Brian Snyder's Linkedin Analytics

Brian Snyder is a seasoned leader at the intersection of digital strategy, innovation, and earned-first marketing communications. As Chief Innovation Officer at Axicom, the Burson Tech Specialist Agency within WPP, Brian is a member of the agency’s executive leadership team, responsible for driving innovation, fostering a culture of experimentation, and ensuring the agency remains at the forefront of emerging technologies. He leads the development and execution of Axicom’s product and innovation strategy, integrating cutting-edge solutions across services and operations to enhance client outcomes by improving creativity, efficiency, and effectiveness. His focus on earned-first creativity, the evolving media landscape, and AI-driven reputation management helped Axicom earn recognition as PRovoke Media’s 2024 Tech Agency of the Year and 2025 Agency of the Future. Previously, Brian served as Global President of Digital at Axicom, where he built and led digital teams worldwide, advising top technology brands including AMD, Dell, Lexmark, and Google while advancing the agency’s capabilities in digital and social media strategy, content development, executive digital presence, real-time engagement, influencer activation, and analytics. Before joining Axicom, Brian was Executive Vice President, North America Digital at Golin, an Interpublic Group agency, where he spent a decade leading enterprise-level digital, mobile, and social strategies for brands including Walmart, McDonald’s, Unilever, PepsiCo, LinkedIn, Logitech, and Hard Rock. His team’s work has been recognized at Cannes Lions, PR Week Awards, PRovoke Media SABRE Awards, and the Shorty Awards. Brian’s career in digital innovation began early—at just 16, he built websites for local businesses in his hometown of Reading, Pennsylvania. While studying at the University of Notre Dame, he helped develop the university’s early website. His technical and strategic expertise led him to a decade at Whirlpool Corporation, where he worked across web application development, smart appliance innovation, direct-to-consumer e-commerce, global social media leadership, and enterprise-wide digital transformation. Brian lives in Scottsdale, Arizona, with his wife Chiara and their dog, Bucatini.