OuterBox, Inc.

Lead strategist on the enterprise team. Developed paid marketing strategies to drive ROI. Managed digital advertising campaigns within Google, Microsoft, Facebook, Instagram, X (Twitter) and LinkedIn. Conducted research and analysis on client industries and developed recommendations for improvement. Adapted strategies as needed to enhance outcomes. Created monthly reporting and analysis for clients.

Lead Paid Media Strategist

Sonus Hearing Care Professionals

Responsible for marketing all 9 West Michigan offices. Drafted annual marketing plan and budget. Implemented several new marketing strategies to include: physician referral program, patient referral program, automated email marketing, Facebook lead generation and Google Ads to name a few. Negotiated contracts with large media outlets in television, radio, and newspaper. Regularly made presentations to large groups. Groups varied in size from 5 to 50 people. Coordinated marketing initiatives with all 27 Sonus employees.

Marketing Director

Grand Rapids Personal Training

Started a personal training business from scratch. Coded website by hand and achieved the top SEO ranking in market. Implemented Google Ads and social media campaigns to promote the business digitally. Used Adobe InDesign and Photoshop to create pamphlets and run direct mail campaigns. Worked with hundreds of clients over 6+ years.

Self Employed

MVP Sports Clubs

Member Services

I’m a lead paid media strategist with 16+ years experience managing paid ads. Every month I manage over $1M of ad spend across multiple platforms. I maximize return on investment by applying my extensive expertise to: Google, Bing, Facebook, Instagram, X (Twitter), LinkedIn and YouTube.

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