Brian Schwegler's Linkedin Analytics

Dynamic executive with a diverse background spanning academic policy, compliance leadership, and Fortune 100 enterprise marketing analytics. A trained anthropologist with a passion for understanding consumer behavior, optimizing customer experiences, and driving meaningful change across large organizations. Proven ability to leverage data for evidence-based decision making and to lead teams in creating delightful customer experiences that accelerate marketing performance. KEY ACCOMPLISHMENTS Marketing Spend Optimization – Developed and implemented the infrastructure, processes, and real-time analytics capabilities necessary to thoughtfully direct USAA’s enterprise marketing budget. Unified Marketing Measurement – Established a marketing forecasting, attribution, and measurement ecosystem that achieved >98% forecast accuracy and deployed a privacy compliant, AI/ML driven, audience targeting system that expanded social and digital audiences by 5X. Research & Insight Modernization – Led an end to end modernization of customer insights technology and operations that reduced operating costs by 60%, delivered streaming, predictive NPS insights and service recovery, and executed >100 custom research studies annually. AREAS OF EXPERTISE AND TECHNOLOGY PROFILE Information Strategy | Marketing Performance & Optimization | Customer Segmentation | Information Management & Governance | Intelligent Audience Targeting (AI/ML) | Predictive Customer Experience | Operational NPS Drivers | Marketing Investment Mix | Voice of the Customer | Analytics Cloud | Customer Experience Technology | Data Strategy | Scaled Agile | Member Insights | Cloud-Based Toolset | CX Scorecards | Customer Feedback | Information Products | ML/AI Solutions | Privacy Controls | Automation | Cross-Functional Teams | Data Engineering | Feature Delivery | Insights Technology | Service Recovery Processes | On-Demand Self-Service Analytics | Competitive Intelligence | Natural Language Processing | Offshore BPO Analytics Team | Customer-Centric Strategy | Integrated Product Strategies | Mobile Finance Apps | Ethics and Compliance | Regulatory Compliance | Anthropology | Consumer-Focused Strategies | High-Performing Teams | Change Management | Communication Strategy | Empathetic Leadership | Systems Modernization | Artificial Intelligence | Large Language Models | LLM | Generative AI | Gen AI | Predictive Analysis | Predictive Analytics |UMM | Unified Marketing Measurement | Media Mix Modeling | MMM | Multi-touch Attribution | Data Governance | Cloud Data Management | Data Science | In-Market Testing