NICE

Head of VRS Content and Sales Enablement 

Aberdeen Strategy & Research

• Led content strategy at Aberdeen, focusing on storytelling and transforming technical jargon into common language.
• Launched a company-wide newsletter, developed a quarterly research calendar, and produced promotional videos.
• Contributed significantly to the company's growth through these initiatives.

Director, Content Strategy

• Led the launch of a company-wide newsletter and quarterly publication to drive engagement and share crucial market data.
• Developed and implemented strategic social media initiatives to inform business strategies and illuminate market realities.

Research Editor

Gartner

• Distilled complex research data into accessible content for the blog "Smarter With Gartner," driving sales and enhancing communication skills.
• Developed engaging content to communicate complex ideas clearly, honing the ability to simplify information for a wider audience.
• Collaborated with teams to create compelling narratives that resonated with readers, contributing to increased engagement and brand awareness.

Content Marketing Writer (Freelance) 

Genymobile

• Led rebranding of #1 Android Cloud Emulator, boosting developer engagement through digital marketing and SEO.
• Launched new website aligned with major industry trade show in India, driving new leads.
• Managed company's website and registration page UX/UI via WordPress.

Interim Head of Marketing (via Quantious) 

Content Marketing Producer

North 6th Agency, Inc. (N6A)

• Led B2B tech PR initiatives, managed team, and shaped global PR strategies at North 6th Agency, Inc. (N6A).
• Drove marketing communications, B2B marketing, and content strategy to enhance brand presence.
• Executed strategic public relations campaigns, contributing to agency growth and success.

Senior Public Relations Account Executive

• Managed media relationships and developed tailored PR plans for clients in the B2B tech sector.
• Crafted compelling press releases and contributed to overall marketing communications success.
• Played a pivotal role in the explosive growth of North 6th Agency, Inc. (N6A) in the Greater New York City Area.

PR Account Executive

Worldwide Business Research (WBR)

• Led content planning and execution for industry conferences in Digital Marketing, Logistics, Aerospace/Geospatial, and Online Retail sectors.
• Collaborated with sponsors and internal teams to develop tailored event presentations and content assets.
• Analyzed attendee feedback to enhance event strategies and strengthen sponsor relationships.

Sponsorship Sales Manager

• Developed and executed tailored PR/communications strategies for clients, contributing to the agency's rapid expansion.
• Managed existing accounts and drove new client acquisitions, playing a key role in shaping the agency's early success.

ZipLocal

• Exceeded monthly quotas by utilizing traditional sales methods such as cold calling and in-person networking.
• Set up daily meetings with decision makers in the Greater New York Area to pitch persuasive presentations.
• Achieved success in up-selling and cross-selling to existing customers at ZipLocal.

Multimedia Sales Executive - Print and Digital

At Aberdeen Strategy & Research, storytelling and market insights converge under my direction in content strategy. Our team's ability to distill complex research into engaging narratives has been instrumental in launching a company-wide newsletter and a research calendar, which have both played pivotal roles in the organization's expansion.

Leveraging over a decade and a half of experience in marketing communications, my expertise lies in transforming technical jargon into relatable language and fostering growth through strategic content initiatives. The success of these projects at Aberdeen is a testament to my commitment to bridging data and storytelling to illuminate market realities and drive business strategy.

Taplio

Brian Michelotti's Linkedin Analytics

Brian Michelotti

Want to drive more opportunities from LinkedIn?