Shiseido

•   Optimized the email marketing operational process for 2-3 brands by managing and executing all marketing campaigns with assistance from a third party operations agency (who will handle email setup, testing, deployment).
•   Assisted in the creation of email calendars.
•   Implemented reporting and metrics on email marketing campaigns.
•   Supported the implementation of email marketing projects across Shiseido and NARS brands.

Email Coordinator

FULLBEAUTY Brands

•   Optimized the email marketing operational process for 2-3 brands by managing and executing all marketing campaigns with assistance from a third party operations agency (who will handle email setup, testing, deployment).
•   Assisted in the creation of email calendars.
•   Implemented reporting and metrics on email marketing campaigns.
Supported the implementation of email marketing projects across all the FullBeauty brands.
•   Conducted ongoing competitive analysis of the paid search landscape (including new functionalities & tools) and offer insights based on the findings.

Freelance Email Coordinator

•    Managing and optimizing adwords accounts,reduced CPC,implemented proper account structure,and increased relevant traffic through keyword research and negative keywords,and A/B split testing.
    •    Building SEO optimized Wordpress sites,implemented competitive keyword research to determine rankability,find longtail keywords and new opportunities.Optimized metatags & created SEO optimized content. 
    •     Uses Analytics to Assess Visitor Behavior and make adjustments to paid campaigns and organic search strategies.
    •    Implemented Lead capture and email marketing campaigns-created targeted landing pages and drove traffic via paid search and social .

• Developed a Java and JavaFX Desktop App to manage a database of Fixed Deposits of Customers, added SMS integrations, encryption, and FTP
Backups.
• Created a desktop automation software using AutolT that automated a BPO iob of 3 Shifts of unskilled workers working 24×7, saving the client 33% in expenses and increasing efficiency by 50%
• Developed a Python Application to preprocess data received over the network and display it on the screen using PySide and PyQT.

Digital Marketing Associate

Artcraft Health

•    Managed and optimized email segmentation with hubspot for clients in the medical diagnosis industry.

Digital Marketing & Email Marketing Consultant

WebServes

•	Managed Twitter account; analyzed and tracked growth against set goals.
	•	Developed and executed a content and social media strategy that exponentially and measurably increased brand awareness.
	•	Performed keyword research.
	•	Wrote creative and engaging ad copy 
	•	Worked with internal teams to ensure external inquiries are managed appropriately.
	•	Optimized content following search engine optimization (SEO) and pay-per-click (PPC).
	•	Identified opportunities for emerging social platforms based on key learnings and proposed new ways to succeed in social media as a result.

Social Media Associate

City University of New York

■ Process and screen incoming calls to appropriate staff.
■ Supervise part-time Associates to ensure they complete all tasks assigned.
■ Enter and maintain departmental records such as student records, rosters, directories and schedules.
■ Accurately process all transactions and account activity daily.
■ Performs general office duties including copying, faxing and emailing.
■ Support implementation of online database for accurate record keeping and accessibility.
■ Assist and support instructional programs for Continuing Education

College Assistant

•	Managed campaign expenses,stayed on budget,estimated monthly costs and reconciled discrepancies.
	•	Wrote and optimized copy and landing pages for search engine optimization.
	•	Performed keyword discovery,expansion and optimization.
	•	Tracked,reported and analyze website analytics. 
	•	Execute tests,collect and analyze data and results,identify trends and insights in order to achieve maximum ROI in organic campaigns.
	•	Researched and implemented search engine optimization recommendations.
	•	Identified opportunities for emerging social platforms.  	                                                   
	•	Researched and analyzed competitor advertising links. 
	•	Developed and implemented link building strategy.
	•	Identified opportunities for emerging social platforms.

Marketing Manager

Paid Search | E-commerce | Increasing Email CTR by 40%

I'm a Digital Marketing Specialist based in NYC Metropolitan area. I have experience using Google Ads, Google Analytics,Hubspot,pay-per-click (PPC), Canva, content marketing, social media marketing & management (Facebook, Twitter, LinkedIn, Instagram, Pinterest and Tik Tok ), link building, WordPress, and HTML. 

I'm seeking  full time opportunities in email marketing or data reporting. I am pursuing permanent roles only.
 
I can be reached at brian.yarde.morris@gmail.com

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