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Brian Arbuckle

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It's been an exciting and diverse career so far with experiences in not-for-profit, major corporations, and start-up ventures. I've worked across the whole marketing "stack" from business development to traditional and digital marketing. I sprinkled in some branding work and topped it off with a healthy-dose of client and partner management. These experiences have given me a well-rounded tool-belt of skills in demand generation, business operations and marketing. I started out in client services for two medical publications and earned a promotion that moved me into overseeing revenue generation within the advertising business unit. This role also saw me lead the creation of our online advertising business unit from scratch. I then joined the core, start-up team of Sprint’s mobile advertising company, Pinsight Media+, where I served as sales-lead on the Publisher Partnerships team. With a great support team around me, I doubled both the 3rd party inventory scale as well as the business unit’s revenue. Today, I'm the Chief Demand Architect at 18out, a business innovating the service design market and also serve as Vice President of Account Services at Wholestack Solutions, an IT managed + professional services organization. Specialties: ▪ Business Strategy ▪ Demand Generation ▪ Engagement Strategy ▪ Client relationship management ▪ Vendor/partner relationship management ▪ Advertising--Mobile, Digital and Traditional

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