Brian Ellwood

I help top experts publish books to display their expertise and attract customers.

Ghostwriter for 7 Figure Brands

12 Houses To Freedom

I hosted a top podcast on real estate investing and coached 250+ clients through the process of buying their first rental properties.

Real Estate Investing Coach

If you create content consistently, you've already written a book (and just don't know it).

For example, if you have a YouTube channel with 20+ videos, you've already written a book.

If you have a podcast with 20+ episodes, you've already written a book.

Same goes for newsletters and blog posts.

I'm here to help you organize that into a cohesive idea that will work as a published book.

You can then use that book to boost your credibility and get more customers.

Learn how at: https://www.brianellwood.net/contentbook

Before this, I was a real estate investor and coach.

Other achievements include:

✅ Purchasing three dozen rental units
✅ Flipping over 100 houses (6M in total revenue)
✅ Leading a team of nine employees
✅ Helped hundreds of clients buy rental properties


To get my help writing your client-getting book, schedule a short call with me:

➡️ GO HERE: https://calendly.com/brian-ellwood/let-s-publish-your-book

Twitter ➡️ https://x.com/b_ellwood1
Threads ➡️  https://www.threads.net/@brian.ellwood
Instagram ➡️  https://www.instagram.com/brian.ellwood/
YouTube ➡️  https://www.youtube.com/c/BrianEllwood

About Me:

I live in Colorado with my wife and our two amazing daughters.

I love to snowboard, drink good coffee and beer, joke around, listen to rap music, and read books about mindfulness and becoming more present. 

Most of all, I love to write.

I got ghosted on a strategy call so decided to use the time to record some jams for my backup plan to be a musician 🤣

(Zoom did better than I thought, audio quality-wise)

I Help Experts Monetize Their Message with Books, Offers & Funnels | Fractional CMO

I talk a lot about helping experts publish books…

But I’ve completely failed to share something much bigger:

The reason I’m doing this in the first place.

So here it is…

I’ve got this morbid vision of being on my deathbed one day…

Surrounded by my lovely family…

Reflecting back on how my life went…

One thing I’m going to want to have done?

Left behind any wisdom I gained—in the form of books.

I believe the human race moves forward on the back of new ideas.

Not what you get from AI - which is derivative - meaning it only pulls from existing ideas.

I'm talking fresh, new ideas that create real change.

And our existing set of ideas has left us with a set of massive problems to solve.

That’s why the world needs humans to share new ideas…they are the backbone of progress.

We all want to be happier, healthier, and live in a more peaceful world.

How do we create that?

It starts with a single person, bold enough to bring their ideas into the light.

I’m here to be a facilitator and a guide for the process.

To help you craft and refine your idea—so it stands out.

To help you present it in a way that gets attention.

And to help you earn a healthy income from your ideas…one that goes beyond meager book royalties.

(because without income you won’t have the time or energy to share your ideas in the first place)

If you feel inspired to share your ideas and make a difference while you’re here, I invite you to send me a DM and tell me about it.

To your impact & legacy…
​
Brian

If you published a book that isn't making money…

It’s time to ditch Amazon and build a book funnel instead.

Book funnels allow you to earn far more than you ever could from Amazon KDP royalties.

They are the ticket to earning a great income as an author.

But there’s more to it than you think.

Here’s how I first discovered this…

It was 2017, and I had just published my first book on Amazon.

After some initial sales, it was crickets.

I was desperate to make some income from my new career as an author.

But my current strategy wasn’t going to work anytime soon.

So I stopped trying to succeed with Amazon, and started playing a new game.

I built a book funnel, and started promoting my book there instead.

In the process of creating this funnel, I discovered I had an even bigger issue:

I had nothing else to sell besides my book.

$6 per customer was the most I could expect to earn.

I was chopping my chance of success at the knees.

So I developed a consulting offer for $3K/month.

And, I promoted this inside my book funnel.

But then, I ran into my next problem:

Traffic.

Posting on Facebook wasn’t working.

So I reached out to a couple of guys I knew and asked to be on their podcasts.

Those interviews brought me a good # of book sales, but more importantly…

Those book sales turned into my first three consulting clients (each paying 3K/month).

Do the math and you’ll see…I went from nothing to a six-figure income within about 30 days.

In hindsight, I only did 3 things:

Wrote a short book that displayed my unique method
Developed a premium offer to sell after the book
Drove enough traffic to the book funnel to get conversions

(by the way, it takes about 100 book sales to get 1-3 high-ticket clients)

This game is predictable when you have the pieces in place and you know what #’s to look for.

And if you don’t have a book funnel yet, you’re missing out on the single biggest piece of automation to make money with your book.

I’m building funnels for some big names right now - including a 9-figure business owner whose name I will reveal soon.

If you want to be next, just comment “funnel” or send me a DM and let’s chat.

I just read a fascinating study about happiness...

(Turns out, most of us are looking in the wrong place)

Here's what researchers found:

Happiness doesn't come from success.

Happiness doesn't come from wealth.

Happiness comes from a different place...

It can be summed up in one word:

Autonomy.

You know, being able to wake up and do whatever you want with your time.

Those empty calendar days.

Like today, when I walked my daughter to her first day of Kindergarten (with sunglasses on to hide the tears).

I'll do whatever it takes to not miss these moments, because I have created the freedom to do so.

It's never been about extra commas in the bank.

It's about waking up and having CHOICE.

This is one of the main reasons I'm so passionate about helping my clients publish books and build funnels that generate clients...

Because books and funnels work for them while they sleep....

They create more income in less time.

They lead to more freedom, choice, more autonomy.

And, if we want more happiness...

The data tells us to optimize for autonomy above all else.

ChatGPT can write you a book in 20 minutes. 

But show me one person who used AI to quickly churn out a book and became wildly successful with it.

I'll wait.

The problem? 

Most people skip the ONE thing that separates successful books from the thousands that fail every day.

It's called "The Big Idea" - and ChatGPT won't tell you about it.

Here's what happens: 

You ask ChatGPT to "write me a book about real estate investing." 

What you get back is an encyclopedia - generic chapters that could have been written by anyone about anything.

Successful books are done differently. 

They have exactly ONE big idea that runs like a golden thread through every chapter.

Take my client Mike, a successful real estate investor. 

He came to me with a scattered manuscript - some chapters about his "partner network" method, others about generic beginner real estate advice.

His big idea? 

"It's much easier to succeed as a real estate investor when you build a network of partners."

One sentence. That's it.

Once we nailed that down, everything clicked:

- "Beginner mistakes" became "mistakes when building your partner network"

- "How to pick a market" became "how to find a local market expert for your network" 

- Every chapter supported that ONE central idea

The result? 

A focused, powerful book instead of a scattered mess.

Your big idea is like train tracks - without it, your book crashes. 

With it, every chapter becomes a support beam under one central concept.

This is why AI books fail: They try to say everything instead of saying one thing really well.

Stop trying to write an encyclopedia. Start with your big idea. Everything else flows from there.

Don’t write a book yet - do this FIRST.

**How Russell Brunson built a $265M software company... with BOOKS**

Back in 2017, I made a trip to ClickFunnels headquarters in Boise.

I had one goal: Learn directly from Russell how he was scaling so fast.

What he told me changed everything about how I think about books.

Most people think books are for credibility.

Russell told me they're for cash flow.

Here's the playbook he walked me through:
→ Write a book that solves a real problem
→ Build a funnel that breaks even on the front-end  
→ Upsell high-value products on the back-end
→ Scale with paid ads (every customer = pure profit)

The math blew my mind:
• Spend $35 to acquire a book buyer
• Book sells for $8 (you lose $27)
• Upsells in the funnel bring CAC back to $35+
• Net result: Break even/profitable customer acquisition at scale

This is how ClickFunnels got 150,000+ users.

Not through cold outreach.
Not through content marketing alone.
Through a systematic book funnel that turns readers into customers.

Sitting in that Boise office, Russell showed me the exact funnels generating millions.

His "Secrets" trilogy wasn't just content marketing.

It was their primary customer acquisition engine.

The lesson: Your expertise is your unfair advantage. Package it into a book. Build a funnel around it. Scale with ads.

Most coaches are leaving millions on the table because they think books are just "nice to have."

Wrong.

Books are business assets when you build them right.

P.S. - I wish I would have taken a picture with Russell, but the shy/introverted me just took a picture with his car instead. 🙈

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