Square Egg Entertainment

Advisor

Oversee marketing and strategic initiatives for Fan Fusion, a premier pop culture and entertainment convention, while driving growth for new business ventures. Responsible for audience growth, operational efficiency, and business expansion in a highly competitive entertainment market.

Chief Marketing Officer

Product Marketing

Everlaw

Led a high-performing team of product marketers through significant transition, developing cross-functional tiger teams to drive opportunity generation and align sales efforts. Designed go-to-market strategies for bundled product launches, positioning the platform’s integrated value propositions to prospects and customers.

Key Accomplishments:
•	Influenced $50M in revenue through strategic product launches and messaging refinement.
•	Built Everlaw’s first analyst relations program, securing top-tier placements that enhanced credibility with upmarket clients.
•	Launched Everlaw’s first Generative AI product features, earning top placements by analysts, 19% increase in customer demand, and widespread earned media.

Senior Director Product Marketing

Nextiva

Directed initial program for the launch of NextivaOne, the company’s largest product release, earning promotion to leadership position on newly formed Growth Team. Implemented a product-led growth strategy, driving adoption and retention across the platform’s core features. 

Key Accomplishments:
•	Due to exceptional performance, promoted to lead the Product Strategy Team within a newly formed Growth Team.
•	Recommended and executed AI-focused acquisitions, enhancing competitive differentiation and future-proofing product offerings. 
•	Collaborated with cross-functional teams to align the product roadmap with market demands and growth initiatives.

Senior Director Product Strategy

Nextdoor

At Nextdoor, I led product marketing in support of its ads business. In my time there, I stood up a win/loss program, implemented new go-to-market processes, launched several new products, and provided strategic guidance to internal stakeholders.

Head of Product Marketing, Enterprise

Hameldon Inc.

Conceptualized and prototyped sensor-integrated golf clubs that provided real-time feedback to players. Developed technology that reduced learning curves for beginners while enhancing consistency for experienced golfers. Established proof-of-concept through partnerships with local golf professionals and driving ranges.

Founder

GoDaddy

At GoDaddy, I led the product marketing efforts for a $3B portfolio of domain products, as well as pioneered the product marketing and go-to-market efforts for its first blockchain-based product offering. In my role, I spearheaded generative and voice-of-customer research efforts to inform the product roadmap. Additionally, I championed changes to positioning of a $100MM domain add-on product, resulting in a 10-percent increase in annual revenue.

Director, Product Marketing

Axon

At Axon, I led the global team of product marketing managers for Axon, focusing on camera technology, machine learning, and computer vision AI portfolio. My team oversaw all positioning, messaging, pricing, naming, demand generation, market and buyer insights, competitive intelligence, go-to-market planning, and sales enablement.

Global Director of Product Marketing

Disqus

Previously, I managed all inbound and outbound marketing activities for SaaS products.  I conceived and developed innovative marketing programs using email, in-product, and other impactful channels to drive demand. I also built a high-performing product marketing team, hiring two new employees and coaching a team of five. And I conducted competitive analysis to grow market intelligence. 
I made a number of significant contributions while I was here, among them: 
•       Influenced product roadmap to use artificial intelligence/machine learning to reduce comment moderation challenges and toxic comment behavior.
•	Boosted company revenue 15% by pioneering a completely new advertising feature, produced from extensive voice of customer research via surveys and customer interviews. 
•	Achieved customer growth of over 10% by creating and executing customer acquisition and product feature strategies.
•	Increased customer retention 23% with improved customer onboarding. 
•	Revamped go-to-market processes and strategies, encouraging adoption of newly released features with better in-product messaging and focused content through digital channels.
•	Doubled existing customer base with an aggressive email marketing strategy for Disqus’ advertising product.

Director of Product Marketing

Aarki

While working here, I led all marketing initiatives and strategy development, defining branding, positioning, and go-to-market strategy for an AI-powered ad-tech platform. I managed $750K annual marketing budget, including print/digital advertisements and key sponsorship events. I also supervised a global team of 12 members, including hiring, training, and employee development. I collaborated with c-level executives, business unit leaders, and corporate board members to drive demand for a suite of products and brand awareness. 
I had a few key achievements here as well, including: 
•	Increased revenue 16% by leading the successful launch of Aarki Studio/Encore, a machine learning enabled ad-tech platform, by rebranding and positioning of the company and its products based on extensive voice of customer and market analysis and by orchestrating the largest launch event in the company’s history.
•	Delivered compelling client-facing materials for ABM sales teams 50% faster by aligning processes between global marketing, in-house creative, and business intelligence teams.

Director of Marketing Communications

Senior Director Product Marketing at Everlaw

C-level marketing executive with proven success scaling businesses from Series A through IPO readiness. Known for combining data-driven growth strategies with compelling brand narratives to drive measurable results. Track record of building high-performing teams that have generated over $150M in revenue impact across SaaS, entertainment, and technology sectors. Expertise in transforming complex technical products into market-leading solutions through strategic positioning and innovative go-to-market approaches.

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