Brett James's Linkedin Analytics

Results-driven VP Sales with 10+ years of experience scaling B2B SaaS sales teams and delivering measurable revenue growth across Europe. I specialise in building and leading high-performing sales organisations, executing GTM strategies, and driving predictable new business and cross-sell ARR in fast-growth environments. Currently VP Sales at Leadoo & SALESmanago, where I lead a 50+ person sales org across Europe and LATAM — including AEs, SDRs, SDR Managers, and Regional Sales Leaders. I was a fundamental part of Leadoo’s commercial success and played a key role in its acquisition by SALESmanago. Following the merger, I was appointed to lead the combined sales organisation, with full responsibility for new business revenue and sales-side integration. At Leadoo, I initially led the UK market - growing it into a £3M revenue engine - before being promoted to VP Sales. I drove a full commercial transformation: increasing average deal size by 60%, improving win rates by 48%, and reducing the sales cycle by 36%. I implemented structured qualification frameworks, introduced performance coaching at every level, and built a scalable outbound motion to complement inbound volume. Prior to that, I rebuilt Force24’s mid-market sales team, launched new outbound processes, and re-established pipeline health and sales consistency. I’m a modern, coach-first sales leader - equally strategic and hands-on. I work closely with leadership and reps alike to embed accountability, sharpen execution, and create a culture of continuous improvement. I focus on clarity of process, pipeline quality, forecasting accuracy, and rep enablement to drive sustainable, scalable revenue growth. Core strengths: • B2B SaaS Sales Leadership • GTM Strategy & Execution • New Business & Cross-Sell Growth • Sales Org Turnaround & Scaling • Post-Merger Integration & Transformation • Coaching, Enablement & Rep Development • Pipeline Quality, Forecasting & Velocity • Salesforce | HubSpot | Pipedrive | MEDDICC | Challenger