Brian Sureck's Linkedin Analytics

Data champion and customer-centric senior category management/trade marketing leader with a record of increasing market share and achieving aggressive KPI goals. Strong record of enhancing CPG brand equity and share, storytelling, customer engagement, and category market share. A data wizard with a knack for turning numbers into compelling business narratives. Leverage a pioneering suite of tools, combined with analytical rigor and a human touch, to develop strategic engagement plans up, down, and through the organization. Strengths – *Significant understanding and application of the Principles of Category Management *Intellectually curious; always looking to answer questions before they are asked *Customer Business Reviews and Top to Top presentations development and delivery *Serve as the lead for developing best-in-class strategy tools and analytical approaches that integrate multiple data points to provide realistic and sustainable solutions *Syndicated Data Expertise – AC Nielsen, IRI, Spectra Data, Household Panel, Mintel, Retail Link, EYC, Shopper Sights, Kantar's Rich Mix, Numerator