I help B2B SaaS brands earn trust and visibility in places buyers actually listen, especially Reddit.

Most teams struggle here for the same reasons sellers do: vague positioning, recycled messaging, and no real understanding of how buyers talk when marketing isn’t in the room.

My work sits at the intersection of Reddit, community, and GTM execution.

By day, I lead Reddit and community strategy at Apollo. I study how buyers talk across r/sales, r/SaaS, and adjacent communities, track sentiment over time, and turn those signals into direction for GTM, product, and content teams. I understand how threads move, how credibility is earned, how LLMs surface and reuse answers, and how to design posts that feel native instead of promotional. If you’ve seen Apollo showing up organically across Reddit, that’s this work.

What I do well:

- Reddit strategy, growth, and thread design

- LLM visibility via credible thread participation and seeding

- Community-led research and sentiment analysis

- Translating buyer language into clear GTM direction

- Organic content that earns trust instead of eye-rolls

- Cross-team feedback loops between community, product, and marketing

Outside my role at Apollo, I consult with B2B SaaS teams who want to improve sentiment, visibility, and credibility on Reddit without getting roasted or ignored.

If your brand wants Reddit to work as a real signal channel, DM me or email briannachaps@gmail.com
.

I want to issue a public apology




I am so so so so so so so so so sorry

For anything mean I ever thought or said about marketing while I was in sales 

I used to eye roll at the case studies 
Turn my nose up at the webinar leads 
Scoff at the slide decks 

But ya’ll…

THIS JOB IS NOT FOR THE WEAK.

Hitting quota is hard but so is context switching every 43 seconds, creating whole ass campaigns with 3 hours notice for a product launch or competitor response, being the person behind a brand social account, sourcing creators that actually give a hoot, and the other 97392028 other things that your friendly neighbourhood marketing team does BTS on a daily basis

And we do it all because we really really care like a lot 

So can we agree to settle our differences? 

We’ll stop dunking on you for always asking us for insane stuff and you stop complaining about those webinar leads??

Truce??

Okay great love you besties ❤️❤️❤️

Brianna Chapman

Community @ Apollo.io | Professional Redditor | B2B Creator | Elder Millennial

INDEED. 





Tagging some of the women in my life who have made me stronger personally and professionally. 

Thank you. 

Katie Parkes 
Dani Hao ✨ 
Sarah Drake 
Elaisha Jade 
Jolene Stahn 
Caitlin Trost 
Paulina Petrina 
Vivian Wen 
Maegan Bjelajac 
Lauren Szuchan

No alternative text description for this image

I'm quite certain that I have found my true calling (PUN INTENDED) 


Dusting off my content creator / sales chippy chops over the last couple of weeks has been a HOOT 

I've always loved being the centre of attention ( 😂 ) so I fully embrace every opportunity to get in front of the camera and yap

You can catch me doing weird stuff more often on our Apollo socials 

IG: @UseApolloIo 
TT: @UseApollo.io 

PLEASE LIKE SHARE COMMENT REPOST so Katie and Elaisha don't immediately regret letting me do this 😂 

okay thanks i love you byeeee

I want to not-so-shamelessly promote my 5-9



For the last year or so, I’ve been working with Scott Blostein to help SaaS AEs land their dream roles 

I first met Scott back in our Shopify days, where we partnered to start the first ever internal sales podcast focused on helping our reps level up and close more deals 

We lost touch for a few years, but when I saw that he had started a career coaching program I was incredibly intrigued

So I sent him a DM with something along the lines of “hey we should team up” and the rest, as they say, was history! 

I’ve truly lost count of the number of candidates we’ve been able to help

Under his leadership, we have built something special that helps sellers restore their confidence

We teach hiring manager outbound, personal branding, interview skills, salary negotiations, and so much more. 

It’s a program I’m super proud to be a part of 

So if you or someone you know is struggling to land their next sales gig, please reach out 

We’d love to chat with you and see if we’re the right fit to support your search

HAPPY SATURDAY ❤️

I have been feeling like a bit of a failure lately 





started a reddit-focuses newsletter at the beginning of the year and haven’t been consistently publishing it 

seeing sooooo many “I FIGURED OUT HOW THE PYRAMIDS WERE BUILT AND SOLVED EVERY COLD CASE USING CLAWDBOT MOLTBOT BOTBOT 4.899392” posts that get me down. I feel behind. 

house is a mess & adhd is raging, can’t keep anything organized  

had to cut 2 huge leaves off of my bird of paradise plant (minor to some but plant people KNOW🥲)

kids have been watching a LOT of TV because it’s so cold and my sciatic nerve pain forbids me from pulling the 4 year old up the sledding hill yet again 

haven’t eaten a fruit in a week 

in short, I’m not killin it generally speaking

the list of things going well feels…short and unimpressive 

we’re all just doin our best, and sometimes literally just hanging in there has to be enough 

so if you’re also feeling a little down or behind or needing a win, hi!

I hope things get a little better and brighter for all of us

AND PLEASE CAN WINTER BE OVER?????

(Pic from one of the last times I experienced vitamin D from the ACTUAL SUN and not from a bottle 😮‍💨🆘

snuck past 21k followers the other day



visibility on LinkedIn has changed my career 

there is a lot of advice out there about the algorithm, when and what to post, to link in the post or the comments, images vs video vs text only vs vs vs vs…

but at the end of the day I REALLY strongly believe that the key to all of this is consistency + humanity + helping others 

talk to Ai and use it to help you figure out what to say but write in your own words, even if it’s a lil messy 

make people smile, reflect or teach them something that will help them in their life or career 

and post enough that you’ll show up on someone’s feed more than once so they give you a follow 

if it sounds simple it’s because it is, and it’s what has worked for me!

LinkedIn has helped me land my last 3 roles, earn some very helpful side income through brand partnerships, career coaching and ghost writing gigs, and brought me so many wonderful new connections 

overall I really enjoy creating here and look forward to continuing to share my life, musings and work with yall 

❤️

leadership at 3pm: "we need a full deck on this by EOD"
me, crashing out, at 3:07pm: 🆘 🫨 😭 🥵


if you work in marketing you know that "can I get a few slides on this by EOD??" is basically part of company vernacular

SO...having a tool that fits beautifully into existing workflows is not just a nice to have, its an absolute MUST

that's why I am SO GENUINELY EXCITED about the Gamma X Anthropic connector!

I pasted my entire community insights report into Claude, asked Gamma to turn it into 4 slides with our brand colours, and it just handled it

the whole thing.
while I was still in the same conversation.
I never even left Claude. 

No opening a blank deck.
No copy pasting.
No spending 20 minutes nit picking fonts when I should be doing literally anything else.

The Gamma x Claude connector removes the most annoying part of the AI workflow AKA where you do all your thinking in one place and then have to manually rebuild it somewhere else. 

Your report becomes your deck. 
Your brief becomes your slides. 
Nothing gets watered down in translation.

This connector is ridiculously easy to use (took me 2 mins to set up) and the results have been blowing my mind. Slides fit for Exec consumption in seconds, not hours.

I EMPLORE you to give this a try, especially if you're allergic to creating presentations and sick of PPTX.

Think in Claude. Present in Gamma. 🤌
Give it a try for FREE today. like right now. 
What are you still doing here??? GO GO GO.

LINK TO TRY IT IN THE COMMENTS

#gammapartner

Brand partnership • Community @ Apollo.io | Professional Redditor | B2B Creator | Elder Millennial

It’s absolutely crazy what’s possible when you get out of your own way. 



SO much of what we “can’t” accomplish is in the mind 

I started running more consistently a few months ago because I was really tired of the “I suck at this” internal monologue

I’d run 3kms, get winded, and sulk 

until one day I realized that sulking is for quitters and my 4 year old 

EVERYONE has been a beginner/sucked at something no matter what LinkedIn leads you to believe 

And being a beginner can be really beautiful 

It improves your resilience, grit and humility 

It pushes you out of your comfort zone

And if you stick with it for long enough, it turns into confidence and conviction 

Yeaterday I ran over 7kms for the first time in 15 YEARS 

I was SLOW, but I didn’t give up, and the only reason I didn’t go further is I had to be home for bed time 😂

GO DO SOMETHING (PHYSICAL) THAT YOU SUCK AT TODAY! 

Then keep doing it until it turns into a strength vs a weakness 

Have a great day yall, see you on the treadmill 😘🏃🏻‍♀️

Anyone who thinks it takes months to start seeing AEO results via Reddit is full of 💩


(No offense😘)


I wrote a Reddit post 7 days ago. It has a 96 influence score and ~90 citations across AI answers.

Here’s why Reddit works this fast:

1️⃣Perplexity does real-time retrieval so new Reddit content can show up in citations within 7-14 days of posting

2️⃣ Reddit has formal licensing deals with both Google and OpenAI! It’s not just indexed, it’s actually IN the training data!

3️⃣A Semrush study of 248K cited Reddit posts found most had fewer than 20 upvotes. Marketers rejoice, YOU DO NOT NEED TO GO VIRAL! It’s all about relevance ☺️

4️⃣Q&A-style threads account for 50%+ of all Reddit citations across ChatGPT, Perplexity, and Google AI Mode

The post that got cited was a B2B data quality guide I wrote because I kept seeing the same complaints in r/coldemail with no good answers. 

Being genuinely helpful is literally the whole strategy!

Find the recurring question in your community with no great answer.
Write the great answer.
Watch AI cite it.

LLM citations are the new backlinks and Reddit is the fastest way to earn them right now.


(I’m Bri and I write about how to weaponize Reddit for B2B SaaS. Follow along if this hits 😘)

PLEASE KEEP GOING 



because this is what happens when you start talking about what you’re learning

Even if you’re not an “expert” yet

the world WANTS YOUR IDEAS 

and sharing them could really help someone

Whenever I’m feeling nervous about hitting POST, I just remember that you don’t need to be a guru, just a guide

You just have to be a tiny bit more knowledgeable to teach someone something 

So put your learnings and interests out there and watch what happens and who starts to listen

I hope this messages helps you get out of your own way a little quicker today ❤️

(PS making a goal to tell 5 strangers this week when their content has a positive impact on me! Who is with me? 🥹)

we are so back


your favourite multiple-hat-wearing, cold-brew-sipping, former-saas-selling, reddit-obsessed creator stars in episode 2 of whatever we are calling this series 😂 

if you've been lacking cold call motivation today, perhaps this will get you motivated to pick up the phone and start dialing

YOUR PIPELINE IS CALLING, WILL YOU ANSWER?

(editing by the fabulous Ninka B. because i could never)

PS well aware that i sound like the kid from Up in this that was intentional 😂

THE (COLD EMAIL) SHERIFF IS IN TOWN 🤠 

The myth, the legend... Zack Deris built $750K in new business in 2025 using only Apollo.

TUESDAY, Feb 24th at high noon (10 AM ET), he's riding into r/useapolloio for a showdown.

Bring your toughest questions. He's answering everything:

→ His exact ICP setup and how it translates into filters that work 
→ The sequencing structure he runs (and why) 
→ Real talk on data quality, deliverability, and bounce rates 
→ What Apollo AI Assistant tasks actually save time vs. waste it 
→ What he'd build differently if starting over today

Partners...this is the nitty gritty stuff nobody posts on LinkedIn because it's too specific.

If you've ever thought: 

"How do I actually set this up to work?" 
"What's a realistic bounce rate to expect?" 
"What does a winning sequence actually look like?"

This is your shot. The sheriff's taking questions from anyone brave enough to ask.

Drop your questions early here: https://shorturl.at/4W5SB 
Get a reminder so you don't miss it here: https://luma.com/7vhydge2 

Dead or alive (preferably alive), he's ready.

Nothing says “we don’t give one single f**k about our customers” quite like…


a brand-owned and moderated subreddit full of unanswered questions and a dormant mod account with your company name in it.


This is literally happening with one of our biggest competitors right now 🙊

They have a branded sub with official mod accounts and people DO post in there (albeit infrequently) but it’s a ghost town 

SUCH. A. BAD. LOOK. 

Folks if you’re going to own a subreddit, here’s the minimum viable effort:

- Answer every post within 24 hours. Even just to acknowledge it.

- Use social listening to identify what the community is saying about your brand, then use that intel to create meaningful content for your sub 

- Create space for honest feedback. If a negative post goes up, don’t delete it. Acknowledge with empathy and work in public to find a solution. 

- Host events. AMAs are perfect for this. (r/UseApolloIo’s first one is February 24th 😘) 

- Let the community be a little messy. That’s what makes it credible on Reddit.

Reddit threads get indexed on Google and ingested by AI. 

They show up every time someone searches your brand looking for real opinions before they ever talk to your sales team.

A subreddit with 200 engaged members who trust you is worth more than 2,000 watching tumbleweeds.

If you’re not going to run it, don’t create it.

Xox your Reddit Fairy Godmother 🧚‍♀️

#reddit #redditmarketing

Brianna Chapman here. With, you’ve heard about it….


Apollo’s Ai Assistant. 

This is something that we have tested already 

In Portugal
Germany 
Canada

I love this product. 
It is so good. 

Wanna taste???? 
 
(Apollo’s Ai Assistant is officially in GA!!!!!) 

Early data: 

2.3x more meetings per account

36% higher likelihood to book a meeting in the first 14 days

TRY IT NOW ITS DELICIOUS 

(If you get this reference please drop your fave emoji in the comments so I know you’re my people)

millennial moms are the most underserved audience in the entire Ai conversation.

i have receipts.

i polled my Instagram audience (almost entirely millennial moms) on how they’re using ai.

23% don’t use it at all
33% beginner, personal use only
39% intermediate, work + personal
5% said they couldn’t do their job without it

here’s what makes this wild to me personally.

i work for an ai company. 
i get trained on this constantly. 
i am surrounded by people who breathe this stuff every single day. i open linkedin some mornings and genuinely feel like i missed 47 developments while i was packing school lunches.

if that’s me i CANNOT IMAGINE what it feels like to be a mom who keeps hearing “ai is changing everything” and has absolutely no idea where to start or why it even matters for her tuesday🫠

What’s even crazier is parents are nearly twice as likely to adopt ai once someone actually shows them how. 

So, I’m gonna do something about it! I’m putting together a little “Ai for moms” series on my Insta.

Things like 

- meal plan your entire week in under 3 minutes
- build a family command center that runs itself
- write every awkward email you’ve been avoiding for two weeks
- plan a family trip without wanting to cry
- actually reduce your mental load (this one changed my life)

the millennial mom is not behind. she’s just been left out of the conversation.

Time to fix that ❤️ onward.

happy Saturday hive 





📸 credit to @iamfieldnotes on IG

raise your hand if you delivered shareholder value this week

reddit is criminally underrated for B2B community building. here's proof.


last month we hosted an AMA on r/UseApolloIo with Zack Deris (founder of ZDTS, built $750K in new business using Apollo) and it became the #1 post of all time in our subreddit!

(shameless plug for r/UseApolloIo)

6,600 views. 92 new members in a single day. 96.8% upvote ratio.

here's what made it work:

1️⃣ lead with a practitioner, not your brand 
we handed Zack the mic and let him answer questions live! practitioners get trust that brand accounts have to earn. find your power users and get out of their way.

2️⃣ seed the thread before it goes live 
we posted the AMA prompt a week early so people could drop questions ahead of time. by the time Zack showed up, there was already a queue. cold AMAs flop. warm ones don't.

3️⃣ let the questions tell you what people actually care about 
top voted question: exact filter path for verified emails in Apollo + does it actually reduce bounce rates, NOT a vague "how do i do outbound." reddit pulls out the real questions aka the ones your FAQ page doesn't answer.

4️⃣ the subreddit matters more than the post 
this AMA drove 92 new members in one day. they came for the post but they stuck around because they found a community worth joining. the AMA was the hook but the subreddit was the destination!

if you're in B2B and not building on reddit, you're sleeping on an audience that's already looking for answers your brand could be giving them.

Something to think about 💖 

xox your reddit fairy godmother

in honour of st Patrick’s day please enjoy me at an Irish Dance Competiton (in a wig fighting for my life and dignity)

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