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Brian Lange, MBA, MA

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Successful history of implementing innovative marketing strategies, leading to increased market share, customer acquisition and retention. Well-versed in fostering high-performing teams and cultivating a culture of excellence and collaboration. Adept in building and elevating brand identity through compelling storytelling, targeted messaging, and cohesive brand positioning across diverse channels. Expert in leveraging digital platforms to improve brand visibility, improve customer engagement, and drive conversion rates through programmatic media, SEO, SEM (PPC), social media, content marketing and data technology integration. Instrumental in executing data analytics to track marketing performance, measure ROI, and optimize campaigns for continuous improvement and conversion rate optimization (CRO). Core Competencies: • Brand Strategy Development • Programmatic Media Buying • SEO/Google Ads/PPC/Facebook Ads • Customer Data Platform Standup • Analytics/Data Technology • Marketing Automation • Account-Based Marketing (ABM) • Proximity/Location Media • Mobile Marketing Attribution • Lead Generation/Demand Generation • B2B SaaS/DTC SaaS • Acquisition/Retention Strategies

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