Onondaga Community College

•	Led the development and implementation of a strategic marketing plan that resulted in a double-
        digit increase in enrollment.
•	Developed a data-driven marketing plan that helped the college achieve its enrollment goals.
•	Successfully implemented a marketing campaign that resulted in a significant increase in brand 
        awareness.
•	Develop, implement, and assess the College's strategic marketing and branding plan.
•	Utilize analytics and data reporting to develop plans, monitor results, and adjust tactics to meet 
        goals.
•	Lead integrated marketing, enrollment, retention, and recruitment strategies through cross- 
        department and division collaborations.
•	Develop Marketing & New Media’s annual budget and manage and monitor it.
•	Lead and manage a team of professionals to ensure that work plans, processes, and activities are 
        well-coordinated and efficient efforts that lead to achieving College, division, departmental, and 
        customer goals and gain efficiency over time.
•	Manage enterprise-level technology platforms including, but not limited to, the College's websites, 
        social media properties, text messaging, HTML email, live chat, web forms, and content 
        management system.
•	Develop marketing plans to support the College's advancement goals and collaborate with the OCC 
        Foundation to engage donors and prospective donors and drive fundraising results.
•	Stay current on future technologies, approaches, and trends relative to marketing and new media 
        to ensure that the College's approach is fresh and innovative and meets the needs and expectations 
        of diverse audiences.
•	Manage external vendors to ensure their efforts are consistent with the approved Strategic and 
        Enrollment Management Plans, ensuring contract deliverables are met according to negotiated 
        contracts and agreements.

Director of Marketing and New Media

Multiple Companies

I write and develop a wide variety of content and concepts for everything from printed pamphlets to websites - all with an emphasis on creative and engaging copy that cuts through the noise of the competition.

Freelance Creative

Rochester Institute of Technology

Responsible for deep subject matter understanding in the context of the competitive landscape and shifting trends of the higher education industry. Craft positioning briefs that articulate what makes RIT rare, relevant, and recognizable. 

•	Presented RIT Games marketing strategy, packaging, and creative as a featured speaker at 2022 
        AMA Higher Ed Marketing Symposium.
•	Developed marketing positioning and subsequent creative for significant university initiatives (e.g., 
        Performing Arts, New Economy Majors, New Economy University, Biology, School of 
        Communication, Student Experience, Financial Aid, and RIT Games).
•	Increased Princeton Review Ranking of Games to #3 (undergraduat) and #4 graduate. 
•	Delivered engaging messaging across various channels (web, social media, print, etc.), leading to a 
        record-breaking increase in applications (23,000+) for fall 2022 (up nearly 10% from 2021, this 
        follows two straight years of record enrollments).
•	Increased interactions and engagement (website, inquiries, campus visits, and applications) to 
        record numbers by creating customized content and dynamic touchpoints based on positioning 
        work designed to bring RIT's differentiators to life.
•	Partnered closely with internal and external groups to gain alignment, educate partners, and develop 
        creative manifestations of RIT products and services. 
•	Collaborated with creative and marketing strategy groups and used copywriting and editorial 
        prowess to conceptualize and execute campaigns that consistently, 
        clearly, and compellingly bring RIT differentiators to life. 
•	Increased organic search traffic to the RIT Games website from 47% to 65%.
•	Drove creative initiative to ensure audience experiences a sense of delight whenever they 
        encounter the RIT brand.

Assistant Director of Brand Marketing and Copywriting

Generated original creative concepts and wrote and edited print and digital materials for marketing across various subjects and platforms (e.g., copywriting, scriptwriting, speech writing, website content, feature-length stories), and oversaw content written by vendors and freelance writers.

•	Developed creative copy and concepts for RIT's regional and national marketing campaigns.
•	Created strategic creative content and messaging for RIT Ready, RIT's continued pandemic 
        response. Work ranged from scripted videos for the University President and Provost to creative 
        content promoting on-campus health and safety initiatives.
•	Wrote, conceived, developed, and executed specific marketing initiatives and campaigns that 
        delivered RIT's largest-ever first-year class during the pandemic.
•	Worked closely with an agency on a sub-branding initiative, including creating 
        personas for a targeted marketing and recruitment approach.
•	Applied branding and identity standards to messaging based on Web analytics and SEO to 
        achieve overarching strategic communications goals.
•	Maintained consistent style and standards for the Division of Marketing and Communications 
        and acted as an arbiter of all written materials developed by or for marketing and marketing 
        purposes.
•	Ensured cohesion and consistency of brand messaging and brought it to life by crafting 
        engaging content for different audience groups.
•	Acted as creative lead in developing clear, persuasive, and compelling narratives that support 
        the University's communications, marketing, and strategic objectives. 
•	Collaborated with colleagues on the University Communications, University Web Services, 
        University Production Services, and University Marketing and Branding teams and coordinated 
        freelance writers' work.

University Multimedia Writer

Multimedia Writer

Syracuse University

Assisted with writing and editing content for a broad range of admissions/financial aid-focused materials for use across multiple platforms, including print and online. Generated and maintained content for a 500+ page website, emails and newsletters, digital and print advertising.

•	Generated and maintained content for a 500+ page website, emails and newsletters, and digital 
        and print advertising.
•	Collaborated with professionals from other units and divisions of the University to develop 
        multimedia marketing materials that effectively showcase the University's schools, colleges, and 
        programs.
•	Drove the initiative to create and edit engaging videos for enrolment and financial aid. 
•	Managed a large group (20-24) of student ambassadors and content creators.
•	Researched and identified emerging techniques/technologies and best digital and traditional 
        media practices to reach prospective students and parents.

Content Manager for Enrollment Management

Keuka College

Managed and coordinated production and editorial teams. Authored content and edited college magazine. Collaborated on website redesign. Communicated effectively with constituencies. Wrote speeches and talking points for President and college leaders.

•	Managed creative and production team of 6-to-10 direct reports. 
•	Developed and implemented strategic advertising and multimedia marketing campaigns.
•	Achieved record-breaking admissions by creating and producing compelling TV, radio, and 
        print advertising campaigns.
•	Produced unique media for College's 125th-anniversary celebration, National Nurses' Week, 
        and other special events, boosting its brand and promoting its rich history and programs. 
•	Led complete reworking of print collateral, emphasizing brand consistency and improving 
        messaging aligned with student expectations and admission goals. 
•	Eliminated need and cost for outside writers and video producers by bringing all copywriting 
         and production in-house, ensuring all deliverables were on strategy, on-brand, on budget, 
         which saved the school a lot of money.

Assistant Director of Marketing & Communications/Associate Editor of Keuka College Magazine

Eagle Productivity Solutions

Assessed business environment and client needs. Designed comprehensive, integrated learning curricula for targeted audiences. Authored promotional instructional, entertainment, and business materials for interactive media, magazines, blogs, eLearning tools, instructor-led training, virtual instructor-led demonstrations, corporate announcements, and community events.

•	Managed a large multidisciplinary team of writers, graphic designers, interactive developers, and 
        instructional designers in creating technology training and consulting solutions.
•	Concepted and built blended solutions, including live instructor-led training, remote sessions, 
        eLearning (or webinar) courses, reference materials, and communications tools (HTML email blasts 
        and video eCommercials), to generate excitement and convey information pre-and post- 
        deployment.
•	Expanded the company's global presence by building collaboration across cultures and language 
        barriers with international clients in England, Korea, Japan, and South America.
•	Created innovative "Training in a Box," a convenient all-in-one training package for Boehringer 
        Ingelheim, giving overseas trainers optimal tools and support to achieve major UK training 
        initiatives.

Solutions Developer/Content Lead/Copywriter

Trained pharmaceutical professionals from Fortune 500 companies on industry-specific applications, including CRM and CLM solutions, through instructor-led training. 

•	Led large groups of 40-50 professionals in multi-day learning and training sessions across the U.S.
•	Increased employee performance by facilitating in-house presentations to fellow employees, 
        covering quality control processes, project management, and sharing effective personal work 
        strategies and case studies to achieve successful project outcomes company-wide. 
•	Led highly energetic, engaging, and informative training programs, receiving consistently high 
        ratings from participants for high-quality delivery and results.

Senior Trainer

Guitar World Magazine

Drove traffic to Guitar World site and personal site. Created articles and content for music-related topics.

Blogger/Contributor

Captain Decibel Productions

Taught rocking guitar methods to those who hadn't yet, or were in the process of - learning to rock.

Music Instructor

DREAMWORKS ANIMATION, Glendale, CA

Served multiple roles within entertainment industry, including movies, such as “Monsters vs. Aliens.” Provided quality support across diverse business units, including marketing, creative, and production. Managed competing demand and deadlines with ease. Showcased flexibility in high-stress and unpredictable situations on-set and on location. Supported variety of awards shows, pilots, and features.

Creative Assistant

Additional Experience

Mandeville Films, Burbank, Ca							
Executive Assistant to CEO (Contract Position)					            
Handled administrative duties, office management, scheduling, project research, event planning, and travel.

Beacon Pictures, Santa Monica, Ca							
Production Coordinator								      
Oversaw in-house postproduction facilities, handled daily distribution of production paperwork, coordinated travel and shipments overseas, maintained production files and resources.

THE FOG (Feature Film), Los Angeles, CA & Vancouver, Canada				
Director’s Assistant 				            
Created shot lists and story ideas, built animated QUICKTIME sequences using STORYBOARD ARTIST, collected reference clips using FINAL CUT PRO, provided on-set support for director.

David Ladd Films, Santa Monica, Ca							
Story Editor										     
Generated story notes/coverage, performed research on story ideas and projects, met regularly with writers and actors to discuss projects.

VH1, “Big in 2002” Awards, Santa Monica, Ca
Production Assistant								              
Assisted wherever needed on production – fulfilling talent requests, crowd control, walkies, etc.

“Dog Eat Dog”, NBC, Burbank, Ca							
Production Assistant								              
Escorted contestants through NBC gate security, confirmed auditions, stunt-testing.

IndustryNexus.com, Los Angeles, Ca						
Writer/Contributor									             
Authored 13-part series entitled “The Temp” – a humorous critique of Hollywood business and life, written under a pseudonym to protect the guilty.

Harmony Gold, Los Angeles, Ca						
Executive Assistant (Business & Legal Affairs) (Contract)			     
Improved and implemented system of tracking and follow-up of contract revisions and copyright filings.

Multiple Companies, Los Angeles, Ca							
Freelance Entertainment Professional (Contract Positions)			             
Imagine, Disney, DreamWorks, “Shark” (for show-runner), Kerner Entertainment, NBC, CBS, Intellectual Property Group, VH1.

Entertainment Industry Professional 

Leadership, Authenticity, Creative Multimedia Concepts, Copywriting, Storytelling, Strategic Marketing & Communications Solutions, Positioning and Brand Differentiation, Engagement, Project Management

I'm a marketing, communications, and business professional who combines multi-faceted creative experience with an imaginative, collaborative, and conceptual approach. 

I develop compelling marketing, communications, and content and solutions that drive engagement and cut through the noise in higher education (Rochester Institute of Technology, Syracuse University, and Keuka College), entertainment (DreamWorks, Disney, and MGM), and business (Pfizer, Johnson & Johnson, and Bristol Meyers Squibb) sectors. 

I've built strong working relationships across cultural and language barriers with global client stakeholders, which boosted the brand and expanded market share. 

My work has resulted in the creation of leading-edge technology training, as well as TV, radio, and print campaigns, which achieved record-breaking results. 

I'm a natural leader, and love mentoring, along with managing multi-disciplinary teams in meeting demanding business goals and deadlines in highly pressurized environments.

Core Strengths:

Strategic Planning | Demand Generation | Organizational Leadership | Marketing | Communications | Campaign Strategy and Execution | Project Management |Copywriting | Storytelling |Entertainment & Audio/Video Production | B2B & B2C | Solutions Development | Content Creation | SEO |
Social Media & Email Marketing

I'm available for freelance and contract work as well as full-time opportunities. Please contact me directly at briwetherby@gmail.com

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