Salesforce

Vice President of Sales, Strategic Accounts - Digital

North Durham CrossFit

CF-Lv1 Trainer Certificate. Coaching Crossfit and wellness at Crossfit Affiliate Gym North Durham Crossfit.

Coach

Acxiom

Vice President of Sales

Digital Urth

As a Senior Board Advisor I work with the DIgital Urth executive team and contribute to shaping their long-term strategies. Some of my main focuses included strengthening Digital Urth's competitive position in the market and enhancing their customer experience.

Senior Board Advisor

True Lacrosse

North Carolina True Lacrosse Coach

Lacrosse Coach - 2022 Premier Team

- Managed a direct team of 8 Specialist Account Executives that covered over 30k accounts across all of Retail and Consumer Goods
- Managed Team Goals of 20MM Annual Contract Value and 60MM Total Contract Value 
- Rebuilt slowing Sales Team through recruitment, training, sales strategy and thorough process. Results included 20% growth in first 6 months, 40% growth in first full year
- Increased team participation rates by 75%
- Increased Deal Velocity by 300% in Year One
- Developed Go to Market Strategy for Personalization and Data Solutions in Global Retail & CG Sector
- Developed Marketing Plans with Global Marketing Team
- Developed and scaled global account planning, including development of data strategy, account insights and account POVs to drive personalization and data strategy across all of Retail and Consumer Goods
- Built Business Value Matrix and new Business Value Analysis that drove ROI models for all of Retail and Consumer Goods
- Developed training materials and courses for advanced sales certification on Personalization and CDP solutions
- Developed Revenue Driving Proof of Concept Strategy that resulted in 3 net new logos for Salesforce
- Co-Led “5 Levels” of communication training to enable Sales Team to navigate and sell business value across customers’ entire organization
- Worked with Product Leadership to help drive platform updates that are customer centric and foster higher adoption and acquisition in the marketplace
- Was Lead Personalization Executive Sponsor across all strategic and enterprise deals ($1B+ Rev Bands), aligning with CEOs, CMOs, CXOs, CDOs, CTOs and CIOs to drive large strategic deals
- Developed and maintained C-Level relationships across all major retail and consumer goods customers to help drive adoption, increased utilization and strategic partnerships
- Graduate of 16 Mos Accelerate Leadership Program at Salesforce
*Data & Identity Organization was a part of the most recent Salesforce layoffs in 2023*

RVP, Data & Identity - Retail and Consumer Goods

- Recognized as Cloud Sales Seller of the Year for Financial Services in 2020 achieving over 230% to goal
- Peak Performers Club
- Closed and Lead 16 Strategic Enterprise Deals in 2020 
- Mastered the Evergage technology, and was both my own seller and Solutions Engineer including Demoing, technology deep dives with client IT and training Salesforce CSG teams on the proper migration process for Thunderhead to Evergage
- Current Accelerate Leadership Student – Graduation August 2021
- Training and Trailhead Certified in Marketing Cloud + C360a
- Lead Financial Services D&I Team in Sales and Attainment in FY21
- Added 3 Net New Logos for Salesforce leading with D&I Solutions
- Lead Enterprise Senior Account Executive for the West Data & Audience Science Marketing Cloud Team. Manages the relationship of 3 of the 4 largest banks located in North America, including JP Morgan Chase, Wells Fargo and Citigroup, in addition to the Insurance Vertical and entire Canadian FINS/INS Market 
- In less than a year has increased Data Management Platform Sales in region 300% including closing the first bi-directional CRM/DMP Integration including development of re-identification cloud/programmatic strategy.
- Managed and facilitated global partnership with Digitas/Sapient for Data Management Platform Team, including building agency relationship layout and execution
- In less than a year opened and managed strategic partnerships with brands and agencies such as CUNA Mutual, JPMC, Nationwide, Allstate, Wells Fargo, Visa, Synchrony Financial, Digitas, OMD, Citigroup, Farmers Insurance and Loews Hotel
- Salesforce Executive Training and Development Taken/Enrolled: Accelerate Leadership Program (Aug 21 Grad), 7 Habits of Highly Effective People, Emotional Intelligence

Data and Identity SME & Cloud Sales Sr. AE

Chicago Interactive Marketing Association (CIMA)

Vice President for the CIMA Board, helping drive partnerships and membership engagement through top level community events.

Vice President, Sponsorships

Committee Member for CIMA Sponsorship Board, helping drive partnership and membership engagement through top level community events.

Sponsorship Committee Member

Tapad

- Successfully led, ran and rebuilt Central Region which helped lead to company acquisition in 2016 ($366MM Acquisition by Telenor)
- Oversaw 3 offices (Dallas, Minneapolis, Chicago), with 8 direct reports, 7 indirect reports (Over $20MM in annual revenue)
- In first year as RVP successfully increased sales by 65% YoY in first year, 88% YoY in second year and 43% YoY in third year
- Met and exceeded company goals in each year of service
- Managed over $20MM in region revenue by managing successful team and developing integrated cross device partnerships utilizing all forms of digital advertising including but not limited to Mobile, Video, Native (Specifically TripleLift and Nativo), Programmatic (TV, Digital), Rich Media, and Device ID Management 
- Managed Analytics Sales and Integrations for Cross Device Solutions including Cardlytics, Placed, 9th Decimal, NCS, Moat, etc
- Handled all day to day regional responsibilities, including team management, revenue reporting, client management and coordinated across offices account management and engineering
- Produced and presented client facing materials for the region including but not limited to product presentations, internal training and proposals
- Managed onboarding of 5 new AEs during time and promoted 4 AEs internally growing team synergy and success by managing individual growth plans with clear goals and metrics
- Opened strategic business partnerships with brands and agencies such as Allstate, State Farm, McDonalds, Walmart, Sprint, AT&T, Essilor, Transunion, Unilever, AB InBev, Kimberly Clark, BoA, Target, Accuen, Publicis Trading and Southwest Airlines
- Oversaw all listed major markets for Territory: Chicago, Minneapolis, Dallas, Austin, Denver, Kansas City, Arkansas, STL, OKC and Phoenix
- Managed all team development and account growth utilizing Salesforce, including revenue management and strategic account acquisitions

Vice President of Sales, Central

- Grew Dallas Office to include 2 sellers and account management
- Increased Sales YoY 300% for SW Territory, and broke business in new markets such as Denver  
- Developed, cultivated all ad sales for the Southwest Region on both the mobile and online platform
- Handled all day to day client management and coordinated with account manager on current running campaigns
- Handled all day to day player management of SW Sub-Region, including revenue management, and inter-office account management.
- Produced and presented all client facing materials including product presentations and proposals
- Managed all accounts and client interactions utilizing Salesforce, including revenue management and strategic account acquisitions
- Accounted for 68% of the entire regions revenue in 2013/14 (makeup of region CHI, MSP, DET, DAL)

Director of Sales

- In first year achieved 170% of Annual Goal, grew office and sub territory 
- Broke accounts such as McDonalds, Nissan, La Quinta, American Airlines, DPSG, Pizza Hut, Neiman Marcus, Nordstroms and Frito Lay successfully establishing cross device in SW Region
- Developed first to market cross device plans for major brands that included video, display, mobile and CTV
- Was Top 5 seller in company each year as a Senior AE
- Established brand, office and team in Dallas by developing successful cross device media plans for my clients, and educating market on cross device attribution and technology

Senior National Account Executive

DFWIMA

DFWIMA-keeps members (companies, service providers, and academia) up to date on the latest digital marketing trends. Please come join us.

Board Member - Vice President 

AT&T AdWorks

- 2012 IAB National Salesperson of the Year – Central Region
- Developed, cultivated all ad sales for the Southwest Region on both the mobile and online platform
- Increase sales by 300% in first year in the position, 4000% in second year driving the highest comps in the entire company
- Booked over 5.5MM in business in first two years at company and have been promoted 4 positions in the same time frame
- Broke major brands for the company including American Airlines, Walmart, McDonalds, Carlson Hotels, Choice Hotels, TX Tourism and Southwest Airlines
- Won back major accounts including LaQuinta Hotels building out full year renewals based on client management
- Broke agency business in Kansas City, New Orleans, Austin and Dallas for company
- Developed lasting relationships and brand equity in multiple markets for the company resulting in evergreen business and excellent agency/client relationship
- Handled all day to day client management and coordinated with account manager on current running campaigns
- Produced and presented all client facing materials including product presentations and proposals
- Managed all accounts and client interactions utilizing Salesforce, including revenue management and strategic account acquisitions

Senior National Account Executive, Internet & Mobile

Experienced Vice President of Sales and 2012 Interactive Advertising Bureau (iab) Salesperson of the Year with a demonstrated history of working in the marketing and ad tech industry. Skilled in Digital Strategy, emerging ad tech, Sales, Media Buying, SaaS and overall brand strategies. Strong sales professional with a Bachelor of Arts (BA) focused in Communications from University of Arizona.

Taplio

Brent Richey's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Brent Richey's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Brent Richey's Linkedin Analytics