cielo24

Fractional Digital Media Strategist

Sonrava Health

Fractional CMO

FlexCare Medical Staffing

Spearheaded market penetration, brand introduction, and brand positioning strategies, with a focus on amplifying brand awareness and fostering brand equity. Initiated and guided comprehensive organizational marketing endeavors, prioritizing enhancement of acquisition and retention strategies. Engineered implementation of Salesforce Intelligence technology, enabling in-depth multi-touchpoint attribution analysis.
●	Increased contract renewal to 8% by championing migration from Pardot to Salesforce Marketing Cloud, leading to the facilitation of robust marketing automation endeavors.
●	Orchestrated omnichannel, full-funnel media buying initiatives encompassing paid search, programmatic display/video, and paid social channels, driving 20% increased acquisition rates.
●	Directed content strategies for both website and application platforms, driving user experiences and interface enhancements to optimize flow of prospects toward designated marketing-qualified lead endpoints.
●	Pioneered the integration of Salesforce Data Cloud (CDP) as central marketing engine, to drive interconnected marketing campaigns and elevating user personalization to new heights.

Chief Marketing Officer

Blast Analytics & Marketing

Utilized Marin Software for optimization of paid search campaigns and keyword performance enhancement – increasing one client lead generation by 50%. Partnered with platforms such as Demandbase, Terminus, and Bombora to contribute to Account-Based Marketing initiatives. Executed paid social media campaigns on platforms like Facebook, LinkedIn, and Twitter. Oversaw implementation and execution of marketing automation solutions using HubSpot. 
●	Acceded ad network exchange Real-Time Bidding for targeted audience reach and retargeting by driving programmatic full-funnel media campaigns for clients, utilizing AdTech DSPs. 
●	Integrated Customer Data Platforms like Tealium, Segment, and Adobe, facilitating data-driven media activation solutions by collaborating with analytics team.
●	Managed team of SEO experts and applied content curation processes to enhance organic ranking through keyword relevancy by leading search engine optimization strategies.
●	Supervised two SEM specialists, leading execution of search engine marketing while collaborating with partner platforms like LiveRamp, Throttle, and TapAd to onboard, segment, and utilize data to resolve identity.

Senior Marketing Manger

Augustine

Lead all digital, public relations and content initiatives for full-service advertising agency, driving client brand awareness, brand lift and conversion by executing acquisition-based strategies.  
•	Programmatic Digital Display Media Planning and Buying 
o	Implement and execute strategic programmatic media initiatives on behalf of clientele, leveraging demand-side platforms to access ad network exchange Real-Time Bidding (RTB) impression inventory for behavioral, contextual and look-a-like audience profile targeting.
•	Search Engine Marketing (SEM)
o	Manage and oversee all search engine marketing account activity – providing leadership in campaign execution.  Manage all search campaign optimizations to continuously improve overall ad group quality scores and ad/landing page relevancy.
•	Social Media/Content Marketing
o	Manage and oversee all social media client activity.  Oversee the implementation and execution of content curation strategies, designed to increase and enhance client stakeholder engagement via social platforms.  Manage all paid social activities – both paid engagement and paid acquisition.
•	Search Engine Optimization (SEO)
o	Oversee search engine optimization strategies, while providing content curation processes to maximize keyword relevancy for organic ranking.
•	Website Development
o	Direct all development implementation activity – utilizing primarily open-source CMS platform, WordPress, for maximum site functionality.
•	Public Relations/Communications
o	Oversee  client strategy for brand identity, media relations and earned media initiatives.  Provide media training guidance and direction to public relations team.  
•	Customer Relationship Management (CRM)
o	Manage the integration of marketing automation systems, including the implementation and execution of customer relationship management services designed to capture relevant consumer data and employ remarketing solutions.

VP Digital Engagement

MedicAlert Foundation

Directed the organization’s comprehensive digital branding initiative to effectively create brand awareness and exposure that led to membership acquisition, while managing digital display and paid search advertising strategy, campaign implementation and execution.  Administered $500k annual budget.
   Brand Marketing
•	Effectuated market penetration and consumer engagement with multi-channel marketing tactics – establishing and elevating top-of-mind brand awareness and consciousness.  Led brand rejuvenation initiative to reposition MedicAlert as the leading consumer choice in the medical information space.
   	Digital Marketing
•	Programmatic Digital Display Media Planning and Buying 
o	Increased weekly unique consumer site visits by 40 percent, employing digital display paid advertising strategies.  Utilized demand-side platforms to access network exchange Real-Time Bidding (RTB) impression inventory for behavioral, category contextual, keyword contextual, search retargeting and look-a-like audience profile target marketing.
o	Influenced $20k in weekly online revenue generation with dynamic retargeting engagement.
•	Search Engine Marketing (SEM) Media Planning  
o	Increased weekly unique paid search site visits by 30%, utilizing Google Adwords and Yahoo!/Bing search engine marketing strategies.  Continuously worked to improve overall ad group quality scores and ad/landing page relevancy to increase individual ad rankings.

Director of Digital Marketing

Successful history of implementing innovative marketing strategies, leading to increased market share, customer acquisition and retention. Well-versed in fostering high-performing teams and cultivating a culture of excellence and collaboration. Adept in building and elevating brand identity through compelling storytelling, targeted messaging, and cohesive brand positioning across diverse channels. Expert in leveraging digital platforms to improve brand visibility, improve customer engagement, and drive conversion rates through programmatic media, SEO, SEM (PPC), social media, content marketing and data technology integration. Instrumental in executing data analytics to track marketing performance, measure ROI, and optimize campaigns for continuous improvement and conversion rate optimization (CRO).

Core Competencies: 
•	Brand Strategy Development
•	Programmatic Media Buying
•	SEO/Google Ads/PPC/Facebook Ads
•	Customer Data Platform Standup	
•	Analytics/Data Technology
•	Marketing Automation
•	Account-Based Marketing (ABM)
•	Proximity/Location Media	
•	Mobile Marketing Attribution
•	Lead Generation/Demand Generation
•	B2B SaaS/DTC SaaS
•	Acquisition/Retention Strategies

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