Brian Cleary

Performance Marketing Partner

Interlace Digital

Interlace is a team of marketing experts built to help consumer brands get better performance through paid media. We focus on increasing brand recognition, acquiring more customers, and lowering conversion costs.

These are the key performance metrics we hit for our clients, on average.
- Reduce cost per conversion by 20%
- Increase total revenue by 30%
- Experience 3-5x ROAS, consistently.

Sign-up for your free discovery call to see if we are a good fit for your brand.

Founder

Good Neighbor Fund

GNF provides $1,000 micro-grants to support underserved entrepreneurs in Buffalo, NY and Denver, CO through a community-driven giving circle.

Limited Partner

BaseTether

BaseTether is an all-in-one alumni engagement platform for universities, colleges, clubs & sports organizations.

Marketing Advisor

A.P. Keaton

AP Keaton is a New York City-based team of innovators and creators that lead the industry in retail consumer experiences, trade marketing, and digital marketing. 

As Performance Marketing Partner, our collection of digital experts amplify APK's strategy through a diverse mix of social media services including in-depth analytics, paid media, community engagement, and content development. 

We execute high-growth, full-funnel campaigns to improve clients' customer acquisition and increase brand advocacy at scale.

The Martin Group

Martin Sport is a division of The Martin Group, a full-service communications firm located in NY. The Martin Group has 80+ associates operating across Buffalo, Rochester, and Albany, NY offices.

Martin Sport focuses on delivering breakthrough marketing strategies and services to best-in-class sports brands across the US. 

Some of our clients include Under Armour, ASICS, New Era Cap, and other industry leaders.

Manager, Martin Sport

Renoun Creative

Helped establish, drive awareness, and manage clients for the agency's digital marketing services. In the first year, the agency's overall revenue increased by over 60%. Key services included social media management, email marketing, website development, and managing inbound marketing campaigns.

Director of Digital Marketing & Social Media

CME4Life, LLC

CME4Life, LLC. is a nationally recognized medical education company located in Buffalo, NY. CME4Life specializes in live review courses and approved educational materials for Physician Assistants, Nurse Practitioners, Physicians, and other medical professionals (RN, EMT, Paramedic, etc.) Led by John Bielinski, Jr. PA-C, CME4Life ranked 1,384 in the 2016 Inc. 5000 for America's Fastest Growing Companies. Brian served as the director of all marketing efforts in cooperation with our agency partners, Parkway Digital.

- Execute annual marketing campaign using HubSpot Software.
- Front-end Website Design and creation of new landing pages.*
- Develop social media marketing content strategy and schedule across all platforms with over 50K followers and $2-3k monthly ad spend.*
- Create new inbound marketing campaigns for lead generation.
- Help drive revenue via increases in annual conference attendance and eCommerce product sales.
- Training of new employees and interns in graphic design and digital marketing tactics.
- Manage all email communications including: promotional advertising, automated-response e-mails, and monthly newsletter.
- Design all digital and print graphics across all distribution channels.
- Assist and coordinate direct sales process at company conferences and trade show events.

* - Some of the larger scale projects were executed with the assistance of our agency partner, Parkway Digital (Learn more at www.pkwydigital.com).

Digital Marketing Coordinator

DiVal Safety Equipment, Inc.

Achievements:
- Updated process for eCommerce product data entry.
- 30% increase in average monthly profits for eCommerce sales in 9 months. 
- Trained interns in web design, content creation, social media and inbound marketing strategies.
- Created and implemented new design for the DiVal Safety corporate website and eCommerce storefront in cooperation with the IT department.
- Developed and executed new digital marketing campaigns for corporate events and product sales.
- Started the company's first official blog page - "The DiVal Dispatch: News, Industry Trends, and Safety Topics"

Responsibilities:
- Daily management of DiVal's e-Commerce storefront, corporate website, and social media pages.
- Work with sales, customer service, and operations departments to monitor product information and costs. 
- Update product images, information, and advertised prices.
- Maintain relations and complete projects for product manufacturers and vendors.
- Provide customer service/technical support for all B2B & B2C online ordering accounts.
- Create all new graphic and written content for DiVal corporate website.
- Create all content for corporate Facebook, Twitter, and LinkedIn pages.
- Analyze monthly Google Analytics reports and eCommerce sales.
- Delegate and review web support tasks.

Digital Marketing & eCommerce Administrator

Achievements:
- Implemented new designs for all corporate event print marketing pieces.
- Helped improve quality and credibility of eCommerce product information.
- Created new designs for email marketing campaigns.
- Created documentation for corporate logo usage guidelines.

Responsibilities:
- Designed print collateral for events and product sales.
- Created advertisements for partnering businesses and clients.
- Created direct email marketing campaigns in cooperation with Marketing Manager.
- Data entry for eCommerce product information.
- Daily use of Adobe Photoshop and InDesign.
- Attend weekly meetings to collaborate with marketing team on current tasks/projects and address any internal issues.

Marketing Assistant

While maintaining my duties as a part-time Marketing Assistant, I sought out the opportunity to improve our company's online presence through social media marketing. This project came in the form of a 4 month internship with the Social Media Director.

- Daily management of corporate Facebook, Twitter, and LinkedIn pages.
- Developed new social media content strategy.
- Implemented a new schedule for social media activity. 
- Established DiVal Safety brand across all platforms.
- Benchmarked DiVal Twitter account in comparison to competitors.
- Increased overall number of followers by 110%.

Social Media Marketing Intern

Medaille College

- Operations Assistant for Medaille College NCAA Athletic Events.

Student Work Program

Founders and Marketing Directors come to me when they crave better results from their ads. Currently building a performance marketing agency that helps consumer brands increase revenue through multi-channel paid media campaigns across search and social.

Over the past 7 years, I’ve developed and launched digital marketing strategies for global brands, start up companies, and everything in between.

My goal is to educate, empower, and support brands that want to elevate their business through performance marketing.

Partner, Director of Marketing

Your paid ads aren’t converting and the core issue is not what you’d expect. 👀

It’s not your campaign structure.
It’s not your budget.
It’s not ad platform issues.

The reason your ads don’t convert is due to one thing: creative.

Every brand needs a process for weekly creative output.

Quality + Volume of content created intentionally to speak to your ICP.

The hard truth is most brands don’t know where to start. Their current vendors don’t have the systems in place either.

I just put together a 9-minute training that shows you one simple process you can use to get started. 

There is a creative brief template to go with it.

Comment “ads” and I’ll send it over.

Start getting better results with better creative output for testing. 🤝

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