theGOWTHPROject

TheGROWTHPROject provides fractional Chief Marketing Officer (CMO) services that help bridge the gap for companies that are seeking vision casting and strategy building expertise. These companies might have a small marketing department and staff, but are not quite ready to deploy the investment. Perhaps the staff is ready, but lacks the direction needed to effectively build strong strategy and growth. As your Fractional CMO theGROWTHPROject will help you build your marketing plans and objectives catapulting you on the path to success. Short-term sprints will help you find your way in the wilderness of your marketing journey. An intentional investment up front sets you up for long-term success.

Fractional CMO

Restorative Health Services Group

Director of Sales & Marketing

Parks

•	Responsible for Parks Realty marketing and communications strategies, as well as overall brand and image development
•	Manage and provide direction, guidance, and leadership to marketing department of 7 (3 graphic designers, 2 marketing coordinators, and 1 photographer/videographer)
•	Prepare annual marketing plans and create a calendar of campaigns and events
•	Set the marketing budget and analyze the market and competitors
•	Promote and protect the Parks Realty brand
•	Responsible for the public marketing initiatives for Parks on a corporate level
•	Lead marketing initiatives for 800+ Parks real-estate agents; assisting agents with creating individual brands, marketing techniques and visibility that is consistent with the Parks brand
•	Assist agents with property-related campaigns as well as personal campaigns to expand their footprint in the real estate market
•	Lead the direction, planning, and content development for blogs and social media including Facebook, Instagram and Twitter
•	Develop systems and processes to improve efficiencies and automation for simplified and improved workflow
•	Assist development and execution of company CRM to improve usability and adoption by agents
•	Create audio, video, and digital training for CRM in order to educate agents
•	Assist new agents with on-boarding process and training with monthly marketing seminars related to company tools and systems
•	Active in “Trend Setters” marketing collaborations with 15+ like-minded agencies across the country
•	Direct vision casting and creative development for company Instagram channel
•	Manage and develop content for weekly marketing initiatives to over 30,000 recipients of monthly email newsletters and digital communication
•	Prepare company annual report design and content, event theme, slogan designs and materials for 800+ attending agents, speakers and staff

Director of Marketing

Old Time Pottery, LLC

- Brand development and graphic design solutions
- Marketing strategies and development
- Website design, development and management
- SEO management for website and social media
- Leading of email marketing strategy and implementation
- Manage & lead studio staff in day to day activities and art direction

Creative Services Manager

• Consult and advise internal clients through the storyboard, design and development of their site presence.
• Lead UI designer on multiple high profile intranet web applications and websites
• Interprets business strategy at the organizational and regional levels in order to translate goals into appropriate elearning performance strategies for largest for-profit hospital company in U.S. (200 locations,150,000+ learners)
• Driver/leader of corporate wide learning technology solutions projects
• Transformed training department into for-profit line of business with leadership accountability for implementing strategic eLearning and blended solutions supporting  internal and external client needs
• Leader in leveraging emerging technologies to create rapid deployment web application platforms for training developers and SME’s throughout the organization
• Vision leader in social training technology and strategies to develop new lines knowledge sharing and just in time training

Senior User Experience Developer and Consultant

Ozarks Technical Community College

• Develop and design training strategies to meet the demands of area business in employee competencies in the area of computer technologies
• Managed and scheduled 120 computer technology classes each semester providing over site and support to both classes and mentored a contract staff of five trainers
• Taught in classroom five days a week in the areas of multimedia and web technologies as well development strategies

Computer Specialist, ProgramTraining Manager

HiddenMind Technologies, LLC

Interprets business strategy to Direct the design of marketing strategies and materials for both printed and web based systems
Design and develop materials to promote the mobile technology solutions for national and international clients

Creative Director / Designer

HALO ISDG

Combine existing marketing and creative strategies of clients to create multimedia solutions for web and interactive CD/DVD projects
Shaped marketing message into visually powerful PowerPoint presentations for the lead salesman and sales team

Creative Director, Multimedia Designer

With a wealth of expertise spanning over eighteen years in marketing, design, and communication, I possess a distinctive advantage that combines hands-on leadership experience with a comprehensive background in design and system development. This diverse skill set empowers me with an extensive knowledge base of the entire marketing life cycle.

However, my abilities go beyond mere proficiency with tools and techniques. What truly drives me is the passion to create meaningful experiences through my work, ultimately delivering tangible and measurable results for the companies I have the privilege to serve.

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