BrianneFleming.com

o  I deliver resources and services to help creators and brands show up online and build their communities

Creator, Marketing Consultant, Newsletter Author, Speaker

Making the Brand

No stuffy marketing advice here! Making the Brand is a podcast that shares marketing lessons derived from popular culture -- past and present. 

Available on Apple Podcasts, Spotify, Google Podcasts, Anchor, and Stitcher.

Podcast Host

University of Florida

o Instructor in the virtual Digital Strategy and Social Media Master's programs
o Courses I've taught/developed include Lead Generation, Advertising & Social Media, and Branding Using Social Media, Social Media & Pop Culture

Instructor/Course Developer, Branding and Social Media

Twelve Stories Up

o I develop content strategies to elevate health and wellness brands by amplifying their authentic stories, spotlighting their differentiators, and growing their communities. 

o Clients include BoxUnion, Upgrade Labs, VIO Med Spa, Orangetheory Fitness, Motion Stretch Studio, and more.

Founder

Entreprenista

Community Manager

Orangetheory Fitness

o Perfect the brand experience at every touchpoint for each member or prospect
o Elevate global brand awareness by creating compelling brand messages and integrated content on digital, social, and other communication platforms
o Lead the execution of the system-wide marketing and content calendars, designed to engage new members and drive sales 
o Conduct studies to analyze brand health and identify opportunities to improve brand positioning
o Implement procedures and initiatives to drive brand consistency and preserve brand equity among franchise network
o Work directly with Chief Brand Officer to guide creative agency and public relations firm on brand direction
o Collaborate with retail team to develop coveted products and offerings
o Develop global, national, and local marketing plans to optimize success for all studios to drive new business, retain current members, and create brand loyalty
o Oversee and strategize with a talented team consisting of a graphic designer, email strategist, multimedia producer, and marketing specialists
o Partner with technology team to improve the user experience by optimizing the website, apps, email communications, and other digital/technological touchpoints

Senior Brand Manager (Corporate HQ)

o Collaborated with other departments including fitness, technology, retail and operations to effectively promote upcoming product launches and initiatives
o Acted as primary point of contact for franchisees both domestically and internationally to establish and maintain brand marketing and continuity in franchise operations 
o Worked with Director of Marketing and creative agency to curate social media content, develop bimonthly campaigns, and promote new products and offers
o Served as liaison between our Marketing agency, corporate and franchisees
o Worked with public relations agency to identify newsworthy initiatives to pitch to both local and national media; monitor and reviews OTF mentions and media coverage 
o Developed, designed, and presented marketing training materials to franchise network
o Coordinated submission of orders and artwork delivery for monthly marketing campaigns 
o Researched and monitored competitor marketing initiatives and industry trends 
o Approved custom artwork requests and oversee design process
o Assisted in procuring the needed services for marketing, printing, mailing, events, and other related services

Marketing Manager

GL Homes

GL Homes is one of the nation's largest privately held builders of homes and residential communities. 

o Wrote copy for print and online advertisements, brochures, flyers, webpages and e-blasts
o Proofed and edited creative projects, signage, ads, direct mail, and collateral materials
o Gathered, reported, and monitored performance data for online campaigns, main website and e-blasts; analyzed customer site usage patterns
o Managed social media accounts for GL Homes on various platforms
o Created relevant content and blogs, researched keywords, etc. to improve SEO 
o Served as liaison for PR agency and provided all content needed to produce buzzworthy stories
o Responsible for fulfilling signage needs from conception to production
o Assessed demographic, geographic and behavioral trends amongst buyers and prospects; proposed ideas for new targeting/campaign strategies
o Updated the GL Homes website and monitored traffic via Google Analytics
o Brainstormed ideas for in-state and out-of-state marketing campaigns
o Prepared presentations for home shows, budget meetings, etc.
o Assisted with special events such as grand openings and real estate broker events

Marketing Coordinator

The Learning Experience

o	Hosted weekly marketing trainings with centers to boost enrollment; facilitated marketing process
o	Reviewed centers’ marketing calendars, marketing reports, budgets and new initiatives
o	Brainstormed and planned events with centers including grand openings, open houses, etc. 
o	Coordinated graphic design needs for print and online media

Women In Distress of Broward County, Inc.

Women In Distress is the only nationally accredited, state-certified, full service domestic violence center serving Broward County, Florida. 

o Designed, produced, and wrote copy for promotional and branding collateral materials 
o Wrote press releases, media alerts and all other public relations publications 
o Pitched stories and secured coverage from print, radio, and TV media outlets
o Managed media relationships including media monitoring, tracking and communication 
o Developed online campaigns and strategies across social media, web site, and email messaging
o Conducted, gathered and analyzed best practices for social media opportunities
o Assisted in the planning and execution of fundraising events, donation drives, presentations etc.
o Created and distributed organization's monthly e-newsletter and all e-communications 
o Maintained organization's website and email database

Marketing & PR Coordinator

Starmark International

Clients: The Westin Diplomat Resort & Spa, Museum of Art | Fort Lauderdale, Nova Southeastern University, Greater Fort Lauderdale CVB, Silver Airways, LXR Luxury Resorts & Hotels

o Composed press releases and press kit items for clients
o Participated in brainstorming sessions for client campaign development 
o Researched and wrote blog posts  for company website
o Updated presentations for client status meetings

Public Relations Intern

As a little girl, I’d spend my weekends admiring the pages of my favorite teeny bopper magazines: Tiger Beat, Teen Beat, Bop, Twist, and countless others I’d find at the newsstand. 

But it wasn’t just the hunky heartthrobs and fun quizzes that made me love these magazines. I was fascinated with the ads, colors, layouts, photography, graphics, and copywriting. And this fascination was more than a childhood phase — it lasted beyond my teenage years and influenced my career. 

That fangirl grew up to earn a bachelor’s in advertising and public relations and a master’s in mass communication. I’ve spent more than a decade studying, teaching, and working in marketing and media.

Today, I work with clients to refine their content strategies and strengthen brand messaging, helping them spark meaningful conversations and drive measurable conversions.

As an educator at the University of Florida, I’ve taught over a thousand students how to harness the power of content to connect with audiences and build communities. I’ve also shared my insights on stages, in webinars, and on podcasts, bringing energy (and a little pop culture fun!) to every platform.

Check out my newsletter, By Popular Demand, where I share marketing lessons with a pop culture twist. I also host a podcast called Making the Brand and am the creator of the #PopChat livestream series.

💌 SUBSCRIBE: briannefleming.com/newsletter

#PopChat is a weekly discussion about marketing takeaways from trending topics! Join us right here on LinkedIn, X, or YouTube every Friday at 1pm ET! 🎉

If you're interested in enhancing your content strategy, refining your brand messaging, or discussing potential collaborations, let’s chat! Or check out my course, Build Your Own Brand: https://bit.ly/48ezFGj

another hilarious example of a brand leaning in 

never change, Ryanair - Europe's Favourite Airline

Brianne Fleming

I write ‘By Popular Demand’, a newsletter about marketing and pop culture 💕 Join #PopChat every Friday at 1pm ET 🎉

No alternative text description for this image

I know where I was 25 years ago today... 🖤💙

At the mall. Buying the Backstreet Boys 'Black & Blue' album. 
I got my copy at WALDENBOOKS... iykyk 👀

Back then, marketing meant literally being everywhere at once 😵‍💫

In 2001, the Backstreet Boys went on a global press tour to promote Black & Blue stopping in Stockholm, Tokyo, Sydney, Cape Town, Rio, and New York… all in just 100 hours.

No social media. No TikTok. No YouTube or streaming data. 
To connect with fans, they had to physically show up in every market and cross literal oceans.

Every photo, every interview, every TV appearance was a journey. They even had their own plane!!! I’m exhausted just thinking about it.

Now we can launch global campaigns from our laptops. Real-time data shows what’s working. One video can reach millions overnight.

BSB will always have my heart for how they worked to show up for their fans long before it was as easy as hitting “post."

They will always be iconic 👑 Happy birthday, Black & Blue!!! 🥹

"Parasocial" is 2025's word of the year, TikTok's “flip the camera” trend is the meanest thing on the internet, Sesame Street takes over Netflix, and live events are hotter than ever 🔥

And that’s just scratching the surface of this week’s pop culture headlines. 

We’ll dive into it all — what’s trending, why it matters, and how it ties back to marketing — at #PopChat, a live, interactive event for marketers, creators, and pop culture fans 🎉

Whether you’re a CMO, an intern, or just love pop culture, this is your space to share ideas, learn something new, and connect with others in the industry.

Thanks to this incredible community, #PopChat has been a national trending topic on X and has also been featured Adweek!

We’re live every Friday at 1PM ET — and this week’s chat is sponsored by Zapier, the tool that helps your favorite apps talk to each other so you can spend less time on logistics and more time creating 🪄

If you’ve ever wished your platforms just worked together, you’ll love it. You can even try it free here 👉 try.zapier.com/popchat

And if you like all things pop culture and marketing, check out my newsletter, By Popular Demand.

💌 Join the 4K marketers who love it here: https://lnkd.in/gvjQBEuw

#ZapierAmbassador

#PopChat - Marketing insights from the week's pop culture trends 🎉

Happy Friday! 🎉 Here's what's trending this week 🔥

▸ McDonald's new Grinch meal 
▸ 'Parasocial' is the 2025 word of the year
▸ Disney doubles down on live events... how can small brands do this too?
▸ How to get in a creative flow state
▸ TikTok's meanest new trend 

We're discussing it all TODAY at 1pm ET on 
#PopChat — the livestream for marketers, creators, and pop culture fans 💗

Don't miss it!! New friends are welcome too :) 

👉 RSVP here: https://lnkd.in/ePvgTdWn

Today's chat is sponsored by Zapier!⚡️ We've got tips on how to automate your workflow, plus a giveaway! https://lnkd.in/efc9uUb5

thinking back to a simpler time when emails rarely found me and MySpace notifications always did

The One Where Joey Explains Content Marketing

taplio

Brianne Fleming's Linkedin Analytics

Brianne Fleming

Performance ScoreBrianne Fleming's LinkedIn Performance

What is Brianne talking about?

Brianne Fleming's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Brianne Fleming's Linkedin Analytics

Brianne Fleming

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brianne Fleming's LinkedIn Performance

What is Brianne talking about?

Brianne Fleming's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Brianne Fleming's Linkedin Analytics

Performance ScoreBrianne Fleming's LinkedIn Performance

Brianne Fleming's Best Posts (last 30 days)