Brian Purkiss's Linkedin Analytics

I built a website in the top 1% for conversion rate, maintained 100% team retention throughout COVID and The Great Resignation, and have repeatedly grown store revenue in the face of an industry downturn. Need to grow a website and scale revenue? I'm your guy. -- About me: I am a well rounded web professional with almost two decades of experience designing, developing, growing, and optimizing high performing websites using a blend of technical, strategic, data analysis, conversion optimization, and digital marketing skills. I am a servant leader who utilizes a collaborative leadership style paired with a self established philosophy labeled “obsessive positivity,” which generates multiplicative output from a team with high employee retention. Employs a solution oriented approach to project management, doing whatever is needed to conquer challenges. — Key Accomplishments: • Built a top 1% for conversion rate eCommerce site in two years. Rebuilt the AMMD website from the ground up, achieving top tier performance through constant analysis, iteration, team collaboration, optimization, and A/B tests. • Maintained 100% team retention through COVID and The Great Resignation while growing from the smallest team in marketing/ops to the largest. • Repeatedly grew store revenue in the face of industry downturns. • Designed, developed, and wrote all of the copy and marketing material for a personal project. Received one million pageviews within the first year and the second million pageviews within two months after that. Achieved an average of 8-10 pageviews per visit and a bounce rate of less than 10%. -- Skills and Responsibilities Core Skills: eCommerce, product management, revenue growth, customer funnel optimization, conversion rate optimization (CRO), A/B testing, web and sales data analysis and reporting, responsive website design, long term growth planning and strategy, competition research, traffic generation, marketing automation. Technical Skills: Shopify Plus, Liquid, WordPress, HTML, CSS, Javascript, PHP, WCAG, GDPR/CCPA compliance, UI/UX, website automation, website personalization, Git, QA Testing. Digital Marketing: SEO, content marketing, catalog management, email marketing, social media, PPC, digital branding. Servant Leadership: Building roadmaps, ensuring stakeholder goals are met, team coordination and mentoring, vendor relationships.