PepsiCo

Entertainment Marketing at Pepsi Content Studio

Freelance (Self employed)

Marketing consultation for AI Startup (confidential)
Marketing, social, client communications, etc for TV, Movies, Entertainment Orgs (via Agency)

Marketing Consultant

PICTURESTART

I developed comprehensive digital campaign strategies for theatrical and streaming titles, including The Luckiest Girl Alive on Netflix and Theater Camp on Hulu. This involved overseeing the entire process from strategy development to tactical execution, including AV assets and digital/social campaigns. Additionally, I conceptualized and created over 30 pieces of EPK and BTS content for feature films and podcasts, collaborating closely with Executive Producers and Talent Teams to ensure brand integrity and Talent approvals. I also secured product placements, both in-kind and six-figure paid deals, for a major studio film. I was responsible for managing all documentation and streamlining workflows, working closely with Executive Producers, Legal/BA, and production leads. I developed marketing campaigns for brand channels, and my collaboration with Instagram and TikTok stakeholders led to 25% growth in just 6 months.

Senior Director, Brand Marketing 

Paramount

I launched and built the value proposition and GTM strategy for the CBS AVOD App, resulting in its No. 1 ranking on the App Store. I navigated a highly matrixed global organization to secure on-air, newsletter, push notification, and editorial placements. Collaborating closely with marketing research and media teams, I developed a strategic approach and oversaw budgeting and forecasting for over 10 priority programming initiatives to extend content across multiple platforms. I worked directly with Jeff Probst to create Survivor’s Game Within The Game, a world-class 360 interactive campaign, collaborating with International Agencies and cross-functional teams including product and development.

Senior Manager, Marketing

CBS Interactive

I led the marketing for multiple TV series, including Big Brother, The Amazing Race, and NCIS: Los Angeles. I developed 360-marketing campaigns, inclusive of conversion metrics, ratings, and streaming targets, which resulted in significant year-over-year growth for my shows. I fostered relationships with key stakeholders, including Production Heads, Showrunners, Talent, and Network Executives, outlining campaign plans and tactics, as well as overseeing the marketing budget. I managed 7-figure branded content deals from inception through delivery, collaborating closely with sales and production teams on integrations. Furthermore, I led research planning and development for marketing shoots, livestreams, and after shows, maintaining a keen focus on ongoing creative refinement, budget management, and scope.

Senior Manager, Content Strategy

Freelance

Provided content strategy consulting for start-ups, firms, and individuals. Wrote and conducted research for lifestyle publications. Crafted custom pitches and press releases for clients.

Editorial Consultant

NBCUniversal Media, LLC

Headed up special projects for digital, which included red carpet coverage, branded content campaigns, company-wide marketing initiatives, programming cross-platform content, and creating editorial calendars for tent-pole events (Olympics, Met Gala, Comic-Con, etc.)

Supervising Editor, E! News

Assigned/edited features and galleries to staff/freelancers. Also ran point during breaking news situations, most notably the surprise announcement of Kim Kardashian's first pregnancy.

Editor, E! News

Wrote and researched stories for magazines such as Glamour, Elle Décor, Everyday With Rachael Ray. Research associate for Handmade Houses: A Century of Earth-Friendly Home Design (Rizzoli). Provided consulting services, created press releases, and wrote web copy for PR firms.

Writer

Condé Nast

I ran Smitten, Glamour's digital dating and relationships vertical. In addition to programming daily content, I interviewed industry experts and celebrities, often at red carpet events.

Columnist, Glamour

I wrote and edited FOB content (travel, product, and design articles) and edited MOB content (feature-length stories). I also represented the magazine at industry events (careers in design panel at PDC, AD's Open Auditions).

Assistant Editor, Architectural Digest

Served as executive assistant to executive editor and also handled contributors' contracts and assignments.

Editorial Assistant, Architectural Digest

Provided administrative support to several magazines, fielded calls, greeted in-person guests including celebrities. Occasionally dodged The Hills' camera crew.

Receptionist

URB Magazine

Assisted senior staff with editorial duties, both in office and on location at events/on-set. I once got to play fetch with Perry Farrell and an adorable Boston Terrier.

Editorial Intern

Marketing Director in the entertainment industry with over 10 years of experience leading digital and social for global brands. I’ve launched 360 campaigns for TV and film, guiding cross-functional teams, shaping strategic initiatives, and pioneering innovative multi-platform activations. A former journalist, I’ve held positions at Architectural Digest, Glamour, and E! News, where I led awards season coverage, branded content strategy, and partnerships. As the proud daughter of a Filipino immigrant, I’m passionate about inclusive and impactful storytelling.

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