University of Rochester

Responsible for creating comprehensive analyses that track whether or not constituents are receiving timely, relevant content aligned with the University’s goals. Work with communications colleagues, advising on content formats and channels to meet program goals and objectives, and evaluating success. Consult with deans, directors, and senior leadership at the University on important communications projects and strategies.

Director of Content Strategy and Assessment

Harris Corporation

Responsible for managing and optimizing all web content for the Communication Systems segment of Harris Corporation. Support social media strategy, content and presence for the business segment.  Collaborate with traditional Marketing and Communications team to create the most compelling digital messages to drive organic traffic to the Harris site using latest SEO strategies. Identify and execute digital elements of the strategic go to market plans and develop measurable digital marketing goals and key performance indicators. Plan and execute all digital marketing deliverables to support product or capability launch and create collateral to drive awareness, leads and revenue for the business.

Digital Marketing Manager

Harris RF

Developing training applications for military/municipal radios and supporting multimedia needs of internal customers. Supporting and managing corporate initiatives including Joomla development, internal communications and exploring emerging technologies for use in training, marketing and trade show presentations. Managing group of developers and designers to meet deadlines. Estimating pricing and schedules to ensure over-delivery to customers.

Multimedia Developer

Miller & Associates Sourcing Specialists, LLC

Developing Flex training applications for military/municipal radios. Supporting and managing corporate initiatives including Joomla development, internal communications, video producing, taping and editing and exploring emerging technologies for use in training, marketing and tradeshow presentations.

Multimedia Developer - Consultant at Harris RF Communication

Raland/Premier Technical Services

Developing large e-learning courses, corporate training, hardware and software simulations and virtual prototypes.

Freelance

Work on a freelance basis for numerous advertising agencies, e-learning providers and digital content production houses to assist in optimizing PowerPoint, Prezi, Flash, Storyline and Contribute presentations for client pitches, senior leadership overviews and status meetings.

Dixon Schwabl Advertising

Head of new media/web development department. Involved in all phases of projects, including client pitch, brainstorming, branding, integration, technology matching, design, development and implementation. Worked with graphic design team, project manager and copywriters to create numerous websites, marketing banners, e-marketing campaigns and technology-based advertising projects.

Web/New Media Director

Creative Approaches

US Army

Enlisted soldier. 11C-Mortars. Basic training, AIT and Airborne training in Ft. Benning, GA. Stationed with 3rd Infantry Division in Kitzingen, Germany until March, 1992. Completed service at Ft. Campbell, KY with the 3rd/502nd Infantry and completed air assault school. Honorable discharge.

Airborne Infantry

Director of Content Strategy and Assessment, University of Rochester | Author | International Keynote Speaker | Consultant | Content Marketer | Web3 Educator | Board member HighEdWeb | Ed3 DAO | $PIPER

Highly motivated and creative problem solver with more than twenty-five years of experience in content optimization, strategy, and development. Interested in data analytics, AI/ML, SEO, content strategy, emerging technologies, Web3, NFTs, blockchain, public speaking, learning methodologies, social media, and experience with integration and implementation.

Specialties: Leadership, content marketing, content strategy, data analytics, public speaking, digital marketing, digital strategy, metric analysis, CMS, CRM, e-learning, LMS, SCORM, website development, e-marketing, search engine optimization, and social media marketing.

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