and Key Performance Indicators. 
- Produced and presented a campaign pitch.

Agency Director for Postmates Advertising Campaign 

- Lead campus tours for prospective students and parents during open days each week 
- Participation in student panels during information session 
- Contribution to promotional material by attending photoshoots and other social media activities

Student Ambassador

Frasers Hospitality

- Created marketing material and managed social media accounts.
- Organised events and take part in day-to-day guest activities. 
- Assisted with sale calls to promote the business. 
- Organize statistical and financial databases. 
- Handled customer complaints and queries.

Sales and Marketing Admin Intern

Social Media Manager / Content Creator / Brand Storyteller

Dedicated and results-driven Social Media & Content Manager with a proven track record of implementing successful content strategies, fostering collaboration, and driving tangible business outcomes.

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