LG Household & Health Care, Ltd.

Senior Manager, Digital Marketing

MarketerHire

Paid Social Media Consultant

Self-Employed

Direct To Consumer Clients

•Alex and Ani 
•Sticky's Finger Joint
•PearlStory NYC
•BlackTap 
•Slim Fast
•Tailored Pet

Case Study
https://www.socialflyny.com/case-studies/alex-and-ani/

Digital Marketing Consultant

Reforge

Growth Marketing

Pawp

StyleSeat

Performance Marketing Manager

Scholastic

•Helped increase Paid Social Revenue by 400% YoY for Scholastic Store Online and Scholastic Teacher Store
•Lead paid social channel liaising between cross-functional teams including Marketing, Data & Analytics, and Departmental teams 
•Lead the development and execution of paid social media campaigns, including, but not limited to: strategy development, campaign setup, optimization, and campaign management across Facebook, Twitter, Instagram, Pinterest, and Reddit
•Weekly reporting including creation and maintenance of dashboards using Adobe, Facebook Business Manager and SuperMetrics
•Use platform + backend data to inform recommendations across creative, product, and external platform/agency team projects that advance overall growth testing agenda + customer acquisition goals
•Developed a roadmap and A/B experimentation framework to test new hypotheses, reduce CAC and increase LTV of customers
•Oversee creative briefing and content creation process for all Paid Social campaigns

Head of Paid Social, Digital Services at Scholastic

Barkly

Barkly Pets is a service for pet owners who want to reliably supervise their pets’ treatment to arrange scheduled pet care in a few taps. Customers are matched with local, background-checked, and trained dog walkers available to take out their dog. Barkly Pets delivers premium care through pick-up/drop-off notifications, detailed walk reports including GPS map of the route, photos from the visit, ability to provide instant feedback, and encrypted cash-less transactions.

•Brainstorm creative concepts, new areas of growth, and messaging strategy informed by consumer insights and analysis 
•Scale multi-touch acquisition programs, direct response campaigns, and activities across the business’s online platforms (Apple Search Ads, Native, Newsletter, SEO, SEM, Social). 
•Develop and optimized all automated direct marketing communications across Barkly Pet’s marketing end-points (Email, SMS, Direct Mail, Push)
•Work with team to identify potential partnerships for product collaborations, brand marketing to increase awareness
•Work hand-in-hand with Product and Tech teams to develop advanced landing page testing against different cohorts of users, with the goal of increasing sign-ups and reducing CAC
•Drove 40% increase in sign-ups for new customers and decreased the overall Customer Acquisition Cost (CAC) by 35% 
•Conversion rate optimization (Unbounce, Google Optimize, Mixpanel)

Adaptly

Through proprietary technology and expert services, Adaptly enables the world’s largest advertisers to scale campaigns across walled gardens like Facebook, Instagram, Snapchat, Twitter, and Pinterest. Managed service offerings include strategy, planning, media buying, execution, and analysis.

Vertical: Retail, and Financial Technology 

•Drove new customer acquisition, traffic, and revenue for paid social media campaigns
•Work closely with Facebook, Twitter, Pinterest, and Snapchat API partners to stay informed with up to date product releases and new business objectives
•Managed clients with over 12M annual advertising budgets; Provide insights and recommendations with relation to any media buying 
•Helped client 6x spend in 1.5 years of working on the account while reducing CPA by 50%
•Work with Oracle and internal analytics team to create custom audiences around different life stage segments and high-value targets
•Social media with a focus on performance and brand marketing leveraging full-funnel, cross-platform strategies 
•Use platforms such as Google Analytics and Datorama for data reporting. Leveraged data from these analytics tools to create custom key metric reports, QBRs, and trends
•Build and deliver regular reporting that highlights implemented strategy successes and go-forward evergreen planning

Client Strategy Manager

Likeable Media

Likeable Media is a marketing partner that curates, creates and connects content with the right audiences. Based in New York City, Likeable Media is currently ranked eleventh on Crain’s Best Places to Work NYC.

Clients: Pure Barre, Entenmanns, and Really Good Stuff

•Apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness, engagement, and conversions for the client's brand
•Perform day-to-day optimizations of multiple large scale social media advertising campaigns across Facebook, Twitter, Instagram, and Pinterest
•Maintain day to day relations with media clients and help drive success of the brand's media efforts
•Worked with clients in industries such as Consumer Packaged Goods, Financial, and Technology
•Decreased several brands CPA by 50% by using different targeting tools, ad group strategy, and keyword development techniques
•Managed clients with over 200K annual advertising budgets; Provide insights and recommendations with relation to any media buying 
•Oversaw and mentored two Assistant Media Planners

Paid Social Manager

I am driven by digital media and advertising. I am passionate about creating a digitally connected world that has a greater good for society. As a former student of a Jesuit institution I am ready to go set the digital media world on fire. 

When I’m not on the job, I love running, triathlons, Tough Mudders and indulging my love for seeing new places. If you’d like to learn more about how my services can help your company, please reach out via email (brendan259@gmail.com)

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