Paragon

Leading a small lean team and overseeing:
- Growth (6-figure monthly ads strategy, SDRs, funnel optimization)
- Marketing (product marketing, content, events)
- Revenue Operations
- Developer Advocacy

Head of Marketing & Growth

Divisional

We help seed/series A startups (primarily B2B SaaS) reach and drive prospects into their funnel at scale, by building out ROI positive, qualified lead generation engines.
Working with us means you get the leadership of a head of growth, with the execution expertise and bandwidth of an entire team of talented growth marketers.
We dive deep into your business, your industry, and your customers. By leveraging the right channels and messaging to acquire leads, focusing on conversion rate optimization (CRO) to improve the ROI, and nurturing leads with email marketing campaigns, and an experiment oriented model, we generate results that differentiate us from traditional marketing agencies. If you're interested in scaling your business, let's connect!

Head of Growth

Eli Lilly and Company

Sr. Digital Analytics Associate

- Creating seamless customer experiences by being the key digital strategy partner for multiple brands and building omni-channel strategies that integrate both offline and online interactions with customers.
- Improved the ROI of campaigns for all brands by providing campaign optimization and resource allocation recommendations across channels after implementing monthly insights review sessions with marketing managers.
- Optimize ROI on digital marketing strategies by gathering insights from campaign data and providing strategic recommendations to brand managers.
- Improved conversion rates on customer portal by identifying drop off points in the user registration funnel.
- Exceeded global email marketing benchmarks by 38% through rigorous A/B testing of content, subject lines, and customer segmentation - sharing best practices with our global Centre of Excellence community.
- Maximize value of face to face customer interactions by leveraging cross functional synergies with our sales teams. Creating a seamless customer experience with a CASL compliant promotional consent strategy.

Digital Analytics Associate

-	Identify key insights and opportunities from campaign data to make strategic recommendations for multiple brand teams.
-	Increase click-through-rates of social and email campaigns by improving targeting strategy through better user segmentation.
-	Justified additional digital spend by analyzing the ROI for a DTC digital campaign.  Demonstrating a reduction in sales erosion after patent expiry.

Digital Marketing

Switchboard

Transforming and digitizing the trucking industry one fleet at a time.

Marketing & Growth Consultant

TalkMotion inc.

- Built TalkMotion's first annual marketing plan and revamped their social media platforms and the company website to create a seamless brand experience.
- Improved on-page SEO by transitioning to a user friendly web development platform and implementing necessary meta titles and descriptions.
- Set KPIs for each marketing campaign to ensure that the budget was being allocated effectively. Adjusted accordingly every month to improve ROI.
- Managed multiple client relationships, ensuring expectations, deliverables, and deadlines were met by maintaining consistent communication between both parties.

Marketing and Project Management

Pfizer

- Supported omni-channel digital marketing campaigns for a product launch.
- Involved in Database Management Platform migration to create customer 360 views, integrating social media interaction, advertising campaign, and CRM data.
- Researched and analyzed media buy opportunities to determine best channels to leverage for campaigns.

Re-hired for my second summer term at PCH Canada.
- Introduced and implemented a complete database transfer from Excel to Microsoft Access after noticing the inefficiency of their Excel implementation. Resulted in a data analysis speed increase of over 50%.

Trade Marketing

In charge of updating and analyzing the product and vendor database. Designed marketing sell sheets targeted at vendors such as Sobeys, and product knowledge training PowerPoints for new employees. Monitored pricing discrepancies across distributors.

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Discussing and solving challenges at both enterprise organizations as well as early stage startups in all industries is like piecing together an endless puzzle for understanding how our world operates.

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Brian Yam's Linkedin Analytics

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