University of Rochester

Responsible for creating comprehensive analyses that track whether or not constituents are receiving timely, relevant content aligned with the University’s goals. Work with communications colleagues, advising on content formats and channels to meet program goals and objectives, and evaluating success. Consult with deans, directors, and senior leadership at the University on important communications projects and strategies.

Director of Content Strategy and Assessment

Harris Corporation

Responsible for managing and optimizing all web content for the Communication Systems segment of Harris Corporation. Support social media strategy, content and presence for the business segment.  Collaborate with traditional Marketing and Communications team to create the most compelling digital messages to drive organic traffic to the Harris site using latest SEO strategies. Identify and execute digital elements of the strategic go to market plans and develop measurable digital marketing goals and key performance indicators. Plan and execute all digital marketing deliverables to support product or capability launch and create collateral to drive awareness, leads and revenue for the business.

Digital Marketing Manager

Harris RF

Developing training applications for military/municipal radios and supporting multimedia needs of internal customers. Supporting and managing corporate initiatives including Joomla development, internal communications and exploring emerging technologies for use in training, marketing and trade show presentations. Managing group of developers and designers to meet deadlines. Estimating pricing and schedules to ensure over-delivery to customers.

Multimedia Developer

Miller & Associates Sourcing Specialists, LLC

Developing Flex training applications for military/municipal radios. Supporting and managing corporate initiatives including Joomla development, internal communications, video producing, taping and editing and exploring emerging technologies for use in training, marketing and tradeshow presentations.

Multimedia Developer - Consultant at Harris RF Communication

Raland/Premier Technical Services

Developing large e-learning courses, corporate training, hardware and software simulations and virtual prototypes.

Freelance

Work on a freelance basis for numerous advertising agencies, e-learning providers and digital content production houses to assist in optimizing PowerPoint, Prezi, Flash, Storyline and Contribute presentations for client pitches, senior leadership overviews and status meetings.

Dixon Schwabl Advertising

Head of new media/web development department. Involved in all phases of projects, including client pitch, brainstorming, branding, integration, technology matching, design, development and implementation. Worked with graphic design team, project manager and copywriters to create numerous websites, marketing banners, e-marketing campaigns and technology-based advertising projects.

Web/New Media Director

Creative Approaches

US Army

Enlisted soldier. 11C-Mortars. Basic training, AIT and Airborne training in Ft. Benning, GA. Stationed with 3rd Infantry Division in Kitzingen, Germany until March, 1992. Completed service at Ft. Campbell, KY with the 3rd/502nd Infantry and completed air assault school. Honorable discharge.

Airborne Infantry

Director of Content Strategy and Assessment, University of Rochester | Author | International Keynote Speaker | Consultant | Content Marketer | Web3 Educator | Board member HighEdWeb | Ed3 DAO | $PIPER

Highly motivated and creative problem solver with more than twenty-five years of experience in content optimization, strategy, and development. Interested in data analytics, AI/ML, SEO, content strategy, emerging technologies, Web3, NFTs, blockchain, public speaking, learning methodologies, social media, and experience with integration and implementation.

Specialties: Leadership, content marketing, content strategy, data analytics, public speaking, digital marketing, digital strategy, metric analysis, CMS, CRM, e-learning, LMS, SCORM, website development, e-marketing, search engine optimization, and social media marketing.

Unexpected & big: it is famously hard to get people to stop believing in conspiracy theories, but…

A controlled trial finds a 3 round debate with GPT-4 arguing the other side robustly lowers conspiracy theory beliefs and the effects persist over time, even for true believers.

Brian Piper

There is nothing like getting the physical copy of a book you helped create in your hands.

This collaborative effort with Joe Pulizzi and his community was so much fun and the book is such an incredible asset for any content creator or #contententrepreneur. 

More than 30 experts came together to share their insights, including Bernie Borges, Katie Brinkley, Erika Heald, Joeri Billast, Michelle Peterson Clark, Michelle Martello, Brian Stout, Marc Maxhimer, Mark Hicks, Annie Schiffmann, Rebecca Achen, Scott Ellis, Jim MacLeod, Dave Hertig, Angela Long, and so many more. And, as a bonus, another co-author, Pamela Muldoon, will be narrating the audiobook with her fantastic voice!

Brian Piper holding a copy of The Content Entrepreneur book

A copy of The Content Entrepreneur book open to the chapter on Optimizing Content Using Data from Brian Piper

Today is launch day!! The most comprehensive guide on how to build, grow, and succeed as a content creator is out! The Content Entrepreneur is a collaboration between 33 different creators with various areas of expertise.

Learn how to create a successful content business from Joe Pulizzi, Tilt Publishing, and a cavalcade of experts. 

My chapter is about using data to optimize your content.

This All the proceeds from the book go to The Orange Effect Foundation which helps kids who need speech therapy.

#data #contententrepreneur #creatoreconomy

Open article: Content Entrepreneur Book - Joe Pulizzi by joepulizzi.com • 1 min read

So much valuable information in this course! Can't thank Paul Roetzer, Mike Kaput, and the team at Marketing AI Institute enough for putting this #ai content together.

#professionaldevelopment #marketing

Certificate of Completion from Marketing AI Institute Piloting AI Course

Drumroll, please! 🥁 We're thrilled to announce Brian Piper as our keynote speaker for the Analytics and AI Summit! 

Gear up to gain valuable insights on utilizing AI and analytics to improve your content.

Early bird registration is still open! Will we see you on April 30? https://buff.ly/3TkJyew

#Analytics #AI #AnalyticsAI #HEWeb24 #HigherEd

events.highedweb.org • 1 min read

Registration - HighEdWeb 2024 Analytics & AI Summit

I've been a part of the publishing process for four different books now. The process that Tilt Publishing has built for creators is the most versatile, quick, painless, and beneficial process I've experienced yet!

They are set up to streamline the process for you and let you handle the part you know the best...the writing. They can help with every other step of the process and, the best part, is that YOU OWN THE DATA! You know who has purchased your book. 

Having worked in data and content optimization for almost 30 years, I know the value that data has when it comes to getting the most out of your content performance.

So thrilled with what Joe Pulizzi and the team have created and couldn't recommend them more highly.

#publishing #data #authors

Founder Content Entrepreneur Expo (May 5-7, 2024) and Tilt Publishing

BIG NEWS! Tilt Publishing is now open for business. 

For 10 months we've been working on this idea. We've launched multiple books through our beta program, ironed out the issues, and I believe we've created something truly special.

Tilt Publishing provides newsletter creators, podcasters, YouTubers and other content entrepreneurs a bespoke service to publish their print books, eBooks and audiobooks. Our goal is to publish your book so you can spend more time on building your creator business.

Our key differentiator is a "direct-to-fans" model. That means we'll help you set up a direct sales channel from your website in addition to traditional distribution.

Frankly, I believe this is a game changer.

I just published my latest book, The Content Entrepreneur, using Tilt Publishing and I love seeing the actual names of people buying from me. 

For a content entrepreneur business to survive, we need the customer data. That's why I'm such a big believer in our new model. 

We've set up two service models (standard and enhanced). Please check them out here: https://lnkd.in/g7NQfmAV

We'd love a chance to review your manuscript and help you create an amazing book experience for your fans and followers.

If you have any questions, shoot them below.

Thanks again for all the support.

Looking forward to this event! So many amazing sessions and speakers. The opportunities that present themselves from leveraging #ai and #analytics in higher ed are game changing!

Higher Education Web Professionals Association (HighEdWeb)

View company: Higher Education Web Professionals Association (HighEdWeb)

Open article: Registration - HighEdWeb 2024 Analytics & AI Summit by buff.ly • 1 min read

Having six kids from ages 17-24 provides some insights into how to connect with young people. They just do things differently. From search, to research, to selection and purchase, their path is very different than what we're used to in marketing.
This fantastic blog post from Mark Schaefer features nine different ideas (including mine) from the RISE community on how to think about marketing to these young audiences.
Thrilled to get a chance to collaborate and contribute to this.

#marketing #genZ #ai #genalpha

Top Voice in Personal Branding, Marketing strategist, keynote speaker, university educator, futurist, and bestselling author of "Marketing Rebellion," "KNOWN," and "Belonging to the Brand."

How do you market to young people who don't want to be marketed to? Here are nine ideas from the RISE community!

I was recently talking with a young influencer and I offered to send her one of my books. "I don't read books," she said. "OK, how about an audiobook?

Open article: Nine ideas to market to young people who avoid marketing by Mark Schaefer • 7 min read

Nine ideas to market to young people who avoid marketing

This may be the single best use of generative AI I’ve seen yet :)

#ai #conspiracy

Associate Professor at The Wharton School. Author of Co-Intelligence

No alternative text description for this image

I've been a huge fan of the mission of Ed3 DAO since joining the organization. The summit last year was inspirational around the future of education and this year looks like it will be even better.

Looking forward to speaking and learning!

#education #community

🤩 Delighted to present Brian Piper as a speaker at the Ed3 Futures Summit! 🎤

🎟️ Don't wait, reserve your spot now! #Ed3FuturesSummit #EducationRevolution 

🔗 https://lnkd.in/eYdy4dS5

Tomorrow is the last day for early-bird pricing! 

If you're in higher ed and use analytics or AI, you should check out the Higher Education Web Professionals Association (HighEdWeb) Analytics and AI Summit.

So many incredible sessions on how to use AI and analytics to improve your efficiency and effectiveness. It's all virtual and will be available on-demand for two weeks after the event.

https://lnkd.in/g_2CY-ry 

#ai #analytics #highered

Open article: HighEdWeb 2024 Analytics & AI Summit by events.highedweb.org • 1 min read

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